Ever wondered why your Twitter follower count goes up and down? Want to get a feel for what works and what annoys people on Twitter?
Thanks to Douglas for sharing it.
Last year I met a Belgian guy who made me insanely jealous. He was traveling the world indefinitely using social media to connect, find places, set his itinerary and generally have a great time.
Along the way he was tackling crazy challenges suggested by the online community he has fostered. Right now he is riding alone on a tandem bike from Kuala Lumpur all the way to Hong Kong. He’s trying to do the ride of more than 5000 km in 3 months.
Turns out Bjorn is a really nice guy, which probably explains why his adventure is still progressing smoothly after a few years of non-stop country hopping.
Beyond having a great time and making us office workers jealous, Bjorn is also trying to make a difference to the communities he visits along the way by helping small local charities in each area.
And that’s where you can help. I have chipped in to sponsor a few kilometers of Bjorn’s travels knowing he will help small charities along the way….and I encourage you to do the same. It doesn’t take much to make a difference in some of these communities so help Bjorn help other and then follow his adventures from the comfort of your laptop.
Here is Bjorn’s full story….
I joined Twitter 4 years ago today. At first it was mainly to help co-promote the launch of the Age of Conversation. Like many business owners I was skeptical about this new messaging system and didn’t use it much to begin with.
I remember going to a PubCamp in Sydney hosted by Jed White (who later became a good friend) and being somewhat bemused by a team of people from Happener led by Markus Hafner (who later became a friend) all furiously tweeting from their laptops while speakers did their presentations. It all seemed a bit silly.
But inevitably I began using Twitter more and more. I remember Gavin Heaton (who has become a good friend) telling Gordon and me that it won’t be until you have at least 50 followers and are following at least that many that we’ll see the value in Twitter.
When it comes to social media in Australia there are plenty who talk the talk but only a handful who really know their stuff.
Gavin Heaton is one of the few who have respected experience and knowledge in this field. His long-running and very popular blog Servant of Chaos, his collaborative Age of Conversation books and his mentoring of numerous social marketers is testimony to Gavin’s standing in the online community.
Gavin has just released The Outloook for Australian Social Business 2012 as an e-book. It contains a tons of excellent information that every modern marketer should know.
I highly recommend visiting the website and downloading the report.
Social media is quickly becoming extremely important when it comes to the success or failure of a business. Even so, the field is still very new, and a comprehensive understanding of how best to take advantage of social media has not yet been conclusively demonstrated.
It is already quite clear that ideas which spread rapidly through the social media can be used in order to promote a business or a particular organization. At the same time, it is not as easy to identify which ideas will spread rapidly through a group, and to what extent it is possible to facilitate this process. Nevertheless, it is certainly worth asking these questions.
One question that certainly bears asking is the question of how gender relates to the social media. Are women more productive with social media than men are?
A straightforward, cut and dry answer to this question is probably impossible. Nevertheless, there is certainly some evidence to suggest that this might be the case. More than half of adult women participate in the social media on a regular basis. A study conducted by RescueTime found that women spend about 6.43% of their time on social networks, while men spend about 3.96%. This would tend to indicate that women would, if nothing else, have more experience with the social networking interface.
Additionally, while men tend to outnumber women in some of the more obscure social media sites, and are tied with YouTube, they outnumber men on Facebook, Twitter and MySpace. The fact that women tend to frequent the more commonly used social networking sites while men tend to use the more obscure ones might say something about how men and women interact. Men might be more likely to specialize and obsess over specific fields of interest, where women are more interested in general human discussion.
Young women can be expected to be especially fluent in the “language” of social media. Seventy-three percent of women in the “millennial” generation (currently aged 18 to 26), frequent social media at least twice a week. Only 62% of women in “Generation X” can say the same. Only 46% of baby boomers and 30% of the elderly visit social media over twice a week.
The top three topics that women use social media for are entertainment, food, and health and wellness. The vast majority of them use it to stay in touch with friends and family (75%). More than half also use it for fun or to get in touch with people sharing similar interests. What all of this says about productivity is hard to identify.
Businesses hoping to spread awareness about a product related to entertainment, health, or food would probably do better working with more women than men. It might be fair to say that while men may be more likely to be able to identify the best website host, email hosting provider, or even by easily signing up for free Facebook ad placements like different social media marketing tools on the web, women are far more likely to understand how to spread the news.
