Connection Generation by Iggy Pintado

24May09

The human race has always had an innate desire to connect. The communication revolution taught us how to speak to each other individually or en masse using various mediums. Now, connection technology has made it easier, more effective and more efficient to connect.

Connection Generation, a new book by Australian marketer and author Iggy Pintado, explores how we have evolved through our six degrees of separation to embrace connection technology.

Over the last 22 years, Pintado has held professional, management and executive positions in marketing, sales, channels, operations and online management at both technology giant IBM (1986-2006) and until recently, at telecommunications specialists, Telstra. In 2008, he co-founded a business networking consulting, marketing, coaching and mentoring business based in Sydney, Australia called ConnectGen, where he is CEO and CNO (Chief Networking Officer).

Pintado’s book reveals how this generation’s connection obsession affects how we function in society and business. He explains that by understanding how we fit into the connectivity of this global society we can maximise our productivity, as well as the satisfaction of fulfilling personal and business goals.

Connection Generation provides an overview to the various forms and eras of connection before homing in on the real topic of this book, web technology and social media. It spends time looking at “Super Connectors” like Barack Obama, who harnessed the power of social networks to help win the US presidency, before discussing “Connected Groups” like Facebook.

The second half of Connection Generation aims to provide insight in how to capitalise on connection technology with chapters “Leveraging Networks” and “Managing Connect Gen”.

While many web-savvy marketers will be very aware of the benefits of connection technology and how to utilise it, Connection Generation is an excellent explanation of how modern businesses, schools and leaders can harness the power of superconnectivity.

In an era when many marketers are trying to convince clients of the benefits of social networks, Connection Generation might be the easy-to-read book that can introduce and explain it for them.

Connection Generation is a very current, self-published effort by an author working at he coalface of social networking. Find out more about the book and author at www.iggypintado.com.au or order yourself a copy here.