Next month I am going to be a panelist at the 5th Annual Australasian Media & Broadcasting Congress in Sydney as media leaders discuss the industry and its future directions and I really need your help.
One panel I am really looking forward to is titled The Future of Advertising. I’ll be discussing the big issues with Adam Good from Clemenger, Paddy Douneen from BMF, Marty O’Halloran from DDB Australia & New Zealand, John Sintras from Starcom Worldwide, Matt Whittingham from SingTel Optus and Paul Fisher from IAB Australia.
The initial question coming my way is based on a statement by Oscar-winning producer Jon Landau at the Cannes International Advertising Festival:
“3D is going to be the future of advertising”
Now I have been rather unexcited by the whole 3D thing and have my own opinions about it, but maybe I am way off base. So I’d really like to know what you think. Is 3D going to be the future of advertising? Is it just a fad, hyped by a desperate industry or is it groundbreaking technology that is going to make us love TV all over again and lap up the exciting advertisements that will be leaping off the screen?
I’d love to hear from people within the media and advertising industries. I’d also appreciate feedback from people who have invested in 3D televisions to understand their experiences so far.
All feedback is very welcome. I will compile the answers as part of my response to what I hope becomes a very lively debate at the Media & Broadcasting Congress.