Yesterday Gordon Whitehead and I trekked to Sydney to attend PubCamp 08 – The Web 2.0 Media Day. We took video and mic in hand to capture some of the presentations and random comments at what was a fascinating event.

So far our workload has prevented us from getting to the video but we will be posting soon…stayed tuned.

Meanwhile, in the spirit of Web 2.0 style collaboration and information sharing, please take the time to read the thoughts of one attendee, aka Stubborn Mule…..

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Source: Amanda Meade, The Australian

NATIONAL Nine News has made a historic shift into the digital age, becoming the first Australian news service to make its 6pm bulletin available live online.

The Sydney, Melbourne and Brisbane bulletins are being streamed live from tonight and can be watched from anywhere in the country or internationally on Ninemsn.

Ninemsn editor-in-chief Max Uechtritz said today video was a key component of a rapidly converging industry and that the integration of the Ninemsn website and the Nine newsrooms was inevitable.

He said there was no danger of eroding the television ratings, measured by OzTAM, as all the international research showed that online streaming enhanced rather than diminished the television ratings.

“There’s two different audiences you want to catch so it’s adding not subtracting,” Uechtritz told The Australian. "

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Source: Karen Dearne, The Australian

THE world will run out of internet addresses by 2010, with only 700 million separate addresses remaining for allocation out of the 4.3 billion available on the present network.

Every device that connects to the internet needs a separate address, and 30 years ago web designers assumed four billion would be ample.

Now all internet users must move to an upgraded platform – called Internet Protocol version 6 – to access the 340trillion-trillion-trillion new addresses needed to connect not only billions of new users but also the trillions of sensor devices that will require networking as technology takes greater control of people’s lives.

"IPv6 provides more addresses in cyberspace than there are grains of sands on the world’s beaches," said Viviane Reding, EU Commissioner for the Information Society.

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A few weeks ago The Marketer and I

posted about an interesting job advertisement
that was doing the
rounds. It probably wasn’t
hard for many readers to work out that it was for my Newcastle advertising agency, Sticky.

The campaign to attract a new web designer is a great example of the direction we are taking Sticky. Employ totally different thinking to traditional advertising challenges.

And didn’t it work a treat?!

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PubCamp – The Web 2.0 Media Day

A Conference and Unconference

The Web is now sixteen years old. Like most teenagers, it’s obsessed
with its social life and wears strange clothing. It thumbs its nose at
convention and is impossible for most normal grown-ups to understand.
It’s not mature yet, but growing up fast. And while it may be out to
change the world, it also seems intent on smashing up everything that
has come before.

Do you ever get the feeling you don’t really understand where
the Web’s heading (let alone this Web 2.0 or Web 3.0 you keep hearing
about) or that it’s leaving you behind? You’re not alone. The simple
fact is no one really knows for sure or has all the answers.
So, what can I do about it?
Come along to "PubCamp – The Web 2.0 Media Day – A Conference and
Unconference" — a free event about the future of media on the Web –
and get some group therapy for dealing with this precocious teenager
and its seemingly limitless potential.

Want to know more? Click here.

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Source: Lara Sinclair, The Australian

NOT satisfied with its estimated two-thirds share of the $600 million-plus annual search and directories advertising market, internet search giant Google is launching an attack on the online display advertising dollar.

And it is not just by trying to get a bigger share of display advertising budgets (the money that advertisers spend on video, pop-ups and banner ads). That is slow going, given 97 or 98 per cent of Google’s worldwide revenues are still derived from paid search ads, as opposed to video ads placed on its YouTube website, for example.

Rather, the company is attempting to stimulate growth by trying to persuade entire categories of advertisers that in these uncertain times, a larger share of their online advertising budgets should be devoted to paid search advertising at the cost of display.

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By Craig Wilson

The Tim Ferriss 4-Hour Work Week party led me to meeting another famous technology business name. Jodee Rich (of OneTel fame) strolled into the party fairly early to hear what Tim had to say. I managed to have a chat with the ex-mobile phone seller and junior Telco director to see what his latest venture might be.

It seems Rich is also very interested in the blooming Web 2.0 social media industry and is about to begin beta-testing a new site, PeopleBrowsr

Is another chapter in Jodee Rich’s roller-coaster corporate career about to begin?

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by Craig Wilson

Media Hunter ventured down to Sydney last night to meet and talk with Tim Ferriss, author of the 4-Hour Work Week, as he does a short publicity tour Down Under.

Why is Media Hunter taking an interest in an American author of a "lifestyle design" book? Well, apart from being an interesting person, famous for his contrarian thinking, radical work-life philosophy, Tim has also become a social media phenomenon.

I asked Tim to explain how much social media has contributed to his success. He felt it had been a major factor in driving the 4-Hour Work Week up the bestseller ranks where it eventually hit number one on Wall St Journal, New York Times and Amazon lists.

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But Don’t Get Sidetracked Into Third-Screen Thinking

We are on the verge of witnessing the birth of a new mass-communications medium. It’s the second new mass medium to appear in the last two decades.

The internet arrived in the 1990s, joining the other four mass media: 1) The book 2) The periodical 3) Radio 4) TV. Each new mass medium has created enormous upheavals in society.

   
* The book ignited the knowledge explosion.
   
* The periodical furthered the growth of democracy.
   
* Radio created a celebrity-oriented society.
   
* TV homogenized the culture.

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Just saw this on AdAge.com Fascinating insight into advertising’s relationship with social media by Ian Schafer:

Technology is a funny thing. It enables humans to be capable of so
much. It raises our potential to improve our lives and the lives of
those around us.

But so much of technology is hidden from plain view because
it doesn’t make money. Financial gain is arguably the most important
aspect of technological innovation, because without it, all but the
most altruistic of reasons cease to exist.

We are living in a time in which the media we consume are
undergoing the most rapid technological transformation since the advent
of TV. Back then, there was a lot for companies to gain by having a TV
in every home in America. It gave advertisers the ability to pitch
their wares to TV’s captive audience. And over the years, those
advertisers have shelled out billions upon billions of dollars
continuing to do so because it was perhaps the best-performing media,
but one that delivered a passive audience.

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