I only have time to attend a handful of conferences each year. Its often difficult to determine which are the best conferences to attend. You have to balance up the cost and the potential information reward for each conference.
Social media conferences are even harder to pick. Over the last 3 years I have attended quite a few social media conferences and events but the lingering impression I often have after each event is that the conference was preaching to the converted. Its been an increasing dilemma in the social media world….there are those who “get it” and those that don’t (yet). At most events I’ve attended the audience already “get it”.
Of course its great to have enthusiastic participants at your social media event, but it’d be a lot more valuable to the noise extended beyond the social media echo chamber to reach the people we’d really love to see “joining the conversation”…Ie leading corporate marketers.
That’s why I’m excited to be attending the iStrategy 2010 conference in Sydney in November. Here’s a social media conference that is very deliberately addressing marketing professionals from leading Australian organisations with the aim of “Bridging the gap in Social Media Marketing”.
Many of Australia’s leading companies will be attending to learn more about how to effectively integrate social media into their marketing. These are the companies who haven’t yet drunk the social media Kool-Aid but are keen to find out what the fuss is all about. For me its a strong indication that social media is leaving the fringes and about to become a very normal part of our daily marketing mix.
If you are a CMO or involved in the marketing at your organisation then this could be one of those rare events that really is worth signing up for.