Last week Aston Kutcher helped boost his Twitter follower count with 1133 billboards around the US. While most of us will never be able to garner that sort of promotional support, one enterprising Australian company has cropped up with a novel promotional idea.

Sticky Twits is the brainchild of Sydney-based Doug Garske. He says

Sticky Twits was born out of a few Twitter nuts who wanted to post their Twitter URL offline as well as online. So a designer, a signage guy (with a really cool hi res digital printer) and a marketing guru made some stickers with their Twitter URLs and stuck them on their cars, computers, office windows, wives, children, and thought, why keep all this sticker fun to ourselves.

My mail today contained a package from Sticky Twits with sheets of MediaHunter Twitter stickers (try saying that three times quickly).

Sticky Twits - mediahunter

So, why not support a local entrepreneur and wear your Twitter handle proudly. Stick one on your car, stick one on your laptop, stick one on a billboard (maybe not).

Popularity: 1%

The Twitterverse, and mainstream media, have been in a frenzy this week with the Ashton Kutcher / CNN race to one million followers. It culminated with one of the biggest names in showbiz, Oprah Winfrey, publicly joining Twitter and making her first Tweet on Friday’s program.

While the general public became enthralled by the whole proceedings, the original Twitter community debated the virtues of celebrity Tweeters and the false victory of huge follower numbers.

Now, as the dust settles, the conspiracy theories are beginning to emerge.

Read the rest of this entry »

Popularity: 1%

In the spirit of Sydney’s now famous Friday morning Single Origin tweet-ups, a group of intrepid social media fans have begun a similar weekly gathering here in Newcastle. Its called Newcastle Coffee Morning and has been on for the last month. I made my first appearance this morning and took along the new FLIP video camera to help introduce you to the rest of the crew.

Newcastle Coffee Morning from Sticky Advertising on Vimeo.

Come join in the fun every Friday at Baristaba Cafe at The Boardwalk, Honeysuckle.

Popularity: 1%

I am currently in the middle of a month long trip around North America. Its a mix of work and play and it has cost a lot less than you would expect. Why? Because I have used a few clever strategies and a whole lot of web services and technology so that I can work and play and save money.

This post sets out how its possible to work and play overseas for a month or more without neglecting your business or spending too much.

Read the rest of this entry »

Popularity: 1%

South by South West (SXSW) is the most significant event of the US digital and interactive conference circuit. It attracts A-List bloggers, the biggest and best tech companies, ambitious start-ups and thousands and thousands of the brightest minds in the online community to Austin, Texas for an amazing week of information, presentations and evening events.

SXSW is an extremely stimulating and almost overwhelming experience. Thousands of people constantly move around the Austin Convention Centre heading to the various panels and presentations. Multiple events are held simultaneously, making it hard to choose which to attend. Many attendees attempt to check out more than one session in an hour, while others follow one event on Twitter whilst attending another.

For many, the greatest value of SXSW is meeting and talking with others they have only previously known online, or holding impromptu doorway meet-ups with so many keen minds.

Read the rest of this entry »

Popularity: 1%

Later this week I will be in Austin, Texas for the South by South West Interactive Festival. SXSW is world-famous for its great presentations and even greater social events. Already my dance-card is looking very full between the daytime sessions and night time socialising.

Here are some of the people I am lined up to see and meet:

Alex Bogusky from Crispin Porter + Bogusky

Mack Collier publisher of The Viral Garden

Beth Harte from Harte Marketing and Communications

Gary Vaynerchuk of Wine Library TV

Gina Trapani from Lifehacker

Tony Hsieh, CEO of  Zappos.com

Merlin Mann creator of 43 Folders

CC Chapman from The Advance Guard

Loic Le Meur, Founder/CEO, Seesmic

Robert Scoble (announcing his new direction)

Dave Armano from Critical Mass

Marina Cilona from Pure Profile

There are many others I hope to run into in Austin, so it looks to be a very interesting trip. I’ll post news and views as they happen.

Popularity: 1%

Newcastle, Australia

The Herald, Newcastle’s main newspaper, has finally acknowledged the existence of Twitter. Today’s Herald has one story dedicated to Twitter and another mentioning it.

Sarcasm aside, this is actually relatively significant. Newcastle is often used as a test-market in Australia as it is seen to be an excellent microcosm of Australian society. They say that if products can sell here, they can sell anywhere in Australia.

Newcastle is also a pretty conservative town, slow to adopt new technology and innovations. If Australia is 3 years behind the US (as is often claimed) then Newcastle is usually 6 to 12 months behind Sydney. That’s not a criticsm, just a reality.

So when the local paper in Newcastle starts talking about Twitter as the “new must-have communications method” then you know Twitter is starting to make an impact in Australia.

Read the rest of this entry »

Popularity: 1%

From humble beginnings only three years ago the short messaging, social networking service known as Twitter has exploded onto the Internet to become one of the hottest online applications. Originally the love child of tech geeks, it initially took off at South By South West Interactive Festival, Twitter may have just gone mainstream judging by the amount of traditional media coverage it has recently attracted.

The New Year has seen a myriad of Twitter stories in the mainstream media and an explosion of users.

Read the rest of this entry »

Popularity: 1%

British blogger Neil Perkin has done it again. He has created a presentation (with the help of many of the world’s best marketing thinkers) that goes to the core of the social media ethos. A Presentation About Community, by the Community is essential viewing for brands and marketers trying to make sense of the new digital world order. For more great thinking and presentations, please take the time to visit Neil’s blog Only Dead Fish.

Popularity: 1%

I receive on average 4 to 5 job applications per week, every week of the year.

• 90% come via email.

• About 70% are actually addressed to me (rather than Dear Sir/Madam).

• Over 90% seem to be carbon copies of the same resume format, with the same information / qualifications.

• 99.5% get placed in an email file for future reference.

Funny thing is, despite having a growing agency and hiring numerous staff over the last few years…only one of these people has even gotten an interview.

Why?

Two reasons I can think of….

Read the rest of this entry »

Popularity: 16%