Source: tvtonight.com.au
What percentage of Australians thought the Power of Ten was a good idea?
Well,
it’s hard to say what the percentage was but 521,000 wasn’t enough to
keep the show going. Nine has pulled it after just two episodes, the
same life-span of Monster House.
Remaining
episodes of the series, hosted by Steve Jacobs (who received mostly
positive reviews), now hang in limbo while the Network considers
whether to air them later in the year or in a low-profile timeslot.
Given the contestants didn’t win much money from the show, Nine could probably just pay them out to avoid its own Bingo-style scandal.
Nine will fill the spot with the doco series, David Attenborough’s Life in Cold Blood, probably not a bad alternative to the genres already stitched up by Seven and TEN in the 7:30pm Monday slot.
Popularity: 5%
Source: David Dale, Sun Herald Blogs
There are four sexes in Australia: men, women, old folks and The Rich.
If you want to be perfectly precise about it, you could divide the
first two sexes into two sub-sexes: young men and women and middle-aged
men and women. Then you’d have an impression of how the viewers are
viewed by the programmers and advertisers who decide the content of
Australia’s favourite medium.
The four-or-six-sex-theory of Australian tastes explains why certain
TV shows that appear to be flops are kept on by the TV stations. The
various social segments consume entertainment very differently, which
means there is no longer such a thing as a mass market. Successful
programmers know how to play the niches. A program need only appeal to
one of the sexes to justify a spot in the schedule. You may not like
it, but as long as 700,000 members of one of the other sexes tune in
and turn on once a week, it’s a hit.
Popularity: 1%
In surprising news, Seven has announced there will be a second series of Glenn Robbins’ chat show, Out of the Question. The program premiered to strong national ratings figures but has since dropped to below 800,000 in its crucial 8.30pm Thursday timeslot.
A Seven source told the Herald Sun the show’s format would be “tightened” before it returned.
The show, despite low ratings, performs well for the network in the key 16-39 demographic, which The Australian last week reported was the reason it remained on air.
Thursday nights have been an unusual programming challenge for Seven/Prime so far this year with Out of the Question, The Famly Guy, Lost and American Dad proving to be a strange line-up. Lost has suffered smaller ratings coming off the back of the weaker lead-in shows.
Popularity: 1%
Channel Nine/NBN has canned the local comedy show Monster House after two episodes. On its second outing it dropped 100,000 viewers to reach just 632,000. It has proven a weak lead-in to the expensive action drama Terminator: The Sarah Connor Chronicles. Monster House will be replaced by 20 to 1 with Bert Newton. This is bad news for the network that were hoping this line-up would help in attracting a younger audience.
Popularity: 1%
Source: John Davidson, Adnews
Despite being hit by ban in Victoria and ambush marketing from other networks, Nine’s new flagship program Underbelly made a strong debut last night (13 February).
In the four major markets minus Melbourne, Underbelly, based on Melbourne’s gangland war, recorded an average audience of 1.325 million viewers across the two-hour, 8.30pm to 10.30pm timeslot.
Popularity: 1%
By Ray Martin, The Australian
YOU’VE gotta love your mates in the media. Don’t let the truth get in the way of a good headline, such as "Martin storms out".
If
you can’t get a proper quote, go for those reliable "unnamed sources".
If there’s no photo for the front page, drag a 20-year-old snapshot out
of the Fairfax picture archives. (When I had legs.)
You gotta laugh. So, in my movement at the station, let’s separate fact from fiction.
Popularity: 1%
Source: Lara Sinclair, The Australian
The
US network is understood to have spent up to $3 million to fund the
online drama and global viral advertising campaign called Find 815,
which stars Australian actors Rodger Corser, who appears in Nine’s
gangland drama Underbelly, and Aden Young.
Popularity: 1%
Source: Milanda Rout, The Australian
THE
premiere of gangland drama Underbelly in Victoria tomorrow night hangs
in the balance, with a Supreme Court judge to decide whether the series
goes to air just 36 hours before its scheduled screening.
Popularity: 1%
The summer silly season grinds to a halt this weekend as the formal TV ratings system kicks back into gear for 2008. And what an intriguing year it promises to be in the Hunter ratings race, with plenty of anticipation and uncertainty.
2007 ended with NBN winning every ratings week, but looking nervously over their shoulders as Prime came within a whisker of taking their first ever non-Olympics winning weeks. While NBN claimed the mantle of ratings winners, it seemed Prime were a lot happier, having stitched up the 25-54 audience against NBN’s aging viewers. SC Ten finished the year a little stronger and performed well in their target audience of 16-39 years. It set up an eagerly awaited battle for 2008.
Popularity: 1%
Source: Michael Idato, Sydney Morning Herald
After three decades, veteran journalist Ray Martin has quit the
Nine Network.
Martin confirmed his departure this afternoon, but insisted the
split with his employer of 30 years was "the most amicable".
He said there was "no shouting, no trouble. [Nine CEO] David
Gyngell is a very good friend of mine, and we were very
amicable."
Popularity: 1%
Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:
1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.
4. URBAN INSIDER - online magazine.
Media Hunter is a forum for exploring modern media, marketing and start-ups and how and these rapidly evolving areas affect the media, marketers and consumers.
Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, at various events around Australia. He was a speaker / panelist at the 2009 and 2010 Australasian Media and Broadcasting Congress and has addressed conferences for some of Australia's leading organisations on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.
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