Amazing. Thought provoking. Insightful. Paul Isakson might be onto something here. Discuss:

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It had to happen, and thanks to Julian Cole it finally has. A comprehensive Australian ranking list of marketing blogs.

Julian decided to make this list in order to shed light on the Australian
Marketing Blogosphere and hopefully connect you with some great
Australian Marketing thinkers.

The ranking system is very similar to the AdAge Power 150 methodology. Julian used the same variable to rank the blogs (Google Page Ranks
(10), Technorati Authority (10), Technoati Blog Reactions (10), Alexa
Page Ranking (10), Bloglines (10).

He also added a
Pioneer score (10), this is a subjective score which is scored in terms
of the blogs ability to have pioneering thoughts about Marketing. Julian believes it is our role as Marketing bloggers to discover and inform the
rest of the industry about the changing Marketing landscape.

Media Hunter is proud to be an inaugural member of the list along with partner in crime, The Marketer and our agency local media and advertising blog The Sticky Report.

Please note who is ranked at No.2 on the list. This guy may be responsible for encouraging the blogging habits of more people on this list than anyone in Australia.

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Many Web Users Actively Contributing, Not Just Surfing By

Beth Snyder Bulik, AdAge.com

"Blogosphere" may not be a pretty name for it,
but it is a pretty attractive destination — for women at least, and
maybe for marketers courting them, too.

According to a recent study by BlogHer and Compass Partners,
more than one-third (35%) of all women in the U.S. aged 18 to 75
participate in the blogosphere at least once a week. And that number
increases if less-frequent visits are factored in. Of those women who
are online any amount of time, 53% read blogs, 37% post comments to
blogs and 28% write or update blogs, according to the study.

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I am not usually one to blow my own trumpet, but I am proud to announce that Media Hunter is
Australia’s No.1 Media News blog.

How and why can I say this? Well its all actually about strategic positioning. I have recently launched a sister site called Sticky Branding. Sticky Branding discusses brand issues such as brand personality, taglines, corporate identity and positioning.

You see, branding is a lot like real estate. Its all about position, position, position.

Most brands try to compete in big, blurry categories against the giants of their industry. In doing so they are usually fighting a losing battle. Clever brands find a category niche and position themselves as the leader of that niche. From there they can compete and grow.

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Media Hunter has a new sister. A sister weblog that is. I am proud to announce the birth of Sticky Branding, a dedicated brand advice and analysis site.

Here at Sticky Advertising we are passionate about strong branding. Not just brand and logo design, but carefully positioned, well-articulated brands. We believe in communicating the brand personality and crafting a powerful and memorable tagline.

Its all part of effective branding. And its all discussed in detail at Sticky Branding.

In fact, the site will even go so far as to explain a step by step process for creating effective brand communication.

So drop by and meet Media Hunter’s sister.

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Just saw this on AdAge.com Fascinating insight into advertising’s relationship with social media by Ian Schafer:

Technology is a funny thing. It enables humans to be capable of so
much. It raises our potential to improve our lives and the lives of
those around us.

But so much of technology is hidden from plain view because
it doesn’t make money. Financial gain is arguably the most important
aspect of technological innovation, because without it, all but the
most altruistic of reasons cease to exist.

We are living in a time in which the media we consume are
undergoing the most rapid technological transformation since the advent
of TV. Back then, there was a lot for companies to gain by having a TV
in every home in America. It gave advertisers the ability to pitch
their wares to TV’s captive audience. And over the years, those
advertisers have shelled out billions upon billions of dollars
continuing to do so because it was perhaps the best-performing media,
but one that delivered a passive audience.

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In mid-2007, around the time Age of Conversation was launched, I sent some press releases to local media announcing the fact that a fellow Novocastrian had been published  as part of this unique world-wide effort.

A few days later I ran into one of the journalists who had received the press release and asked him whether he would be running the story. "Love to," he said "but management would hang me." He explained that his publication didn’t recognise bloggers, saw them as the enemy and would not be giving any column space to stories about them. It was an interesting reaction and telling of the paranoia in the traditional media about the emerging social media culture.

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When most companies weigh up their marketing and advertising options they usually consider mainstream media (TV, radio, press), online advertising, direct response, outdoor etc. But their is an increasing school of thought that blogging is a relevant and powerful medium for both attracting business and communicating your brand message.

Earlier this year Sticky Advertising held a Hunter Media Showcase covering all the media options available to local advertisers. Our keynote speaker was Gavin Heaton who discussed social media and Web 2.0 as they relate to businesses. It is an area that Sticky has become very conversant in with 4 blog sites being administered by the agency and several clients beginning to explore blogging strategies as part of their marketing mix.

Gavin has just returned from New York City where he attended the Blogger Social and a social media round-table with Advertising Age. It is quite significant that an advertising bible such as AdAge is now publishing marketing blog rankings (such as the one on the top right of this site) and actively discussing blogging.

As a follow up, Gavin has just posted a fascinating piece on blogging for businesses which you really should read. In the meantime, here is the content of todays piece in AdAge magazine which was prompted by the round-table discussion:

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Newcastle advertising agency Sticky Advertising publishes a bi-monthly media and advertising analysis for clients and subscribers. The Sticky Report is packed with all the latest radio and television ratings results, news-press information and  online marketing advice.

Of particular interest are Sticky’s TV cost-effectiveness rankings. These reports provide advertisers with suggestions as to the best value TV programs for different demographics.

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Now that The Age of Conversation is well and truly launched on Amazon, the team behind this amazing collaborative effort can begin focusing on their 2008 publication. Once again Drew McLellan and Gavin Heaton have called on marketing and social media bloggers around the world to sign up for an even bigger and better book.

This years book is tentatively titled, Age of Conversation: Why don’t people get it?  The boys have had an amazing response with 275 authors putting their hands up to contribute a chapter each. And once again, this is all for charity, with the proceeds of the book going to Variety, The Children’s Charity.

Media Hunter is fortunate enough to be involved again this year, and has been joined by fellow Novacastrian Gordon Whitehead, aka The Marketer.

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