The Newcastle Ratings Week 20, week ending 16 May 2009

 Only one program in Newcastle achieved an audience greater than 100,000 last week while the rest of the top 10 programs ranged between 84,000 and 63, 000 viewers. Those sort of numbers don’t normally represent Top 10 programs outside of summer non-ratings periods.

Two weeks ago the 10th highest rating program in Newcastle had 74,000 viewers. Likewise, this time last year saw an average of 10,000 more viewers watching the top 10 free-to-air programs. So where did all the viewers disappear to last week?

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Source: David Dale, Sun Herald blogs

Ten started last week with a big advantage, thanks to Merlin, Masterchef and Two Apostrophes. But then the biffo scandal played into the hands of Channel Nine, boosting numbers for A Current Affair and The Footy Show, and Nine has resumed its traditional ranking as Still The Two. The average prime time audience shares were: Seven 28.3, Nine 25.7, Ten 22.9, ABC 17.4, SBS 5.6.

Sadly, the massively pre-publicised episode of Four Corners that started the week’s frenzy got only 1 million viewers in the mainland capitals, which suggests that most football fans don’t care, or can’t find the ABC on their remotes.

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Newcastle Ratings Week 19 2009

For the Newcastle ratings last week it was a killer. NBN beating runner up Prime by pretty much a 10. point lead. It must be something about this time of year, as the results were similar last year.
As for the most watched programs, Underbelly for its finally week, got to go out with one more bang as leader of the programs watched. Now that the footy season is in full swing, its not surprising we are seeing NBN’s Friday Night Football back up on the most watched chart, being one of NBN’s high raters when in season. I was surprised to see the Logies didn’t even make it on the leader board, although on the other hand, the red carpet was probably the only part being viewed by most females out there.
Read on for some interesting Newcastle Ratings and Top 10′s for last week:

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Source: David Dale, Sun Herald blogs
 

Channel Nine started the week with a massive advantage from the Logies and the Underbelly finale and managed to fritter most of it away by Saturday. In the end, Nine averaged 27.9 per cent of the prime time audience, while Seven got 27.7, Ten 22.5, ABC 16.7, SBS 5.13. Ten is currently gleeful that Masterchef is performing far better than The Biggest Loser and Big Brother. Seven is gleeful that Underbelly is over.

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The Newcastle Ratings, week 18 ending May 02

Just like our National Ratings, it seems Newcastle likes its Finales as well. Although we seem to be more interested in how much weight people can loose in the shortest amount of time, rather than how well people can dance. The only show that could knock Underbelly’s reigning first spot every week, was the Sunday News, now its the Biggest Loser Finales. In fact, Prime didn’t make it on the most watched leader board last week at all. Even though it didn’t bump up TEN’s ratings to beat NBN, it was however enough to overtake Prime’s constant second position in the ratings figures, bumping it up four points from just last weeks ratings. I wonder if the Underbelly Finale tonight will bring up changing numbers for next week.
Read on the see more:

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Digital Video Recorders seen as biggest threat to TV advertising effectiveness

According to a recent study, Advertising in the DVR Age (available on www.DVRresearch.com), advertising executives believe DVRs represent the greatest challenge for TV advertising in the next three years. The study was conducted by the DVR Research Institute and was be released on May 1.

Surprisingly, these research results indicate that neither the advertisers nor their ad agencies are confident they have the information they need to make adjustments in advertising strategy to address the impact of DVRs. This is despite agencies identifying DVR’s as the biggest threat to the effectiveness of TV advertising, ahead of the Internet

Nearly 75 percent of the respondents “somewhat” or “completely disagree” that they have all the relevant information about DVRs and their impact on TV advertising.

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Source: David Dale, Sun Herald blogs

A week that started so promisingly for Channel Ten, with huge numbers for finales of dancing and losing and reasonable numbers for cooking, ended this way: Seven got 26.7 per cent of the prime time audience, Ten got 25.5, Nine got 25.2, ABC 17.1, SBS 5.5.

The mystery of the week is why Nine has decided to renew Eddie McGuire’s faltering comeback vehicle, Hot Seat. Perhaps they have nothing else.

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The Newcastle Ratings, week ending April 25

Back to rating. Our local stations broke for the Easter holidays and now we are back in business. NBN is still embarrassingly smashing its competition, are you surprised?
It seems over our Easter break we got so used to re-runs, that we started switching over to more of what is going on in the world and more importantly, our town. Beating Underbelly for the first time since it started airing all those weeks ago, is the local NBN Sunday News. In fact, if it wasn’t for Primes ‘Australia’s Got Talent’ and ABC’s new program ‘The Gruen Transfer’, NBN filled every other top ten position on the most watched programs for last week. Check out the latest figures to compare who have gone up since last year or last week and who have gone down:

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A new campaign kicked off last night promoting Freeview, the new digital offerings by Australia’s free-to-air television networks. This is the second campaign in less than 6 months, coming on the heals of the much talked about November launch which promised a whole new world of options and entertainment from January 2009.

I was convinced and couldn’t wait to see what was going to be broadcast. I even installed a new set-top box in anticipation.

So how disappointed do you think I was, and thousands of other viewers, when January came and went with no new Freeview channels launching? In fact there wasn’t a commercial offering until March when the TEN Network finally unveiled ONE, their new dedicated sports channel. In the meantime, the best Freeview viewing came from an online parody of the Freeview promotional campaign, which proved to be much closer to the truth than what the campaign promised.

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Source: David Dale, Sun Herald blogs

You can always rely on old Bill. When your audience is sinking, bring out Mr Connolly and he’ll put you back on top. Channel Seven, lacking Packed To The Rafters and with Ten eating away at its audience, was neck and neck with Nine for most of the week. But after Saturday, it ended with 28.0 per cent of the prime time audience, while Nine got 26.1 per cent, Ten got 22.8, the ABC got 17.4, and SBS got 5.7.

Ten has a shot at the top this week, with the finals of the dancing and the losing. But Seven launches Thank God You’re Here on Wednesday.

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