NBN is clearing the table week after week when it comes to the ratings number game. The channel leader cleared the board with a 9.5 win over rival station Prime and SC Ten coming in a furter 10.9 points behind NBN. Even with Prime having top 3 most watched programs – with ‘The Zoo’ taking out the no.1 spot for the first time. NBN claimed 6 of the 10 spots on the most watched programs board, SC Ten not even making the top ten for last week.

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Newcastle must have had all eyes glued to NBN Monday night to watch the number one most watched program of the week, Domestic Blitz. The Domestic Blitz team were back to bring some well-earned joy to the lives of a family that touched the hearts of the nation in a 90-minute special episode of Nine’s hit lifestyle series on Monday at 7.30pm. The leader boards constant winner - Packed to The Rafters was shafted down two spots last week with Domestic Blitz and The Zoo jumping up the ratings as most watched programs. Compared to a 3.1 lead the week before for the ratings winner NBN, this week wiping the board with a 7.4 point lead over rival channel Prime.

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The hottest names on television last week were Bianca Saez and Dawn French. Saez almost gave Channel Nine a ratings victory, and French showed why the ABC should have fought harder to keep Andrew Denton doing his interview program Enough Rope next year.

Saez is a former sufferer from Tourette syndrome, and renovating her home was the theme of a special edition of Domestic Blitz which attracted 1.7 million mainland capital viewers on Monday night. French is the star of The Vicar of Dibley, and her thoughts on life and weight brought 1.2 million to Denton’s program on Monday night.

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The Melbourne Cup was both the most talked about and watched program in Newcastle last week. Swapping the average day to day routine, for glamorous hats and the hopeful punt. Prime took first place on the leader board for having the highest amount of Novacastrians watching in dear hope they would score a small fortune, or for some lucky ones a large win! However unlike Bauer, NBN did take the win by more than a nose, leading the ratings game by 3.1 over Prime and a big 6.9 over TEN.

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National TV ratings: source David Dale, Sun Herald blogs

 The TV networks seemed to be in a carefree Melbourne Cup mood all week. As a result, they were taught a lesson about viewer loyalty. On Monday, Channel Seven rehashed its failed game show, The Rich List, and repeated its hit cop show City Homicide, with the result that Channel Nine won the night. On Wednesday, Nine showed a Will Ferrell movie instead of The Mentalist, and lost 400,000 viewers, while Ten replaced House with an extra episode of the cop show Life, and lost 200,000 viewers.

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Last weeks ratings game tells a tale similar to Primes most popular show, Pack To The Rafters. Prime again a clear leader on the board, takes 5 out of the 10 top most watched shows for last week. NBN coming in with a close 4 spots on the chart, however when it comes to what really matters – the numbers NBN takes out the ratings again for the week that was. What can we say though, a packed house full of relatable dramas and a tear jerker show about reuniting families that will break even the hardest soul, we just can’t get enough of. What’s even more brilliant to see though is that 9 out of the 10 most watched programs in Newcastle are Aussie. Oi Oi Oi. Read the rest of this entry »

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National TV ratings: source David Dale, Sun Herald blogs

Channel Seven may be smug about its prospects of winning the year, but it’s the ABC that has the most to celebrate. Over the year so far (excluding the Olympics) it has averaged 17.6 per cent of the prime time city audience — up 5.5 per cent on last year, while Seven’s share (28.4) is actually down 3 per cent on last year (Nine is up marginally with 27.3, Ten is down 4 with 21.2, and SBS is up 1 with 5.6).

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Still a social media sceptic? Still think micro-blogging is frivolous time wasting?

Read this.

Tech blogger Robert Scoble just notified me (via Twitter) of this great post by Steve Rubel about CNN in America:

If you haven’t been watching CNN on the weekends you’ve been missing out. CNN anchor Rick Sanchez has been increasingly using Twitter to engage viewers in conversation while on the air. He was particularly active during the lead up to the conventions and Hurricane Gustav. Now Sanchez is now taking his Twitter love to the next level with a brand new show called Rick Sanchez Direct, which debuts today at 3 pm EST.

Craig Stoltz has the deets on the new show. Sanchez is using Twitter to create a level of interaction with viewers that is transparent, authentic and captivating. Hopefully this will raise awareness for Twitter among corporations who will also start to use the platform towards similar outcomes.

Watch for more media to follow CNN in lock step. Newspapers are already jumping in. Newsday, my local paper, was using Twitter to track Tropical Storm Hanna as it hit Long Island on Saturday.

When will Australian media start interacting more with their audiences? Soon, I think.

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Source: Rachel Browne, Sydney Morning Herald

THE traditional 30-second television advertisement is under threat as viewers use new technology to skip ads and companies increasingly turn to product placement to spruik their brands.

Australia is the world’s third-largest paid product-placement market after the US and Brazil and advertisers are expected to spend almost $280 million on product placement in Australian television programming this year, custom media research firm PQ Media says.

The trend for product placement on TV shows is partly due to the introduction of personal video recorders such as TiVo and Foxtel iQ, which make it easier for viewers to avoid commercial breaks.

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Source: Reuters and smh.com.au

After years of false starts aimed at bringing the web to TV sets, Yahoo said it is working with Intel to create web computer channels that run alongside TV shows.

The web company and world’s largest chipmaker are working on what they call the "Widget Channel", which will enable TV viewers to interact with and watch a dynamic set of TV widgets – small web-based applications that complement TV shows.

Widgets will appear in the corner of a TV screen and work something like a picture-in-picture window of advanced TV sets.

These small windows let viewers chat with or e-mail friends, watch videos, track stocks or sports teams or keep up with news headlines or weather by using a TV remote control.

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