During February 2010, more than 9,200 participants joined ‘FebuSave’, a month-long national savings campaign created by ANZ to encourage Australian women to develop a regular savings habit. It was part of an innovative social media campaign that delivered some impressive results.

SOCIAL MEDIA CASE STUDY
Client: ANZ Customer Segmentation
Campaign: FebuSave
Time Period: Mid December 2009 – Mid March 2010

ANZ launched a new nationwide campaign to encourage women to develop a regular savings habit following research that found 53% of women do not save money on a regular basis.

Research commissioned by ANZ into the savings habits of women found:
• One in five women surveyed said they typically spend all their pay packet or regularly dip into their savings for basic living expenses.
• More than half (58%) have less than $5,000 in savings and 33% less than $1,000.
• 51% of women would last less than three months on their current savings if they lost their job and still had to pay their usual bills.

In an effort to raise awareness of these issues in the community and encourage Australian women to set financial goals and take action towards achieving them, ANZ created ‘FebuSave’ – a month-long savings initiative that ran from 1st to 28th February 2010.

At the end of the month, FebuSave participants reported back on how they performed against their savings goal, with three ‘FebuSave’ participants being rewarded with $5,000 in an ANZ savings account of their choice.

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Coming soon, Age of Conversation 3

The latest edition of the exciting collaborative Age of Conversation marketing book series is about to go on sale with the release of “Age of Conversation 3: Its time to get busy” now at the publishers.

Drew McLellan and Gavin Heaton have had the monumental task of compiling and editing the contributions of around 170 authors from around the world and now the book is close to release.

Very soon you will be able to purchase it directly from Amazon or a number of other online book stores. The new cover was designed by Chris Wilson. And the new website was created by the hard working team at Sticky.

There are some extremely talented marketers contributing this book so I can’t wait to read it myself. Stay tuned for more announcements soon, but in the meantime you can meet the authors:

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Media Hunter is now an iPhone app

We’ve been experimenting with iPhone apps a bit lately here at Sticky. Last week we launched GetSticky as an iPhone app and now the Media Hunter version is live too. Its all thanks to the guys at MotherApp.

Once again, its not earth-shatteringly amazing, its just another way to follow this blog and a fun experiment for us in the emerging world of apps. We do this so we can explore how they might be able to work for our clients in the future. And with the imminent release of the iSlate / iTablet we think the apps market is going to explode.

If you’d like to you can download the app here: http://itunes.apple.com/hk/app/media-hunter/id351983688?mt=8

All reviews and downloads will be greatly appreciated.

Enjoy.

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The Get Sticky iPhone app

Here’s a fun little project we’ve been doing at Sticky. We’ve just launched the Get Sticky iPhone app with a little help from the guys at MotherApp.

Its basically the Get Sticky blogsite for your iPhone. Nothing life-changing but we’re proud of it all the same. It allows you to stay up to date with all the latest Inbound Marketing news and tips plus our weekly industry website ratings…all from your iPhone.

You can download it here for FREE.

Like I said, its probably not going to change your life, but we’d really appreciate your support to help our little app get some traction in the crowded apps marketplace. Please download it to your phone (or computer thru iTunes) and give us a nice review, then tell your friends.

Thanks in advance for your support.

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Pepsi Hit Refresh

Press Release

In January 2010 Pepsi takes to the streets with one of the heaviest weight outdoor campaigns in Australia’s history: Hit Refresh.

Hit Refresh introduces the evolution of the renowned Pepsi globe logo with a massive outdoor campaign hosted by newly announced MTV VJ Erin McNaught and stable mate Darren McMullen.

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Every Friday morning since March 2009 an intrepid crew of social media types have gathered at local cafes to chat and meet in real life (IRL). As social networks such as Twitter have grown, so have the number of people who have been dropping in for a coffee and a chat. This has recently included Anthony Scully of 1233ABC radio who interviewed several of us at a recent coffee morning.

You can listen to the interviews with  @billfredtom @hyperbrendan @jentally @mediahunter @ofdphoto @the_git here on the ABC website

Meanwhile, Newcastle Coffee mornings are being held each Friday from 745am to 9am at Sprocket Cafe, cnr Hunter & Watt Sts Newcastle (except over Xmas break). Follow the #newcastlecoffee hashtag on Twitter to keep up to date.

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I try to update this as regularly as possible, but when there’s so much good stuff being published online its difficult to keep up. Anyway here are some top posts I have noticed recently (notice how the big guns keep pumping out great content):

5 reasons to use the new Twitter lists feature by John Jantsch

Making content pay by the ever-reliable Neil Perkin

Six social media trends for 2010 by David Armano

Where measurement falls short by Amber Naslund

For the future of the media industry, look in the app store by Edo Segal

The rapid evolution of search by Brian Solis

Enjoy.

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Last night Gordon and I attended the October event of Social Media Club Sydney. It coincides with the release of our Sticky TV interview with Tiphereth Gloria about the formation and growth of Social Media Club Sydney (check it out).

Once again, the event was informative and well run. But what really stands out for me each time I attend a social media event such as this is the real life interaction and conversations between so many switched-on people.  I learn more from a few spontaneous discussions at these events than I ever will from a book or lecture.

Last night was no exception. Here are some of the fascinating people I chatted with (Twitter handles only):

@Emveem @Cancer_Research @acatinatree @NatFace @Eventmechanics @servantofchaos @bozisthebuzz @andrew303 @katetribe @zebrabites @planart

There were many more, so thanks to everyone for another excellent night.

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Source: adnews

The amount of time spent on social media sites has nearly doubled from around 800,000 hours per month in August 2008 to 1.6 million hours per month in June 2009.

Online measurement company Nielsen has found time spent on social media sites was just behind entertainment, which had just over 1.6 million hours per month.

The number of Australians accessing social media sites has continued to grow in the past year, with Facebook’s unique audience surpassing eight million for the first time in August 2009.

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Today I experienced first hand an example of how pervasive social media has become.

Australian Prime Minister Kevin Rudd is a master media manipulator. He has played his cards remarkably well across all media since ascending to the Labor leadership. He also jumped on the social media bandwagon fairly early and has dabbled ever since.

This morning, our workaholic PM obviously had a bit of rare spare time on his hands and was considering hitting the local cinemaplex to catch a flick. But first he had to let us know via Twitter and ask our opinion of his likely entertainment:

@KevinRuddPM: Thinking of going to the movies with T to see Julie and Julia with Meryl Streep. Any thoughts out there? KRudd

I happened to be online when our No.1 tweep said this and naturally I felt compelled to comment:

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