Comments on: Is Freeview putting the cart before the horse?

By: franksting

franksting — Tue, 28 Apr 2009 05:06:44 +0000

Great Post Craig. It is an absolutely embarrassing situation. ‘One’ HD was obviously accelerated to meet the launch of the Footy season – pity no-one gave CH7 the memo. I seemed to have understood from last springs posturing that ALL the FTA Sport’s content would be on ONEHD rather than still on Seven and Nine. Instead we get Poker and wall-to-wall cricket with Cheerleaders. At least the Grand Prix are live now.
On a side note, Mal’s comment above really identifies the crux of the matter for FTA; they are not interested in Broadcasting Quality entertainment anymore, only protecting their revenue. I see a tipping point coming whereby the Media Buyers finally realise they are wasting their time on FTA and start spreading the Advertising across more delivery media or looking for steeper discounts. Ironically, thus accelerating the FTA decline. Broadcast TV is dying, Foxtel seem to realise that, pity FTA are ostriches.

By: malkuth damkar

malkuth damkar — Mon, 27 Apr 2009 00:30:34 +0000

Nothing surprises me from the empty promise FTA networks. I think the advertising campaign last year was to try and dent the “get cable for christmas” mindset. With the thought that in January there would be extra channels.

By: david

david — Mon, 27 Apr 2009 00:24:03 +0000

its a real shame, freeview style broadcasting in the UK is amazing i guess the tv networks are just waiting for foxtel to take all their quality viewers away…