Digital TV on the GO
14Sep09

GO, the new digital channel launched recently by Nine has been building enough momentum to begin overtaking SBS.

Last night (13 Sep 09) saw Go pull in a bigger average audience than SBS’s main channel for the first time since launching on 9 August.

According to preliminary ratings from OzTam, Go’s audience share on Sunday was 3.7 per cent, while SBS1 was on 3.5 per cent. The other new digital channel ONE, a dedicated sports station owned by TEN, finished behind SBS on 2.3 per cent.

Australian TV share for Sunday 13 Sep 09:

Seven: 27.1%
Nine: 24%
ABC1: 21%
Ten: 17.5%
GO!: 3.7%
SBS1: 3.5%
ONE: 2.3%
ABC2: 0.8%
SBS2: 0.3%

Popularity: 5%

Posted under National TV Ratings, Television

One Response to “Digital TV on the GO”

Yes but on Monday night, GO was on 1.4 and SBS1 was on 7.6

Swings and roundabouts

Comment by Andrew on September 15th, 2009

About Me

Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.
4. URBAN INSIDER - online magazine.

Media Hunter is a forum for exploring modern media, marketing and start-ups and how and these rapidly evolving areas affect the media, marketers and consumers.

Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, at various events around Australia. He was a speaker / panelist at the 2009 and 2010 Australasian Media and Broadcasting Congress and has addressed conferences for some of Australia's leading organisations on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.