How Tablet Shoppers are Changing eCommerce

The original iPad was launched back in April 2010, kicking off the tablet computing era. In less than two and a half years Apple have sold over 100 million iPads. Then there are the other popular tablets on the market from Samsung, Amazon and more.

In short, a lot of us are now using tablets a lot of the time and this is having a major impact on eCommerce. This has led to the rise of “couch commerce” as most people tend to use them in their living rooms. The implications for marketers are numerous as this great infographic from Monetate illustrates.

Couch Commerce: How Tablet Shoppers are Changing Online SalesMonetate Marketing Infographics

Posted under Infographics, mobile

Written by Craig Wilson