Flash in the iPad

How does your website look on an iPad?

How does your website look on an iPad?

Here’s a little test to do when considering an agency for your digital marketing.

Grab an iPad, iPod Touch or iPhone and enter the agency’s URL in the browser. If the agency understands web marketing then their website will display seamlessly.

Unfortunately many agency websites will not display seamlessly, in fact they may not display at all. That’s because they have built their websites in Flash and Apple products are not Flash enabled.

We tested a bunch of agency sites on our new iPad yesterday and the results were alarming. Here in Newcastle 4 of the leading agency websites couldn’t be viewed at all while another 2 had serious formatting issues.

Looking at 15 of the leading Australian digital agencies (as ranked by B&T Magazine in 2009) the results were just as concerning. Four sites couldn’t be viewed at all, four had formatting issues which meant they could be partially viewed and navigated, while 7 worked well on the iPad.

Flash was not created to build websites on, yet for years designers, and especially agencies have relied on Flash. Its useless for search too, which means that sites built on Flash are missing substantial traffic opportunities through organic search listings.

Now as the web goes increasingly mobile, especially with the boom in Apple products, Flash is no longer acceptable (if it ever was) for good web design.

Posted under Advertising Agencies, Web/Tech

Written by Craig Wilson

11 Responses to “Flash in the iPad”

I could name a few that fail this simple test.

Comment by Gordon Whitehead on April 14th, 2010

So are you saying the Hulu, or Iview are bad sites as they do not work on the ipad.

That is a very long bow to draw. Also given that IE is still the vast majority of browsers, why do people have to give up features of design just to work on one device that is not even available in Australia.

As for search, Flash is very searchable, providing it is done correctly, and Google will even index XML content from Flash.

Comment by Wolfcat on April 14th, 2010

I’m not saying whether they are bad sites, I’m saying that they are not even viewable on very popular devices. I also feel its more relevant critique of agencies who use their site to show off their abilities than it is of an application such as Hulu or iView. I suspect many services will be rapidly creating iPad versions.

My point is that as the web becomes increasingly mobile and devices such as the iPad and iPhone become ubiquitous, that agencies who are selling web services should have sites that can actually be viewed on these devices.

I’m fairly confident that we will see many agencies finally walking away from Flash sites over the next year or so.

Comment by Media Hunter on April 14th, 2010

Or many people walking away from devices that do not support flash such iPhone and iPad.

Comment by Riccardo on April 14th, 2010

Interesting comments by Riccardo and Wolfcat. Time will tell.

Comment by Gordon Whitehead on April 14th, 2010

I loved my sore butt off – iPad doesn’t render a website properly so the website is bad. iPad doesn’t support Flash, so Flash is dumb. Man. There you go. Autobahns are crap because Hyundai’s can’t go 300km/h on them.

Comment by Marc on April 14th, 2010

Marc, nowhere in the post do I say a site is “bad” because it is built on Flash. I am pointing out that these sites are unviewable on some very popular devices. The modern web is about accessibility, content creation and content sharing and many of these sites fail that test whether it’s via an iPad, iPhone or even standard web browser. Any business that uses the web as part of their marketing should be concerned if their site cannot be seen on popular devices (or easily found in search).

Flash is useful when used properly, but it wasn’t meant to be used to build entire websites on. I maintain that we will finally see agencies moving away from Flash as devices such as iPad gain traction.

Hyundais on the Autobahn? Well in your analogy I see Flash sites as the Hyundai so it’s not the Autobahn that I am critical of.

Comment by Media Hunter on April 15th, 2010

shouldn’t you be looking at the websites the agencies create, not the agency websites?

Comment by john mccann on April 15th, 2010

[...] View full post on Media Hunter [...]

Comment by Flash in the Pad | MarketingTypo.com on April 15th, 2010

John, I guess the point is…if i used one of these devices to visit some agency sites, I’d never be able to work out their client sites anyway because I’d just get a blank screen. I could only judge ones I could see.

Comment by Media Hunter on April 15th, 2010

I agree with MediaHunter on this one. I would want my digital agency to be on the cutting edge of technology and innovation, not waiting around for the competition to make their site IPad applicable.

Comment by Go Knights on April 16th, 2010

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