Twelve months ago this weekend Newcastle, NSW was battered by what became known as the Pascha Bulker storm. A wild weekend of cyclonic winds and driving rain resulted in widespread flooding, blackouts, several deaths and a calculated $2 billion in damages and loss of income. The lasting image though was of the cargo ship Pascha Bulker washing up on the city’s doorstep.

Some friends and I got together after the storm to pay tribute to the volunteers and heroes of that crazy weekend. The result was a single, video clip and eventual concert. Craig Rosevear was responsible for most of this effort, while Sticky Advertising helped shoot and direct the following video clip. The amazing storm images were  courtesy of NBN television.

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I love this series of commercials. They have been running for several years in the USA and recently I have begun to notice them in Australia. The series is driven by brilliant writing to highlight the benefits of Macs over PC’s. No big production, just a great story.

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One for the sports fans from the geniuses at Weiden+Kennedy in Portland for Nike.

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The award-winning Guinness beer commercial "Evolution":

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If only all advertising could be this good. If only all budgets could be this big. A piece of art. Enjoy.

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They say in advertising that it helps to show the benefits of using the product in question. Often this is best done by showing the negative effects of not using the product…as is the case in this classic TVC.

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Where else would this commercial come from but Brazil?

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Partly for pure entertainment value, partly because some ads are just incredible, partly for inspiration, and partly because its great content for this blog…….I am launching a new department at Media Hunter. Great TV Commercials will feature, funny, entertaining, poignant and evocative TVC’s from around the world.

Simply enjoy.

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My colleague The Marketer regularly posts regarding marketing and media job vacancies in the Hunter Region. It is one of the more popular topics on his site.

Today he has come across a job ad that really caught my eye.

Apparently this ad is doing the rounds via email at the moment.

Seems you go to a website they have created (with a rather colourful URL) and find out more about the position. And the  creativity doesn’t stop there. But check out the site to see what I mean.

Good to see someone taking a different approach to the standard industry approach. Maybe another industry is beginning to apply some creative thinking to their model.

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The second week of the Easter non-survey period was a string one for NBN here in Newcastle. While Prime hid their big shows for the break, NBN rolled out football, swimming Olympic trials and Underbelly. As a result Prime and TEN only had one program each in the Top 10 fro the week. Given that it doesn’t count towards the official ratings tally, I guess they don’t care.

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