National TV ratings week ending 28 Feb 2009

Source: David Dale, Sun Herald blogs

Despite having the most watched series and the most successful Oscars broadcast in years, Channel Nine could not win the week. This seems likely to be the pattern for the first half of 2009: Seven averaged 28.5 per cent of the prime time audience, while Nine got 27.9, Ten 21.3 (thanks to NCIS, SYTYCDA and LTM), ABC 16.1 (thanks mainly to Spicks and Specks, with The Gruen Transfer bound to boost the numbers from mid-March) and SBS 6.1 (a rise due almost entirely to Top Gear, which seems to have stolen viewers from Underbelly by going half an hour longer than usual).

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Newcastle cannot get enough of its new favourite show Underbelly2. Once again taking out the leader board for most watched program in the Hunter. Who can deny its star attraction so far to this witty, on the edge of your seat, suspenseful drama…Its leading ladies.
A year ago to this day Prime was in arms reach and trailing slightly behind the leading station NBN. Fast forward today, NBN has won this battle again by more than 10% of its viewing share!
Were you part of this audience? Check the entire list and see:

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Week 1 for the 2009 Hunter TV Ratings has kicked off with a bang! Literally. NBN has enjoyed a strong start thanks to Underbelly. Having such success with the first series, fans all over Newcastle slumped on the couch again for Monday nights premiere of the second series Underbelly: A Tale of Two Cities.
With all eyes set on our TV box for updates on the devastating Victorian Fires, its not surprising NBN News dominated the most watched programs list for last week. In fact, NBN took out 7 out of 10 most watched programs in Newcastle. See further results:

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National TV ratings week ending 14 Feb 2009

Source: David Dale, Sun Herald blogs

It was a week of guns, breasts, balls and ashes, with Nine dominating on the first three and Seven dominating on the last for our first week of ratings. Underbelly 2 gave Nine such a commanding lead on Monday, backed up by the cricket, that Seven could not recover, despite strong bushfire coverage.

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Popularity: 5%

Hot on the tail of Seven’s announcement that they had won the Summer ratings period, The Multi Channel Network has released ratings figures claiming that Subscription TV in fact had the best ratings figures for the season.

Here’s the media release in full:

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The Newcastle media rumour-mill suggests that Gavin Morris will be joining NBN Newcastle’s nightly news as weather reporter following the departure of Garry Youngberry.

Youngberry filed his last weather report for NBN last Friday before heading north to join Nine Brisbane’s news team.

Gavin Morris is an ex-Newcastle radio announcer who is currently working at the Weather Channel on Foxtel. He has been hosting on ground entertainment for Newcastle Knights home games for several years.

Update: 23 January 2009. It was confirmed today that Gavin Morris will be the new weather presenter on NBN.

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As we count down to Christmas and the rating year has been cast. It is interesting to see what we are watching. Or more to the point what is out there for us too watch!

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NBN has ended the 2008 official survey year with a 31.7% share across Northern NSW and the Gold Coast, Australia’s fourth largest television market.

The PBL Media owned station dominated the region with its 6pm – Midnight audience share of 31.7% , 7.0 points above Prime’s 24.7% and 10.5 points above Ten’s 21.2%.

In the core demographic, viewers aged 25-54, a solid 31.7% share was 1.4 points up for NBN on last year whilst Primes 24.9% was down 2.5 points year on year Southern Cross Ten finished with a 24.1% in this demographic.

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Source: David Dale, Sun Herald blogs

On Friday and Saturday, Channels Seven, Nine and Ten attempted to capitalise on what they imagined would be a booming interest in Australiana and Hugh Jackman. See the charts below for how Mick Dundee, Van Helsing and Wolverine pulled in the punters.

Seven won the last week of the “official” ratings year with 29.9 per cent of the prime time audience, while Nine got 26.5, Ten 20.2, ABC 17.7 and SBS 5.7.

Of course, the people meter boxes will keep sending their data to OzTAM’s computer over the silly season, so this column will continue to provide regular discussion on how Australians are entertaining themselves.

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Source: David Dale, Sun Herald blogs

In the second last week of the “official” ratings year, Channel Nine staged a recovery. Thanks largely to biffo, home renovations and Harry Potter, it averaged 28.4 per cent of the prime time audience, to Seven’s 28.0 per cent, Ten’s 20.1, ABC’s 17.1 and SBS’s 5.9.

On Pay TV, the most watched shows were America’s Next Top Model (221,000 on Fox 8), The Simpsons (207,000 on Fox 8), and Futurama (152,000 on Fox 8).

Channels Ten, Nine and Seven have announced their programming for the silly season, and readers of this blog will welcome the return of ER, McLeod’s Daughters, Fringe, The Closer, Ugly Betty, Las Vegas, Dirty Sexy Money, US Kath and Kim, 24 (a movie), and Gossip Girl.

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