Social media has become an invaluable marketing and communications asset for many organisations over the last few years but it also represents yet another task for marketers and business owners to cram into their already busy schedule. And there are now quite a few social networks that can’t be ignored, so it can been seen as quite a burden.
The most common question I receive when recommending a social media plan to clients is “but how much time must I dedicate to it?” The good news is that, with a bit of planning, organisation and automation, you don’t need to become a slave to social networks. In fact, you can manage 6 popular social networks in just half an hour a day.
The team at Pardot have assembled this great guide to demonstrate how you can rock social media in just 30 minutes a day. It covers, Twitter, Facebook, LinkedIn, Google+, Pinterest and Instagram and also has some excellent automation tips.
Follow this plan, fine-tune it for your business and social networks and then be consistent and you will have gone a long way to really optimising the benefits of social media.
Embedded from the Pardot Blog