Digital is taking off!
9Nov09

The National TV Ratings
Week ending November 6
Source: David Dale, Sun Herald Blogs

Channel Seven won the week, needing no help from its offshoot 7TWO. Here’s how OzTAM says the prime time audience shares broke up: SBS2 0.4; ONE 1.1; ABC2 1.4; 7TWO 1.7; GO 2.7; SBS1 5.1; ABC1 16.2; Ten 19.0; Nine 23.5; Seven 29.1.

You might expect that all this extra choice in free to air would be having some impact on Pay TV, but it’s hard to spot any shrinkage in Pay’s account of itself for the week: “On Tuesday night, New Zealand’s Next Top Model had a series high audience of 113,000 people while The Contender Australia [Charlotte Dawson's boxing show -- anybody want to tell us what it's like?] premiered on Monday night with 98,000 viewers (both on FOX8). Midsomer Murders on UKTV was watched by 128,000 people, Relocation Relocation on Lifestyle had its biggest audience of the year so far with 100,000 people and Law & Order: SVU on TV1 was seen by 89,000 people.

“The thrilling fifth One Day International between India and Australia gave FOX Sports the best result of the series so far with 232,000 people watching Live: Cricket: ODI Ind v Aus 5th ODI S1. Live: Football: A-League Perth v Melb was watched by 85,000 people and Rugby League: Four Nations on Sunday morning was watched by 84,000 people (all on FOX Sports).

“In week 45, STV channels represented 21.3% of all metropolitan viewing between 6am and midnight, 21.7% of all regional viewing and 57.9% of all viewing in subscription TV homes.” This may change once Foxtel and Austar begin delivering GO and 7TWO to their subscribers via cable and satellite.

What Australia Watched:
(including the top digitals)

1 MELBOURNE CUP-THE RACE Seven 2,673,000

2 PACKED TO THE RAFTERS Seven 2,072,000

3 RSPCA ANIMAL RESCUE Seven 1,583,000

4 THE FORCE – BEHIND THE LINE Seven 1,528,000

5 LAST CHANCE SURGERY Seven 1,514,000

6 BORDER SECURITY Seven 1,433,000

7 MIDSOMER MURDERS ABC1 1,426,000

8 TWO AND A HALF MEN -MON Nine 1,387,000

9 SEVEN NEWS Seven 1,370,000

10 BONES Seven 1,356,000 33

11 BORDER SECURITY -WED (R) Seven 1,345,000

12 SEVEN NEWS – SUN Seven 1,327,000

13 BETTER HOMES AND GARDENS Seven 1,297,000

14 TODAY TONIGHT Seven 1,274,000

15 NCIS RPT Ten 1,268,000

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