Labor to shake up media
22Nov07

Source: AdNews, 22 November 2007

CANBERRA: The Australian Labor Party is promising to shake up the media industry if elected on Saturday (24 November).

Stephen Conroy, Labor’s shadow communications minister, has commented that Labor may offer a fourth free-to-air television license to enhance diversity.

Conroy also stated that Labor plans to give the Australian Competition and Consumer Competition (ACCC) greater powers to scrutinise media deals and acquisitions.

According to media reports, Labor has also announced 31 December 2013 as the firm switch-off date of analogue to digital TV.

Labor is expected to formally announce its media policies today (22 November), including its position on the introduction of a dedicated ABC children’s channel without junk food advertising.

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About Me

Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.
4. URBAN INSIDER - online magazine.

Media Hunter is a forum for exploring modern media, marketing and start-ups and how and these rapidly evolving areas affect the media, marketers and consumers.

Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, at various events around Australia. He was a speaker / panelist at the 2009 and 2010 Australasian Media and Broadcasting Congress and has addressed conferences for some of Australia's leading organisations on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.