Media Hunter is now an iPhone app

We’ve been experimenting with iPhone apps a bit lately here at Sticky. Last week we launched GetSticky as an iPhone app and now the Media Hunter version is live too. Its all thanks to the guys at MotherApp.

Once again, its not earth-shatteringly amazing, its just another way to follow this blog and a fun experiment for us in the emerging world of apps. We do this so we can explore how they might be able to work for our clients in the future. And with the imminent release of the iSlate / iTablet we think the apps market is going to explode.

If you’d like to you can download the app here: http://itunes.apple.com/hk/app/media-hunter/id351983688?mt=8

All reviews and downloads will be greatly appreciated.

Enjoy.

Last year's Tour de Kids riders

In early March I will be riding in the Tour de Kids, an annual cycling challenge raising vital funds for a variety of children’s charities. My charity for this event is the Starlight Children’s Foundation.

Starlight are dedicated to granting a once in a lifetime, life changing experience to wish children who are referred by qualified health professionals. Starlight’s aim is to create long lasting memories for the wish child and their entire family.

Sadly Starlight has had to cut down on the amount of wishes granted throughout Australia because of funding. I’m hoping that we can turn this around and help Starlight grant the wishes of serious ill children all over the country by donating to Tour De Kids for 2010.

The fundraising target I have been set is $1000 but I’d love to show the corporate community how bloggers and social media types (i.e. you) have the ability to band together for a good cause…how the long tail of an online community can collectively achieve great results.

Every dollar can help, so your contribution – large or small -  to my fundraising efforts will be enormously appreciated.

You can donate here on my Tour de Kids Page.

I will be riding on behalf of one of the event’s major sponsors, Colliers International and will be covering the event for them online via a dedicated blogsite and Twitter (links coming soon) so everyone can see the action and follow the ride.

The event is fairly demanding with an average distance of 150km per day and some hilly terrain. The second last day from Canberra to Bowral is around 190km, so I’ll be suffering plenty but knowing that its all for a great cause and worth every bit of it.

Read the rest of this entry »

Over at Marketing Magazine they’ve just published my post Marketers need to turn to ‘inbound’. Its about making sure your marketing is keeping up with today’s media consumption and marketing trends. Let me know what you think.

The Internet, Twitter especially, exploded with indignation today when the Australian government announced it will proceed with controversial plans to censor the Internet.

The Communications Minister, Stephen Conroy, said today he would introduce legislation just before next year’s elections to force ISPs to block a blacklist of “refused classification” (RC) websites for all Australian internet users.

While the Australian government may be proposing an Internet filter with the best intentions of protecting the youth of our nation against “immoral content”, most experts agree that this is easier said than done and could do more harm than good.

Read the rest of this entry »

Writing this blog has been an amazingly informative experience for me. What began as a small site dedicated to the media in and around the Hunter Valley (hence the actual reason for the name Media Hunter) quickly grew to tackle national media issues. Then, as the media landscape began changing rapidly with the convergence of digital technologies, I began musing on the implications for traditional media and marketing organisations.

Researching and writing Media Hunter helped me tap into a realisation that we are experiencing one of those rare revolutionary periods in history. Old powers are falling, new technologies are rising. And the changing media landscape has become one of the most important battle grounds of the 21st Century.

Read the rest of this entry »

I try to update this as regularly as possible, but when there’s so much good stuff being published online its difficult to keep up. Anyway here are some top posts I have noticed recently (notice how the big guns keep pumping out great content):

5 reasons to use the new Twitter lists feature by John Jantsch

Making content pay by the ever-reliable Neil Perkin

Six social media trends for 2010 by David Armano

Where measurement falls short by Amber Naslund

For the future of the media industry, look in the app store by Edo Segal

The rapid evolution of search by Brian Solis

Enjoy.

Each week my Google reader is flooded with quality posts form around the world. Here’s a few that really stood out:

The Unspoken Role in Community Management by Amber Naslund

Mobile Ad Revenues to Top $4 Billion in 2015 from Techcrunch

Understanding how your customers use search will show you how to reach them in Anthill

Start-up Metrics that Matter from Carsonified (video)

The “R” in Social Media Revolution stands for “Rubbish” by the mercurial Julian Cole

Enjoy.

There’s so much good material in the blogosphere, it can be hard to keep up with it all. Here’s some of the best that I’ve spotted in the last week or so, including two excellent (long) videos:

9 Ways to Take Your Site from One to One Million Users by Kevin Rose on the Carsonified blog.

Building books that sell in the digital age by Seth Godin (yeah I know, he doesn’t really need the link love but its a great video)

Say NO to squeezing your buyers by David Meerman Scott on his Web Ink Now site

Revealing Google’s stealth social network play by Jeremiah Owyang and Charlene Li

Australian brand sites losing to the social web by Ian Lyons

All highly recommended. Enjoy

Here’s a few great posts from around the traps that recently caught my eye. Some good reading here:

Who are you? by Peter Kim

Swallowing the truth by Gavin Heaton

9 ways for luxury brands to use social media by Rohit Bhargava

Continuous partial media attention by Neil Perkin

One in five tweets are related to products by Brian Solis

Enjoy.

Whenever you meet social media sceptics you can use some of these stats and the following video to help explain whats going on here:

Facebook currently has over 250 million users. 120 million users log onto Facebook at least once each day. 30 million users currently access Facebook through their mobile devices. In fact, people that use Facebook via their mobile devices are almost 50% more active on the social network than non-mobile users.

Social Networks are for Kids?

45 – 54 year olds are the top demographic on Twitter (according to the April 2009 comScore). 25 – 34 year olds follow closely behind at second.

There are over 200,000,000 blogs. 54% of bloggers post new content or tweet daily.