The evidence seems to suggest that women are generally more skilled at contacting people, communicating with them, and spreading messages than men. It should go without saying, of course, that the skills any given individual has should be evaluated on a person by person basis, rather than on the basis of the performance of the group.
What do you think?
Every time you go online you are entering a war zone. It might not feel like it, but there is an almighty battle taking place between two superpowers and you are caught in the crossfire.
Welcome to the war for web supremacy. The super powers, if you haven’t already guessed, are the search behemoth Google and social heavyweight champion Facebook. The prize is you and your data.
Sure, there are other combatants in this war; Twitter, Apple, Bing, LinkedIn…even Yahoo!, but they are merely involved in skirmishes and are open to being co-opted into alliances with the main players. Amazon currently appears to be Switzerland (more about them another time).
The nature of systems like the web is that monopolies emerge. We have a dominant search engine in Google, a dominant online encyclopedia in Wikipedia, a dominant retailer in Amazon, a dominant auction site in eBay, and now we have a dominant social network in Facebook. That’s normal and has been happening in business for centuries.
But what happens when two different monopolies decide to battle for a middle ground? That’s where it gets interesting, and that whats happening now. Facebook and Google share common goals but differing philosophies.
Ok, I’ll admit it….I’m a little bit addicted to social networks. Using Twitter, Facebook, LinkedIn and Google+ is an important part of my work, but it probably fair to say that over the course of a day I am exceeding what is needed to effectively get the job done. When you add the many different blogs and websites I check daily for great content and industry news, I am beginning to consume an amazing amount of media.
And then it becomes a default habit, something that can easily fill the day and lead you down endless clickable rabbit holes.
I’m sure I’m not alone. These days we’re consuming more media than anytime in history. Its accessible 24/7 and sometimes it seems that we are too. The lines between work and play have become so blurred that we tend to suffer an inevitable burnout.
This year I am totally rethinking how I consume media with the aim to improve my productivity and put some more space between work and play. The approach I am adopting is based on dedicated devices and apps for different functions:
US market research firm AYTM have just published an excellent infographic, Branding and how it works in the social media age, which has some handy statistics for modern marketers.
I have paraphrased a few of the best stats here or you can look through the entire infographic by clicking on “read rest of this entry”.
1. 85% of internet users have Facebook accounts; 49% are on Twitter
2. 74% of internet users use Facebook daily; 35% use Twitter daily
The rise of the web has led to a fundamental change in the way we research, share information and shop. Search engine optimisation, blogging and social media have combined to create a new form of marketing around attracting potential customers rather than interrupting them. It’s called inbound marketing.
This excellent infographic from Voltier Digital – Inbound Marketing Rising, the dawn of marketing you won’t hate – demonstrates the differences between Inbound Marketing and the traditional Outbound Marketing. In light of recent studies revealing that Australasian marketers are lagging in tech and social media expertise these are some statistics that need to be shared:
1. 200 million Americans have registered their phone numbers on the FTC’s “Do Not Call” list. Tweet this stat
2. 91% of email users have unsubscribed from a company email they previously opted into. Tweet this stat
3. 84% of 25-34-year-olds have left a favorite website because of intrusive or irrelevant advertising. Tweet this stat
4. 86% of people skip television ads. Tweet this stat
5. 44% of direct mail is never opened. Tweet this stat
A new global study of Chief Marketing Officers by IBM has revealed that Australian and New Zealand marketers are lagging behind their international counterparts when it comes to technology savviness and social media expertise.
From Stretched to Strengthened – Insights from the Global Chief Marketing Officer Study, was presented to a round-table of marketers yesterday in Sydney and some of the findings were concerning in this age of global competition.
The major insight appears to be that Australian and New Zealand marketers still rely heavily on traditional forms of promotion and research and are yet to embrace the more modern techniques of their global counterparts.
Especially concerning was the belief that Aussie and Kiwi CMOs rated technology savviness, social media expertise and finance skills as low priority capabilities crucial to their success in the next 3 to 5 years. in fact, IBM revealed that our ranking of 12% for social media expertise was HALF that of the global average.
This is despite CMOs acknowledging that ROI will become the primary measure of success.