Today I experienced first hand an example of how pervasive social media has become.
Australian Prime Minister Kevin Rudd is a master media manipulator. He has played his cards remarkably well across all media since ascending to the Labor leadership. He also jumped on the social media bandwagon fairly early and has dabbled ever since.
This morning, our workaholic PM obviously had a bit of rare spare time on his hands and was considering hitting the local cinemaplex to catch a flick. But first he had to let us know via Twitter and ask our opinion of his likely entertainment:
@KevinRuddPM: Thinking of going to the movies with T to see Julie and Julia with Meryl Streep. Any thoughts out there? KRudd
I happened to be online when our No.1 tweep said this and naturally I felt compelled to comment:
@mediahunter: Wkly to do list @KevinRuddPM 1. Fight global warming 2. Keep economy rolling along 3. Watch Liberals implode 4. twitter for movie rec’s
I thought nothing more of it, until I was alerted to a news story by a few other friends on Twitter.
Seems, that being a slow news day means that journos might be trawling Twitter for stories. ABC News online had decided to document K-Rudd’s tweet and the ensuing responses, including mine.
ABC suggested that some of us were having a chuckle at the PM’s expense, but that wasn’t entirely true. While I was quite amused that the Prime Minister was tweeting out about movies, also think its not a bad thing, as I pointed out in my first tweet in response to @KevinRuddPM
@mediahunter: @KevinRuddPM my thoughts: amazed I live in a country where the elected leader tweets @ going to movies & asks opinion. Good stuff.
What does it all mean?
Not much really, except to prove that social media is well and truly becoming a part of everyday life in Australia. The PM, like many politicians, is using social media to connect occasionally and the mainstream media are using it as part of their news.
….and occasionally us average tweeps can get swept along for the ride.