Inbound marketing puts advertisers in charge
29Jul09

Over at GetSticky I have just posted Advertisers now in charge. It discusses how the changing media landscape and the rise of Inbound Marketing now allows advertisers to become cost-effective marketers and be less reliant on the traditional media to generate audiences for them to reach. Inbound marketing is a serious paradigm shift for business owners and marketers who can now attract relevant, motivated consumers to them when they are ready to purchase.

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About Me

Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.
4. URBAN INSIDER - online magazine.

Media Hunter is a forum for exploring modern media, marketing and start-ups and how and these rapidly evolving areas affect the media, marketers and consumers.

Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, at various events around Australia. He was a speaker / panelist at the 2009 and 2010 Australasian Media and Broadcasting Congress and has addressed conferences for some of Australia's leading organisations on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.