The National TV Ratings
Week ending November 21
Source: David Dale, Sun Herald Blogs

Channel Seven consolidated its victory for the year, averaging 30.0 per cent of the prime time audience last week (a figure that includes the audience for 7TWO). Nine and GO drew 27.4, Ten and ONE 20.1, ABC1&2 17.1 and SBS1&2 5.4. Go below to see what women watched last week.

Pay TV boosted its share of viewing last week, apparently because the free to air stations seem to have declared the silly season two weeks early. This was Pay’s account of itself: “The ‘Tiger Woods show’ topped the week with FOX Sport’s coverage of Live: Golf: JBWere Masters drawing 152,000 viewers. In other sport, Rugby League: Four Nations was watched by 88,000 people, Live: Football: A-League Bris v Melb had 73,000 viewers and Live: Cricket: Ford Ranger Cup was seen by 69,000 people. Finally, in the early hours of Sunday morning, 63,000 dedicated fans watched the Socceroos beat Oman in Live: Football: AFC Asian Cup Qualifier Oman v Aust (all on FOX Sports).

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Popularity: 1%

The Newcastle TV Ratings, week ending November 14

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

Apart from looking at the Ratings flogging that NBN gives each station every week; let’s look towards the Most Watched Programs instead. ‘Oh wait’, they’re identical in the beating that NBN gives as well.

Every week NBN rules this Ratings Roost, so instead of ignoring the consecutive winner, lets have a look at what and why this station must take out that winner spot every week.

Check out what we are watching and how they rate. 

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Popularity: 6%

The National TV Ratings
Week ending November 14
Source: David Dale, Sun Herald Blogs

As we race towards the silly season (only two weeks of normal programming to go), Seven draws further ahead of Nine, Ten keeps sinking and ABC is thriving. The prime time audience shares last week were: SBS1&2 5.7 per cent; ABC1&2 18.0; Ten&ONE 19.8; Nine&GO 26.3; Seven&7TWO 30.1.

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Popularity: 1%

Amanda Meade From: The Australian November 16

WHEN the official ratings survey closes at the end of next week, Seven will hold on to its crown as the leading commercial free-to-air network.

But it is set to be beaten by Nine and Ten in some of the key advertiser-friendly demographics.

No 3 Network Ten wins the prize for hit of the year with MasterChef Australia.

According to OzTAM data, Seven has won the year to date with a 27.9 per cent share to Nine’s 26.6, Ten’s 22.5, ABC’s 17 and SBS’s 5.9.

But Seven is not as far ahead as it was three years ago, when it first beat Nine by more than two full share points: 29 to Nine’s 26.9.

Nine has been catching up, especially with younger audiences.

And although Seven had the most consistently successful programming line-up, it was not represented in the list of the top 10 programs, dominated by Ten’s MasterChef Australia (3.7 million for the finale) and sport events.

The Nine Network was given a late boost by the surprise success of two Hey Hey It’s Saturday Reunion specials, both of which attracted more than 2.1 million viewers.

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Popularity: 1%

The National TV Ratings
Week ending November 6
Source: David Dale, Sun Herald Blogs

Channel Seven won the week, needing no help from its offshoot 7TWO. Here’s how OzTAM says the prime time audience shares broke up: SBS2 0.4; ONE 1.1; ABC2 1.4; 7TWO 1.7; GO 2.7; SBS1 5.1; ABC1 16.2; Ten 19.0; Nine 23.5; Seven 29.1.

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Popularity: 5%

We’ve been swamped with traffic for the launch of new digital television station 7TWO and plenty of emails and comments asking when the channel will launch in Prime regional viewing areas.

Prime is the affiliate station for the Seven network in much of regional Australia. Like their regional competitors, Southern Cross (TEN) and NBN & WIN (Nine), Prime are anticipated to take on the new digital station from their affiliate partner….and they will….eventually.

There is one hitch in the plan, though. The new station’s name.

Southern Cross were happy to take on OneHD from TEN. NBN were happy to take on GO! from Nine. But for Prime the 7TWO name and branding is too closely identified with the Seven Network. Its not an easy brand for them to work with and Seven clearly weren’t thinking much about their affiliates when they settled on the name.

So regional Australia, that’s why you won’t be watching 7TWO for a while. We’ll let you know when an agreement has been reached and launch is scheduled.

Popularity: 4%

The Newcastle TV Ratings, week ending October 31

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

This week sees NBN fall nearly 3% in it’s viewing audience. Prime increased by 1.7% and SC TEN by 0.7%.

Last week the Hunter enjoyed ABC’s ‘Midsomer Murders’ more than the weekly NBN News.

Prime & SC TEN also managed to get two programs each, up on the ‘Most Watched’ leader board.

Read on for the full results…

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Popularity: 1%

The National TV Ratings
Week ending October 31
Source: David Dale, Sun Herald Blogs

The prime time audience shares for the week were: Seven&7TWO 28.8 per cent, Nine&GO 26.4, Ten&ONE 20.8, ABC1&2 18.4, SBS1&2 5.7.

This was Pay TV’s account of itself: “The Saturday night broadcast of the third one day international cricket test between Australia and India, Live: Cricket: ODI Ind v Aus 3rd ODI S1, topped the week for STV with 214,000 viewers. The FOX Sports’ coverage of Live: Rugby Union: Bledisloe Cup was watched by 144,000 people, 66,000 watched Live: Cricket: Ford Ranger Cup and 65,000 watched Live: Football: A-League Bris v Newc (all on FOX Sports).

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Popularity: 4%

Week ending October 24
Source: David Dale, Sun Herald Blogs

Without doing anything special in the way of new programming, Channel Nine won the week. That’s because Ten is chipping away at Seven’s audience. It might be a different story next month when Seven launches its new channel. The prime time audience shares were: SBS1&2 5.5 per cent; ABC1&2 18.7; Ten&ONE 21.1; Seven&7TWO 26.9; Nine&GO 27.9.

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Popularity: 1%

Source: Adnews

Channel Seven has finally unveiled plans for its new free-to-air digital channel, a broad entertainment channel 7Two that will begin broadcasting at noon from 1 November.

7Two will be broadcast on channel 72 and will offer a variety of general entertainment programs, movies, lifestyle programs and a number of British programs.

“We’ve been strategic in putting together a program schedule for 7Two that allows us to grow our audience between our two channels, without sacrificing one for the other,” Seven director of programming & production Tim Worner told media buyers and advertisers today (23 October).

He said the new digital channel was an extension of Seven’s primary channel.

“It is a complementary relationship that will go from strength to strength maximising the opportunities for our audience and clients,” he said.

The Sopranos, Six Feet Under, Murphy Brown and new episodes of The Jay Leno Show will screen five nights a week, with 7Two also offering themed nights of programming such as action and adventure, lifestyle and movies nights, including a large number of family titles secured through Seven’s contract with Disney.

Popularity: 1%