Take the time to check out this sensational presentation from Marta Kagan which is currently getting tons of play around the world.
then….get on board.
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I headed down to Sydney yesterday for the Future of Media Summit 2008 hosted by Ross Dawson and his Future Exploration Network. Firstly, congratulations to Ross and his hard-working team for putting on such a professional and informative event. It went off without a a hitch and everyone was extremely accommodating.
Officially the #FOM08 event was held in two parts: the conference session with live simulcast between Sydney and Silicon Valley, and the "Unconference" sessions allowing for debate and open forum conversation on various topics.
However, like last month’s PubCamp events in Sydney and Melbourne, there was a third aspect to the event that only half the attendees were aware of – the Twitter back channel and live commentary being conducted by many of the audience. For me, this was at least as informative and stimulating as the conference itself.
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Source: Simon Canning, The Australian
WEBSITES
and advertisers targeting the parent market are embracing the latest
online trend of social networking to further expand their reach.
Last
week, one of the leading sites, Kidspot.com.au, had a soft launch of
extensions to its site that aim to turn it into a social networking
forum for mothers.
Children’s product giant Huggies has also invested heavily in its
own social networking and information portal, the Huggies Club.
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Here is Stephen Collins’ presentation at PubCamp in Sydney. Stephen was easily one of the best presenters on the day. Apologies for the shaky camera work at start…it improves.
PubCamp 2008 – Stephen Collins from Acidlabs social media presentation from Sticky Advertising on Vimeo.
Copyright Stephen Collins CC BY-NC-SA 3.0
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Here are a few vox pop pieces we did at PubCamp 08 in Sydney
PubCamp – The Web 2.0 Media Day from Sticky Advertising on Vimeo.
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Yesterday Gordon Whitehead and I trekked to Sydney to attend PubCamp 08 – The Web 2.0 Media Day. We took video and mic in hand to capture some of the presentations and random comments at what was a fascinating event.
So far our workload has prevented us from getting to the video but we will be posting soon…stayed tuned.
Meanwhile, in the spirit of Web 2.0 style collaboration and information sharing, please take the time to read the thoughts of one attendee, aka Stubborn Mule…..
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Web 2.0 and social media is all about links. Linking people. Linking information. Linking ideas.
I recently updated my URL to mediahunter.com.au from my original typepad address. This could cause havoc with my various rankings but in the long term will be a better address for this site.
If you currently have Media Hunter linked from your site I greatly would appreciate if you could update the URL. If you haven’t linked Media Hunter then I would equally appreciate the new "link-love".
Thanks in advance.
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A few weeks ago The Marketer and I 
posted about an interesting job advertisement
that was doing the
rounds. It probably wasn’t
hard for many readers to work out that it was for my Newcastle advertising agency, Sticky.
The campaign to attract a new web designer is a great example of the direction we are taking Sticky. Employ totally different thinking to traditional advertising challenges.
And didn’t it work a treat?!
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Amazing. Thought provoking. Insightful. Paul Isakson might be onto something here. Discuss:
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New social media trends are numerous. Some shine brightly and have a lasting effect on the new media landscape, while others burn out quickly.
My compatriot Gordon Whitehead over at The Marketer has just posted a wonderful insight into this phenomenon and the stages they go through titled The Social Media Adoption Process. Its good reading.
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Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:
1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.
4. URBAN INSIDER - online magazine.
Media Hunter is a forum for exploring modern media, marketing and start-ups and how and these rapidly evolving areas affect the media, marketers and consumers.
Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, at various events around Australia. He was a speaker / panelist at the 2009 and 2010 Australasian Media and Broadcasting Congress and has addressed conferences for some of Australia's leading organisations on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.
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