Intel, Yahoo beam web widgets straight to TV

21Aug08

Source: Reuters and smh.com.au

After years of false starts aimed at bringing the web to TV sets, Yahoo said it is working with Intel to create web computer channels that run alongside TV shows.

The web company and world’s largest chipmaker are working on what they call the "Widget Channel", which will enable TV viewers to interact with and watch a dynamic set of TV widgets – small web-based applications that complement TV shows.

Widgets will appear in the corner of a TV screen and work something like a picture-in-picture window of advanced TV sets.

These small windows let viewers chat with or e-mail friends, watch videos, track stocks or sports teams or keep up with news headlines or weather by using a TV remote control.

Widget TV services are being designed to run on a new class of Intel
chips for consumer electronics that enables high-definition viewing,
home-theater-quality audio, 3-D graphics, and the fusion of internet
and TV features.

Devices based on Intel’s CE3100 chip are due in the first half of 2009,
Intel said. Comcast, the largest US cable TV operator, said in a
separate statement with Intel that it planned to offer TV Widgets next
year that work on televisions, set-top boxes and other TV-connected
devices.

"TV will fundamentally change how we talk about, imagine and experience
the internet," Eric Kim, Intel senior vice president and general
manager of its Digital Home Group, said in a joint statement with
Yahoo.

Intel previewed the new software framework designed for TVs and
TV-enabled devices using its chips at its annual developer conference
in San Francisco this week.

TV Widgets can be personalised and display information from popular web
services to which viewers belong, including Yahoo Finance or Sports or
eBay auctions.

Viewers can choose from what promises to be hundreds or
thousands of such widgets.

Among the featured services will be Twitter, a service that lets users
keep friends or public spectators updated on daily activities via
messages sent from a range of devices.

Major brands set to offer TV Widgets range from electronics makers
Samsung Electronics and Toshiba to video services Blockbuster,
CinemaNow, Cinequest, Comcast and Joost and TV programmers CBS
Interactive, NBC, Disney-ABC Television, Viacom’s MTV and Showtime.

"This is the beginning of a number of distribution announcements that
will go beyond content producers to OEMs," Yahoo spokeswoman May Petry
said of deals Yahoo will reveal in coming months with TV makers, known
by the industry shorthand of OEMs, or original equipment manufacturers.

The Widget Channel runs on top of the fifth generation of Yahoo Widget
Engine, a software platform that allows developers to deliver snippets
of the web such as video, news, or e-mail.

Programmers can build
widgets using popular software including Javascript, XML, HTML and
Adobe’s Flash.

Yahoo announced ambitious plans to expand beyond computers onto mobile
phones and TVs more than two-and-a-half years ago.

Yahoo’s Connected Life division has since struck dozens of deals with
carriers and phone makers to put Yahoo services on cell phones that
could eventually reach hundreds of millions of phone users globally.

However, Yahoo’s push into the TV arena has gone significantly slower.
Earlier this year, Yahoo announced plans to feature Yahoo widgets on
Sony Bravia web-linked TVs and Yahoo’s Flickr photo-sharing service on
Apple TV software.

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