“The magnitude of upcoming change will be stunning” – Mary Meeker
Stats guru and analyst Mary Meeker, a partner at Kleiner Perkins Caulfield and Byers, has just published her latest report filled with amazingly useful data, the “2012 Internet Trends Year-End Update.”
Some highlights include:
- 2.4 billion Internet users worldwide, a number that’s still growing eight percent yearly.
- There are 1.1 billion smartphone subscribers worldwide — but that’s still just 17 percent of the global cellphone market.
- 29 percent of adults in the U.S. now own either a tablet or an e-reader.
- Mobile devices now account for 13 percent of worldwide Internet traffic, up from 4 percent in 2010.
- Mobile app and advertising revenue has grown at an annual rate of 129 percent since 2008, and now tops $19 billion.
- Mobile traffic app Waze has been adding users faster than all GPS makers combined have sold personal navigation units, and it’s been that way since the beginning of 2012.
Meeker’s spells out how these device and connectivity trends are leading to the complete re-imagination of everything from encyclopedias to money itself. And as slide 58 says….”the magnitude of upcoming change will be stunning – we are still in Spring training”.
Guest post by Rebecca Caroe, Feedblitz
Google’s business model has been to acquire services which they can integrate into their ecosystem and offer free of charge to users like you and me. One of their early acquisitions was an RSS to email service provider called FeedBurner.
It’s a handy tool, allowing bloggers to send out emails with the latest blog post updates automatically after they publish.
But now, Google appears to be slowly killing off FeedBurner’s services. Whether FeedBurner itself will cease to exist is anyones guess, as Google has given us no official word. However the future of the service is definitely becoming a concern in the minds of its users.
Since the service was acquired by Google in 2007, it has become a bit neglected. The most recent examples of this are:
- On July 26th 2012 the FeedBurner Twitter account and blog were shut down.
- In addition to this the Japan FeedBurner.jp domain name was lost or abandoned by Google at the end of July.
- The metrics for all feeds were lost from September 19th when all feeds showed zero subscribers. And this outage lasted until September 24th.
- And now they are shutting down the API as of the 20th October 2012.
- And finally (for now) Adsense for feeds will also be shut down in December 2012.
Google has NOT said that they are shutting down FeedBurner, but the way they are slowly but surely killing off FeedBurner services has to set off alarm bells in the minds of users. Technology news website Techcrunch called it “The FeedBurner Deathwatch”.
What does this means for you?
If you use FeedBurner to distribute your blog to your readers, especially if you make money from your blog, then you need to have a contingency plan ready, because if the plug is pulled, you will lose both readers and money.
There are two obvious options open to you:
- Distribute your feed natively from your hosted domain
- Migrate to an alternative service provider
Dave Weiner (the man who invented RSS) has blogged about how to distribute your feed yourself, but if you are daunted by the techy instructions, don’t worry, there are alternatives.
Many prominent bloggers are already migrating their feeds and the FeedBurner discussion forums are busy with threads about how to cope with this new challenge.
If you are still using FeedBurner, don’t panic because it is still working; the statistics are back online. However, it’s good practice to back up your subscriber list from FeedBurner and start your RSS contingency planning now. Don’t get caught short.
FeedBlitz is a premium alternative to FeedBurner. Designed for bloggers and businesses who need reliable feed distribution, it comes with more features than FeedBurner, online support and also strong commendations from top bloggers who’ve recently moved their feeds. Read the migration case studies here and here.
Remember when everyone had to have a website? Well, the explosive popularity of the smartphone means that more and more consumers are shopping online using a mobile device. In fact, website traffic from smartphones increased 103% in the last year. So now its not just a website you need, its also a mobile-friendly site.
Here are the latest stats and facts from the team at Monetate to help you understand the impact of smartphones for shopping online and the battle for supremacy between iPhone and Android.
Are you taking mobile into account in your online marketing and retail strategies?
