Google+ continues to blend search with social
25Jul11

I’ve been pretty interested in the launch of Google+. Not because I’m a social network nut but because in my opinion G+ sends a very clear signal about how social media and search are inevitably blending.

Last week in my regular iStrategy blog I explained where I thought this was all heading and why you need to make sure you are part of it.

Now it seems every second day Google’s big plan seems to be revealed a little more.

The latest news is that Google+ profile images are appearing besides search listings, although seemingly only when you are logged in to your Google account.

This is a significant change to search. Having an image turn up in the search results attracts your attention and could definitely lead to improved click-through-rates even if the listing is not at top of page 1. Combine that with the +1 results showing up in your search and you start to see a very different vision of where search is going.

Search and social media and merging folks and those who understand this will have a big advantage.

Craig Wilson search screenshot

Posted under Social Media, Web/Tech

2 Responses to “Google+ continues to blend search with social”

I agree with your sentiments, Craig.
This will also prompt people to trim the excess personal junk info from their Profiles.
Thanks for your insight.

Comment by Bob Suker on July 25th, 2011

The pro: Sleekness user interface. The con: There are still issues with collapsing posts with long comment threads. That’s about it. Now where’s the beer? :D

Comment by SEO Guy from Alabama on August 24th, 2011

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