How to get noticed in the web (or any) industry

9Jul10

Get noticed in the web industry

I just came across a great piece in Smashing Magazine by Christian Heilman titled Making your mark on the web is easier than you think. There is some excellent advice in here for people looking to get noticed, make a start in the industry or win a job. In fact it has some parallels with my thoughts on getting a job in the media and marketing industry.

Here are the main points, but please check out the full article for more details.

There are numerous ways to become known on the Web (or at least to reach out to like-minded people):

• Use social networking tools.
  This is where the people are.
• Write a (micro) blog.
  Even if it’s just a scratch pad for your thoughts. This is how mine started.
• Attend unconferences.
  Everyone who goes is already a presenter, which makes it easy to begin.
• Attend and speak at conferences.
  Even if it means just asking questions. Conferences are where people find you.
• Partner and build alliances.
  If you can’t do everything on your own, find someone who completes the set of skills needed.
• Comment on other people’s work.
  People will find you inspiring if you ask the right questions.
• Build on other people’s work.
  Can something do almost exactly what you need but not quite? And it’s open source? Fix it for your specific purposes and release it for others who have the same needs.
• Release free code, designs or templates.
  Nothing gets you noticed more than giving out goodies.
• Listen and prioritize.
  We already have information overload on the Web; you can be a curator.

Related stories

• How to get a job in the advertising, design or media industry in 2009
• Practice what you preach
• Has marketing entered the specialist era?
• Marketing lessons from AC/DC
• Looking for a digital account manager

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