A few weeks ago I posted that no industry was immune to the rapid pace of change in our modern interconnected society. I strongly believe that some current industries will be turned upside down by the arrival on the National Broadband Network and borderless labour.
Now a new report by IBISworld’s Phil Ruthven, A Snapshot of Australia’s Digital Future to 2050, lists the winners and losers of what it calls “the new utility” – ubiquitous high-speed broadband.
Ruthven says Australia must shift from exporting its natural resources to exporting so-called “developed resources” – health, education, tourism and business services, and identifies seven broad industry sectors that will benefit from this “hyper digital era”.
The main beneficiaries appear to be government and public safety programs such as emergency and disaster response services, followed by online retail and the mining industry.
However, Ruthven also says that of 509 industries in Australia, 15 – nearly all in traditional media, publishing and broadcasting – are likely to disappear unless they can reinvent themselves.
The industries he identifies as facing “extinction” include: book, magazine and newspaper publishing and retailing; radio and television broadcasting; reproduction of recorded media; and film processing.
Its a trend we’ve seen for the last 15 years. If the medium is easily digitalised then the industry is at risk. It started with music, then moved onto books and movie and TV downloads. Its one of the reasons Fairfax is trying to cut costs and job losses are an unfortunate symptom of these changes.
A recent presentation by Mary Meeker which explained the “re-imagination of everything” is a great pointer to what has happened and who will be affected going forward.
The report says that traditional retailing will decline in the coming decades and much wholesale trade may also disappear.
Mr Ruthven says that Australia has been slow to adopt high-speed broadband and benefit from the digital economy, and the major obstacle is scepticism.
“Because I think there’s been so many naysayers out there suggesting we don’t need it, which is it a bit like saying ‘dirt roads were quite adequate 50 years ago, who needs a sealed road and a four-lane highway?’” says Ruthven.
The report also predicts that one in four people will be working from home at least part-time by 2050, something that futurist Mark Pesce elaborated on.
“The idea of employment, as in a job that lasts for more than a few days or a few weeks, is going to be this very weird term by 2050. Our grandkids will go up to us and say, ‘You had a job and you did it for years at a time?’”, says Pesce.
“That much connectivity in the economy creates this enormous capability for fluidity, and so jobs are going to start to become gigs and those are going to start to become tasks, and eventually we’re all just going to be doing a little bit here and a little bit there and it may not be until we get up in the morning and check the smartphone that we’re going to be knowing what we’re going to be doing that day.”
Pesce feels that the employment market of 2050 is “going to look a lot more like eBay then it does like Seek.”
All are expected to be replaced by their online or digital equivalents.
Want more evidence that no industry is immune from the current pace of change? Then this post is chock full of examples.
Last time I was in San Francisco I attended the Web 2.0 Summit featuring many of the web-tech industry’s biggest names. One of the best presentations was by Mary Meeker, at the time an analyst for Morgan Stanley. Mary is so good at reading the trends and industry directions that she was then poached by leading Silicon Valley VC firm Kleiner Perkins Caufield Byers. In short, when Mary speaks the industry listens.
Mary has just published her 2012 Internet Trends Report and it makes for interesting reading.
But what I’d really like to share are the slides from 29-86 which cover the way technology has re-imagined so many industries in recent times. As Mary says, these are still early days, we’re still in Spring training.
The presentation also covers:
- Global Internet usage
- Mobile usage
- Mobile device evolution
- Mobile monetization transition
- Platform firehoses
- The trend of “re-imagination” of almost everything (no industry is immune)
- The economy
- US consumer sentiment
- The tech “bubble”
Since the down of the commercial internet in the early 1990′s banner ads have been the default form of advertising. Google shook things up massively with their Adwords program but most media sites still rely heavily on banner ads for revenue.
Banner ads have always stuck me as old media imposing their old models on new technology. However, measurement is different as advertisers were encouraged to look at clicks rather than exposure, as they would have done with press display ads. Branding became less important and click-through became the goal.
