Inbound marketing puts advertisers in charge
29Jul09

Over at GetSticky I have just posted Advertisers now in charge. It discusses how the changing media landscape and the rise of Inbound Marketing now allows advertisers to become cost-effective marketers and be less reliant on the traditional media to generate audiences for them to reach. Inbound marketing is a serious paradigm shift for business owners and marketers who can now attract relevant, motivated consumers to them when they are ready to purchase.

About Me

Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.

Media Hunter comments on the rapidly evolving media landscape and how it affects the media, marketers and consumers.

Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig was a speaker / panelist at the 2009 Australasian Media and Broadcasting Congress.