Discussing the future of advertising

19Jul10

This week will be a conference-heavy one for me with plenty of focus on the future.

I’ll be attending the Australasian Media and Broadcasting Congress in Sydney and sitting on two panels.

Panel 1 is to discuss Where is advertising heading? We’ll be looking at what the emergence of new platforms and players means for advertising spends on traditional media, questioning whether brands will continue to advertise en masse and even looking at whether technology such as 3D TV is the future for advertising.

Panel 2 probably has a lot of similar themes for me as we look at Strategies for successfully transitioning to a broadband economy. We’ll discuss what media companies need to do to survive in the changing technological environment, using the online channel to develop content and advertising products that cater to the on-demand media consumer and how media companies will generate revenue online.

The rest of the conference topics focus heavily on the digital age so its going to be fascinating to see what the rest of the industry is thinking.

The Australasian Media and Broadcasting Congress is on 20-22 July 2010 at the Swissotel, Sydney.

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