The question is do banner ads really work? Are they effective? This nice infographic from the team at Prestige Marketing explains who’s clicking, who’s not clicking and why.
Every time you go online you are entering a war zone. It might not feel like it, but there is an almighty battle taking place between two superpowers and you are caught in the crossfire.
Welcome to the war for web supremacy. The super powers, if you haven’t already guessed, are the search behemoth Google and social heavyweight champion Facebook. The prize is you and your data.
Sure, there are other combatants in this war; Twitter, Apple, Bing, LinkedIn…even Yahoo!, but they are merely involved in skirmishes and are open to being co-opted into alliances with the main players. Amazon currently appears to be Switzerland (more about them another time).
The nature of systems like the web is that monopolies emerge. We have a dominant search engine in Google, a dominant online encyclopedia in Wikipedia, a dominant retailer in Amazon, a dominant auction site in eBay, and now we have a dominant social network in Facebook. That’s normal and has been happening in business for centuries.
But what happens when two different monopolies decide to battle for a middle ground? That’s where it gets interesting, and that whats happening now. Facebook and Google share common goals but differing philosophies.
Yelp launches in Australia30Nov11
Popular US-based user recommendation website Yelp launched today in Australia. First launched in San Francisco in 2004 by founders Jeremy Stoppelman and Russel Simmons, Yelp has grown to 14 countries and more than 61 million monthly unique visitors.
Aussies are now able to create accounts on Yelp to share their opinions about local businesses and services in their neighborhoods. Yelp’s free iPhone and Android mobile applications are available, as is Yelp for Business Owners, the company’s free suite of business owner tools.
Stoppelman was in Sydney today talking to a handful of bloggers about how Yelp was created to replace Yellow Pages, who he considered a dead tree business crying out for reinvention. Initially the Yelp founders didn’t believe user reviews would be key to the site but were surprised when they took off and became the main focus of Yelp and a major point of differentiation. Remember, this was back in the days before Twitter, Facebook, Foursquare and even newcomers Oink and Roamz.
For millions of US users, Yelp has become an invaluable search resource to discover what’s nearby and how its rated.
It’ll be interesting to see how Yelp does launching in a new market 7 years later with many other location and recommendation contenders on the scene. Stoppelman is confident that the site can get good traction in Australia via their (rather ironic) partnership with Sensis (publisher of Yellow Pages) who provide the initial database of businesses and the sales force for future ad sales. Certainly the Yelp model of engaging community manager in each territory will go a long way to determining the public take-up of the service.
Yelp will be available throughout Australia; however, the company will focus its initial community-growth efforts in Melbourne and Sydney. This city-by-city expansion strategy has proven to be an effective one for the company in other markets.
The great thing about inbound marketing is that there is no shortage of excellent tools to help you go about your job of attracting qualified traffic and converting it into something more meaningful like leads, inquiries or sales.
Here are the 16 top tools I use regularly for inbound marketing;
WordPress website. Sure there are other excellent open source content management systems available but for inbound marketing its hard to go past WordPress. Its easy to use, very search engine friendly, extremely optimisable and has thousands of great plugins to address just about any requirement. There’s a reason over 60 million people have chosen WordPress for their websites.
WordPress mobile app. Inbound marketers like to post content. Lots of content. From almost anywhere. That’s where the WordPress mobile apps come in. You can create and publish content directly from your iPhone, iPad, Android, Blackberry or Nokia to your website.
Times have definitely changed. Until recently a new business would measure itself against a series of metrics like foot traffic, advertising reach and frequency, number of phone calls, number of calls or meetings by sales people, presentation to sales ratios, and of course actual sales.
But that was before the web, before Google and before social media networks took off.
In the era of inbound marketing the metrics have totally changed and I am studying them frantically in the wake of our recent NLYZR launch.
One week into my new start-up’s life I am able to track key metrics on an hourly basis to determine what’s working and what’s not. Here are some of the things I’m keeping track of: