Digital Television is go, Digital Radio is no
27Mar08

Source: MediaSpy, ABC, News.com.au

The
complete conversion to Digital Television is set to be one of the most
significant changes in Australia’s history according to the
Communications Minister, who today has announced a $37.9 million
package for the transition by 2013.   Under the package, Australia will
be Digital Only from January 1st 2014.

But the news isnt that great for Digital Radio, with Federal Cabinet
still discussing a policy document regarding its implimentation with no
timeframe for its release.

Nearly $5 million will be allocated to a ’digital tracker’ to
measure public awareness, intentions to convert and actual
conversions to Digital TV, $8.5m to the industry authority ACMA to
undertake projects related to the switchover, and $16.9m for a
switchover taskforce to work on a number of issues, including the
provision of reliable information to consumers.

 

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Posted under Media Mix, Radio, Television

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