Ten’s earnings dive spurs concerns about advertising – THERE are growing fears that the global economic crisis is significantly affecting corporate spending on advertising.

Foxtel subscriptions increase despite tough times – FOXTEL said yesterday the company had recorded “continuing growth” in subscriptions for the September quarter.

Obama Wins! … Ad Age’s Marketer of the Year – Just weeks before he demonstrates whether his campaign’s blend of grass-roots appeal and big media-budget know-how has converted the American electorate, Sen. Barack Obama has shown he’s already won over the nation’s brand builders. He’s been named Advertising Age’s marketer of the year for 2008.

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For somebody who claims he wants his Newcastle radio stations to break the KO/NX dominance, Supernetwork owner Bill Caralis sure has a funny way of showing it.

Rumours have been circulating for weeks that 2HD program director Kev Kellaway had been stood aside from his role. At first I didn’t really believe it and had been too busy to dig around to find out more. But today it was confirmed that Kellaway was no longer calling the shots on air at 2HD.

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Today we are switching Media Hunter over from the original Typepad site to a Word Press platform. There might be a few hitches as the data is transferred and the new site populated.

Please bear with us.

Thx

Craig

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In the 18 months since I began this blog Media Hunter has grown from a regionally focused experiment to become one of Australia’s leading media blogs. It now covers traditional media, digital media and social media despite originally looking mainly at media in Newcastle and the Hunter Valley.

I know that during this time many people around me- staff, family and friends -  have all wondered why I would want to dedicate a reasonable amount of time to writing and researching posts for an obscure little blog. Certainly, there were times when I really wondered why I was doing it too.

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Trouble for TV’s $4 billion advertising market – Lara Sinclair at The Australian reports: BUDGET shortfalls and the weakest TV advertising market in seven years are combining with fears about the US financial services meltdown to fuel a growing pessimism about the health of the $4 billion TV advertising market.

Yahoo challenges Google with BigPond mobile deal – Lara Sinclair at The Australian also reports that: NUMBER two search player Yahoo has signalled it will attack the dominance of Google in the mobile space after Yahoo’s Australian arm signed a deal to make it the on-deck search provider on all Telstra mobile phones.

Online to benefit from downturn – Mark Chenery at AdNews reveals that: Australia’s online advertising market will benefit from current tight
economic conditions as advertisers seek out cost effectiveness in
marketing budgets, predicts a report released today by Frost &
Sullivan.

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This week’s selection of current articles that should be of interest to traditional, digital and social media marketers in Australia:

Fairfax fight for headline rights: FAIRFAX is claiming that the The Australian Financial Review’s headlines and bylines are protected by copyright.

Ten years on and Google is the king: A DECADE ago it barely existed, now it is a verb, a "frenemy" to the media and advertising agencies. It is even down your street photographing your house. It is Google, the handy internet search tool that has evolved into the most dominant media player on the planet.

Google’s Chrome Shines in Blogosphere: Data-Blocking Changes to Microsoft’s IE May Have Fueled Search Giant’s Effort to Launch Its Own Browser.

SBS seeks $70m for digital expansion: SBS will ask the Federal Government for a 37 per cent increase in funding, with the extra $70 million a year to go towards a network offering four digital television stations, another 100 hours of original Australian programs, and nine new digital radio channels.

Enjoy.

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A selection of current articles that should be of interest to traditional, digital and social media marketers in Australia:

Newspapers’ battle for survival. Are metro broadsheet papers around the world under threat as broadband continues to deliver information faster with reduced delivery costs?

The Beijing Olympic Games a big boost for Seven’s profit.

FAIRFAX Media will outsource much of its editorial production function for its flagship Sydney and Melbourne newspapers to an offshoot of news agency Australian Associated Press, as part of a radical new experiment in Australian journalism.

Facebook proposes engagement ads as part of its next attempt to monetize the social media giant.

Finally at Adweek in the USA, Allan Wolk delivers an excellent essay on The Real Digital Revolution that should have agencies and marketers everywhere seriously considering their future strategies.

Happy reading.

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Source: Nina Lees, Adnews

MELBOURNE: The somewhat predictable behaviour of Generation Y is being affected by a whole host of modern-day challenges, a new report has revealed.

Youth media and communications agency Lifelounge has found 16 to 30-year-olds are changing their behaviours in line with a range of changes in society.

The 2008 Urban Market Research report measures the self concept of Australian youth and how certain influences such as communication, finance, sex, health and wellbeing are driving choice in their lives.

The research also found that in the past 12 months there’s been an alarming trend of fewer people venturing out to nightclubs, pubs and local gigs, believed to be because of the smoking ban, the increase sales tax on alcopops and the venue lockouts occurring around the country.

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Very funny series of Burger King commercials from American hot shop Crispin Porter + Bogusky.

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The now legendary Honda Accord "Cog" television commercial. Apparently never officially aired in the USA but downloaded and viewed by 20 million people in that country.

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