These days businesses are needing to totally rethink how they reach their target customers. A great example is marketing to males. In the good old days, when traditional media was king, the easiest way to reach a male audience was to buy spots in men’s magazines or the reliable 30 second TV spot in sports programs.
These days its not so straight-forward as our attention is divided between so many mediums and the internet is beginning to dominate.
Here’s a really good infographic from the team at iProspect for those businesses looking to target the affluent male consumer. Is your marketing strategy in line with the latest online trends and statistics? (Note: this is from the USA and the geographic references apply to America only).