Marketers must start thinking about apps

The mobile phone apps market is booming and is expected to go into overdrive when Apple’s new iPad device launches next month. For most corporate marketers apps are probably nothing more than a curiosity or a convenience if they have app-friendly devices.

But maybe businesses should start thinking about apps a little more strategically as part of their internet marketing strategy.

Research firm Gartner expects that cellphones will be the most common device used for browsing the web by 2013. They predict the number of browser-equipped phones to exceed 1.83 billion, compared to 1.78 billion old fashioned computers in use within 3 years.

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Apps are another important media touch-point

We recently announced (rather excitedly) that our Inbound Marketing site GetSticky was now available as an iPhone app. A week later I was happy to inform you that MediaHunter had also become available through the iTunes Store as an app.

So what you ask? Good question.

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The Get Sticky iPhone app

Here’s a fun little project we’ve been doing at Sticky. We’ve just launched the Get Sticky iPhone app with a little help from the guys at MotherApp.

Its basically the Get Sticky blogsite for your iPhone. Nothing life-changing but we’re proud of it all the same. It allows you to stay up to date with all the latest Inbound Marketing news and tips plus our weekly industry website ratings…all from your iPhone.

You can download it here for FREE.

Like I said, its probably not going to change your life, but we’d really appreciate your support to help our little app get some traction in the crowded apps marketplace. Please download it to your phone (or computer thru iTunes) and give us a nice review, then tell your friends.

Thanks in advance for your support.

We have the technology

Welcome to the future.

Its 2010, a time oft referred to in sci-fi movies and old TV shows as “The Future”. Sure, we haven’t got hover cars yet, but technology and media is now well and truly exceeding expectations. It wasn’t long ago that we were marveling at the push and touch technology in the Tom Cruise movie Minority Report, now becoming a reality on smart phones and the forthcoming iTablets.

In fact, technology and media are evolving so rapidly that its hard to keep up with what will be the break-out hit of the year and what marketers should be focussing on. Here are just some of the prognostications from those in the know:

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from IT News

Senator Stephen Conroy is fast becoming an international name – with the world’s technology and political community astounded as much by his plans for an internet filter as the build of the $43 billion national broadband network.

London’s Telegraph led with the headline “Australia plans Chinese-style internet filtering“, reminding its UK readers that the leaked ACMA blacklist had included the “innocent websites of a dentist’s practice in Queensland, a tuck-shop consultant and a kennel operator.”

In the United States, Fox News ran with the headline: “Joining China and Iran, Australia to filter internet.”

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The evolutionary nature of the internet means that its increasingly important for organisations to have a website that is keeping pace with change. A neglected website is one that will be left behind by the most powerful marketing force in the world. Amazingly, only a small percentage of organisations are really taking advantage of their web presence.

Web NLYZR, a free website rating service owned by my company, has been appraising the marketing effectiveness of websites for most of 2009. In this time we have ranked thousands of Australian websites, looking at their Search Engine Optimisation, Keyword Search Results, Competitors, Social Media integration and Traffic Conversion strategies.

Web NLYZR provides us with a fascinating insight into the state of Australian web design industry and the sites being produced for Australian organisations.

Here are the latest statistics that have emerged from websites tested over the last 6 months:

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Source: Lara Sinclair, The Australian

ONLINE video viewing and social networking are set to dominate internet use over the coming year, according to two studies into new media and technology.

But whether — and how much — Australians will pay for the privilege remains a vexed question.

Four out of five Australians now watch video online, compared with just 25 per cent three years ago, according to Universal McCann’s annual Wave report that tracks internet usage.

Over the same period, creating a profile on a social networking site tripled to about 60 per cent, making it the second most popular activity, the research showed.

The data coincides with the findings of a Telsyte study into digital content that found social networking was the fastest-growing online activity, although email remained the most common reason for using the net.

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In April of this year the team at Sticky launched NLYZR, our dedicated web analytics tool, via the GetSticky inbound marketing website. It was the result of almost a year of research and development and has been a massive undertaking for the agency.

This soft launch allowed us to test the service and tools with real users, iron out the bugs and improve the delivery.

Before long we launched NLYZR.com on its own site and asked the question “How effective is your website”. It created an avalanche of traffic and submissions to the site allowing us to test and report on thousands of websites here in Australia and around the world.

Along the way we have toyed with numerous business models for NLYZR. We have been able to use NLYZR to effectively optimise small business sites like Shop Gear and very large corporate sites like Colliers International.

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Optimise, attract and convert. If you do these three actions properly with your website then you are well on the way to business success.

• Optimise your website so that it can be found via the world’s number 1 information sources: Google, Yahoo and Bing.

• Attract motivated visitors to your site when they are ready to buy.

• Convert visitors into something more than just traffic – leads, inquiries and sales.

Its the essence of inbound marketing. It sounds simple but not many businesses are successful at combining all three.

That’s where NLYZR can help. My team and I have developed industry-leading analysis tools and processes that are allowing us to assist organisations around Australia Optimise their websites, Attract visitors and Convert traffic into sales.

And now we have revamped the NLYZR site to make it even easier for you to begin better web marketing. Please feel welcome to visit NLYZR and test your site with our Free Website Report.

Over at GetSticky we have begun publishing listings and scores for leading websites in various different industries. The lists come from industry publication and national publications, while the web analysis is courtesy of our Web NLYZR tool.

Web NLYZR is a free report that assesses your site to report on the effectiveness of your SEARCH ENGINE OPTIMISATION, SOCIAL MEDIA, TRAFFIC CONVERSION and relevant KEYWORD SEARCH RESULTS. It generates a report card which grades each aspect of your site and provides a total score out of 100. The higher your Web NLYZR score, the greater your Inbound Marketing potential.

The ever growing series of NLYZR lists can be found here.

So far we have reported on:

Australia’s top 10 Credit Unions and Building Societies

Australia’s Top 10 Accounting Firms

Leading Australian digital agencies