IOC out of touch with Olympic social media laws
29Jul12

Olympics social media

Image via techi.com

The Olympics is considered to be the greatest sporting event in the world as well as the oldest international sports extravaganza. Leading up to the London Olympics 2012, Beijing as the host of 2008 had ushered in an era of glitzy grandeur to the event which made the games a big hit all over the world. When every continent comes together for the Olympics with the urge to create a historic event every four years, you would expect the Olympics to sync well with times. Sadly, the upcoming London Olympics 2012 has just been plagued with a controversial statute.

The IOC, International Olympic Committee, has set aside a few very strict social media laws for this year. As per the social media laws stipulated for 2012 Olympics, every post, tweet or blog, in short any online content being circulated through social media or social networks, must be in a first person narrative. Which implies that every piece of  information posted online should be in a diary type format necessitating the fact that the poster, tweeter or blogger is giving a firsthand account and speaking for himself or herself.

If these social media laws were not enough, the IOC further states that no videos can be shared from the Olympic village and if athletes were to post any photos or any sort of content about their peers or other competing athletes then they would have to seek permission from the concerned athlete or athletes prior to doing so. What the social media laws for this year Olympics imply is that there would be a sort of social media ban on athletes and everyone involved in the event. This is a form of censorship being imposed and the social media laws basically amount to a social media ban.

What the IOC had in contemplation while announcing these social media laws is not well ascertained at this stage but the sporting community and also a huge section of the online community are not very happy with these social media laws. Putting a social media ban would not only limit the exposure of the Olympics but telling the athletes what they can do, share and what they cannot is simply something that would not go down well with most sportspeople, not to mention the hundreds of millions of social network users.

The IOC is certainly out of touch with the social media phenomenon to have come up with these laws which are nothing short of a social media ban.

Posted under Social Media

Written by Craig Wilson