Media Hunter is now an iPhone app

We’ve been experimenting with iPhone apps a bit lately here at Sticky. Last week we launched GetSticky as an iPhone app and now the Media Hunter version is live too. Its all thanks to the guys at MotherApp.

Once again, its not earth-shatteringly amazing, its just another way to follow this blog and a fun experiment for us in the emerging world of apps. We do this so we can explore how they might be able to work for our clients in the future. And with the imminent release of the iSlate / iTablet we think the apps market is going to explode.

If you’d like to you can download the app here: http://itunes.apple.com/hk/app/media-hunter/id351983688?mt=8

All reviews and downloads will be greatly appreciated.

Enjoy.

The Get Sticky iPhone app

Here’s a fun little project we’ve been doing at Sticky. We’ve just launched the Get Sticky iPhone app with a little help from the guys at MotherApp.

Its basically the Get Sticky blogsite for your iPhone. Nothing life-changing but we’re proud of it all the same. It allows you to stay up to date with all the latest Inbound Marketing news and tips plus our weekly industry website ratings…all from your iPhone.

You can download it here for FREE.

Like I said, its probably not going to change your life, but we’d really appreciate your support to help our little app get some traction in the crowded apps marketplace. Please download it to your phone (or computer thru iTunes) and give us a nice review, then tell your friends.

Thanks in advance for your support.

Pepsi Hit Refresh

Press Release

In January 2010 Pepsi takes to the streets with one of the heaviest weight outdoor campaigns in Australia’s history: Hit Refresh.

Hit Refresh introduces the evolution of the renowned Pepsi globe logo with a massive outdoor campaign hosted by newly announced MTV VJ Erin McNaught and stable mate Darren McMullen.

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Every Friday morning since March 2009 an intrepid crew of social media types have gathered at local cafes to chat and meet in real life (IRL). As social networks such as Twitter have grown, so have the number of people who have been dropping in for a coffee and a chat. This has recently included Anthony Scully of 1233ABC radio who interviewed several of us at a recent coffee morning.

You can listen to the interviews with  @billfredtom @hyperbrendan @jentally @mediahunter @ofdphoto @the_git here on the ABC website

Meanwhile, Newcastle Coffee mornings are being held each Friday from 745am to 9am at Sprocket Cafe, cnr Hunter & Watt Sts Newcastle (except over Xmas break). Follow the #newcastlecoffee hashtag on Twitter to keep up to date.

I try to update this as regularly as possible, but when there’s so much good stuff being published online its difficult to keep up. Anyway here are some top posts I have noticed recently (notice how the big guns keep pumping out great content):

5 reasons to use the new Twitter lists feature by John Jantsch

Making content pay by the ever-reliable Neil Perkin

Six social media trends for 2010 by David Armano

Where measurement falls short by Amber Naslund

For the future of the media industry, look in the app store by Edo Segal

The rapid evolution of search by Brian Solis

Enjoy.

Last night Gordon and I attended the October event of Social Media Club Sydney. It coincides with the release of our Sticky TV interview with Tiphereth Gloria about the formation and growth of Social Media Club Sydney (check it out).

Once again, the event was informative and well run. But what really stands out for me each time I attend a social media event such as this is the real life interaction and conversations between so many switched-on people.  I learn more from a few spontaneous discussions at these events than I ever will from a book or lecture.

Last night was no exception. Here are some of the fascinating people I chatted with (Twitter handles only):

@Emveem @Cancer_Research @acatinatree @NatFace @Eventmechanics @servantofchaos @bozisthebuzz @andrew303 @katetribe @zebrabites @planart

There were many more, so thanks to everyone for another excellent night.

Source: adnews

The amount of time spent on social media sites has nearly doubled from around 800,000 hours per month in August 2008 to 1.6 million hours per month in June 2009.

Online measurement company Nielsen has found time spent on social media sites was just behind entertainment, which had just over 1.6 million hours per month.

The number of Australians accessing social media sites has continued to grow in the past year, with Facebook’s unique audience surpassing eight million for the first time in August 2009.

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Today I experienced first hand an example of how pervasive social media has become.

Australian Prime Minister Kevin Rudd is a master media manipulator. He has played his cards remarkably well across all media since ascending to the Labor leadership. He also jumped on the social media bandwagon fairly early and has dabbled ever since.

This morning, our workaholic PM obviously had a bit of rare spare time on his hands and was considering hitting the local cinemaplex to catch a flick. But first he had to let us know via Twitter and ask our opinion of his likely entertainment:

@KevinRuddPM: Thinking of going to the movies with T to see Julie and Julia with Meryl Streep. Any thoughts out there? KRudd

I happened to be online when our No.1 tweep said this and naturally I felt compelled to comment:

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So its a year since the big crash of 2008. For many businesses its been a year of pain, staff cut-backs, revised budgets and knife-edge survival.

Last year, as it became apparent that the economy was about to go down the toilet, I opined that we were experiencing a turning point in media and marketing history. Old media models were under threat, new media was on the rise. Media consumption habits were changing rapidly and savvy marketers were aware of this. I suggested that the looming economic crisis would only hasten these changes.

Now, as the world lurches out of the worst of the downturn it appears significant change has taken place and the ones who are struggling to cope are those sticking to their old methods.

Many businesses have already charted a new course in the new economy, but for those just beginning to think about their marketing plans here are 7 new marketing rules for the recovery economy:

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I don’t know how I missed this.

This morning I was searching through the comments and backlinks on our company sites when I noticed some backlinks from something called Topsy. I copied the address into my browser and low-and-behold I discovered one of the most exciting sites to hit the web in, well….a while.

Topsy is a search engine for tweets. It recognises what savvy social networkers have known for a while now – that ReTweets are the new currency of the web.

Type a term into Topsy’s simple interface and you’ll see the most popular tweets on that subject. Here’s how Michael Arrington of Techcrunch described Topsy back in late May:

The 30 million or so Twitter users are an army of little content-finding machines. Topsy says those users are sending tens of thousands of unique links per day to interesting things around the Internet.

Some of those users have more influence than others. And some links are sent by lots of Twitter users, others just sent once. Those links, combined with the information in the Twitter message itself, is what Topsy uses as the basis of its search engine.

And the results are…amazing.

I agree.

Topsy is all about context. You can find what is hot online in seconds. The fact that Topsy also rates users by Influence helps verify results. Its a very impressive approach.

Topsy can be very handy for marketers and businesses trying to get their information into the social mediasphere. It allows you to see who has been ReTweeting you, who is talking about you and the amount of influence they have. It can help for both promotion and reputation management.

As someone who spends a LOT of time on Twitter, I suggest that Topsy is a breakthrough site.