John Laws back on air on the Supernetwork today
31Jan11

John Laws has plugged the golden microphone back in at 2SM

John Laws has plugged the golden microphone back in at 2SM

While digital radio continues to make inroads into the media landscape, in a stroke of retro genius Bill Caralis has lured possibly Australia’s most analogue announcer back on air. John Laws plugged his golden microphone in today at 2SM’s Sydney studios to begin broadcasting to the Supernetwork stations after 2 years in retirement.

It’s strange marriage that just might work. Certainly Laws has nothing to lose in this comeback. 2SM isn’t currently surveyed in Sydney after last being measured at a sub-1% audience, so it will be a long time before anyone can actually determine whether he’s pulling an audience. If they decide to re-join the ratings race any increase will be seen as a victory…and surely they can rate more than “margin of error” with Laws on the roster.

The bigger win will be across Caralis’s regional AM network where ratings have slipped in the morning shift over the last two years. There’s a strong chance the return of Laws will produce a lift in ratings, even if the average audience will as old as the man himself (75).

However you suspect this game isn’t about ratings, but rather network sponsorship deals. And Laws has always been good for sponsors. Supernetwork sales teams should be rubbing their hands together for a while now as they bask in the warm glow of the golden mic.

Posted under Radio, Uncategorized

Written by Craig Wilson


3 Responses to “John Laws back on air on the Supernetwork today”

[...] This post was mentioned on Twitter by Craig Wilson and Chris Mapstone, Josh Taylor. Josh Taylor said: RT @mediahunter: John Laws back on air on the Supernetwork today http://ping.fm/S9Xhj [...]

Comment by Tweets that mention John Laws back on air on the Supernetwork today | Media Hunter -- Topsy.com on January 31st, 2011

There was rumours running round that a few stations outside the 2SM Super Network were also going to take the John Laws show – can anyone confirm that?

Comment by Peter Holden on January 31st, 2011

On holidays in Surfers and found John on Radio – Fantastic !!!!!!!
Live in Albury and need to know can I pick him up on a radio station near home – miss his dulcet tones and opinions
can you help ??

Comment by Pauline Harris on August 5th, 2011

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