Kath and Kim Romp it in
20Aug07

They not only topped the ratings on Sunday night — they brought back to television nearly a million people who had apparently given up watching this year.

The audience for the commercial debut of Kath and Kim was 2.5 million — more than they’ve ever managed before (their record on the ABC was 2.09 million) and more than any program in the ratings year so far.

Suddenly Kath and Kim are worth every cent of the $3 million Seven paid for the series and Sunday nights are looking very good again for the network. Seven had 6 of the top 10 programs last night while Nine had 2 and TEN and ABC one each.

Popularity: 5%

Posted under National TV Ratings

About Me

Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.
4. URBAN INSIDER - online magazine.

Media Hunter is a forum for exploring modern media, marketing and start-ups and how and these rapidly evolving areas affect the media, marketers and consumers.

Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, at various events around Australia. He was a speaker / panelist at the 2009 and 2010 Australasian Media and Broadcasting Congress and has addressed conferences for some of Australia's leading organisations on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.