Connection Generation by Iggy Pintado

The human race has always had an innate desire to connect. The communication revolution taught us how to speak to each other individually or en masse using various mediums. Now, connection technology has made it easier, more effective and more efficient to connect.

Connection Generation, a new book by Australian marketer and author Iggy Pintado, explores how we have evolved through our six degrees of separation to embrace connection technology.

Over the last 22 years, Pintado has held professional, management and executive positions in marketing, sales, channels, operations and online management at both technology giant IBM (1986-2006) and until recently, at telecommunications specialists, Telstra. In 2008, he co-founded a business networking consulting, marketing, coaching and mentoring business based in Sydney, Australia called ConnectGen, where he is CEO and CNO (Chief Networking Officer).

Pintado’s book reveals how this generation’s connection obsession affects how we function in society and business. He explains that by understanding how we fit into the connectivity of this global society we can maximise our productivity, as well as the satisfaction of fulfilling personal and business goals.

Connection Generation provides an overview to the various forms and eras of connection before homing in on the real topic of this book, web technology and social media. It spends time looking at “Super Connectors” like Barack Obama, who harnessed the power of social networks to help win the US presidency, before discussing “Connected Groups” like Facebook.

The second half of Connection Generation aims to provide insight in how to capitalise on connection technology with chapters “Leveraging Networks” and “Managing Connect Gen”.

While many web-savvy marketers will be very aware of the benefits of connection technology and how to utilise it, Connection Generation is an excellent explanation of how modern businesses, schools and leaders can harness the power of superconnectivity.

In an era when many marketers are trying to convince clients of the benefits of social networks, Connection Generation might be the easy-to-read book that can introduce and explain it for them.

Connection Generation is a very current, self-published effort by an author working at he coalface of social networking. Find out more about the book and author at or order yourself a copy here.

Posted under Books, Social Media

Written by Craig Wilson

4 Responses to “Connection Generation by Iggy Pintado”

Thanks for the awesome review!

Cheers, Iggy

Comment by Iggy Pintado on May 25th, 2009

I am reading Iggy’s book and have given a copy to my business partner. It’s very accessible – and I am going to give a copy to our local school principal as well. Iggy’s writing style is straightforward and there are excellent real-world examples. I think the book would suit people not currently connected online and wondering what all the fuss is about. The book provides a great foundation for those interested in learning more about the role online connection is playing in our lives.

Tony Hollingsworth

Comment by Tony Hollingsworth on May 25th, 2009

Yes I agree Tony. As someone who is explaining online marketing and social media to business owners on a daily basis, I can totally appreciate the angle Iggy has taken with this book. Its not about preaching to the converted (which many of us bloggers and tweeters tend to do) but informing the unconverted.

Comment by Craig Wilson on May 25th, 2009

[...] at the back of the queue when it comes to reviewing the book, with people such as Lucio Ribeiro and Craig Wilson already giving their considered opinions. But with a hectic lifestyle, the fact is I rarely [...]

Comment by Book Review: Connection Generation | Online Marketing Banter on July 28th, 2009

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