Its the Package not the Platform
17Jul09

Over at Marketing Magazine I have a new piece titled Its the package not the platform which discusses how the digitisation of media has led to a power shift in the producer/publisher relationship.

I believe that today we have a situation where the costs of publication are much lower and the lines are blurring between various media – now it’s all about the package rather than the platform.

You can read the article here. Please feel free to add your thoughts to the discussion in the comments section.

About Me

Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.

Media Hunter comments on the rapidly evolving media landscape and how it affects the media, marketers and consumers.

Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig was a speaker / panelist at the 2009 Australasian Media and Broadcasting Congress.