South Australian Liberal Senator has taken a note out of the Miley Cyrus (insert any other publicity whore here) book of self promotion and the interwebs have rewarded him in spades.
Let us compare….
Miley Cyrus, according to most judges of musical taste, is a fairly talentless girl who has cashed in big time on none-too-subtle gimmicks to take her fame to another level.
Miley gets on stage at some globally televised music awards and “twerks” her arse all over another fairly talentless performer (yes you Robin Thicke) and creates outrage and news around the world.
Oh…and she had a new album coming out next week. A bit of outrage and controversy certainly helps album sales.
Miley had another trick up what turned out to be her non-existent sleeve when she released a video for the album’s lead single. Licking hammers and riding naked on a wrecking ball.
More outrage. More publicity. The interwebs go bananas. Miley sells more records than her talent deserves.
Miley Cyrus doesn’t care that most of us think she’s a talentless tramp using cheap tricks for publicity. Her audience is teenage girls who want to feel rebellious. They love that their parents are outraged.
Then there’s Cory Bernadi.
Cory is best known for his extreme right wing views and 19th Century values. His political career appears to be limited to saying things that even his own (conservative) party don’t agree with. They make him sit on the back benches. Even conservative PM Tony Abbott won’t give him an important role.
Cory does a few interviews in which he describes abortion as a “death industry” and equates “non-traditional families” with “criminality among boys and promiscuity among girls”. He also has an “obsession” with gay people and bestiality.
(Understandably) outrage erupts and the interwebs go nuts. Cory trends on Twitter for several days and the media spread the word.
Oh….and Cory has a new book out. Nothing like a bit of outrage and controversy to shift units.
Once again the interwebs helped out by flooding the book’s Amazon reviews with hilarious comments and the media duly reported it.
I’m not sure how the book sales are going but there is no doubt that Cory has achieved more publicity and column inches than his talent and position deserves.
Cory Bernardi doesn’t care that most of us think he is an irrelevant twat pedaling intolerance and 19th Century attitudes. His audience is ultra-conservative nutters who think the Tea Party in the USA is a good idea. They love that open-minded people are outraged.
The thing is, Miley and Cory are trolls.
Trolls need attention to stay “relevant” because their talent is not enough to do the job. The internet is the perfect platform for trolls because its fast, fluid and viral. Social networks are the perfect echo chamber for trolls to suddenly seem bigger than they actually are.
DON’T FEED THE TROLLS!!!! Without you they are irrelevant.
As the year winds down it is time to start thinking about 2014 and what it might bring in the shape of marketing trends and developments. The team at Responsys decided to tap some of the smartest minds in the industry to get a feel for what digital marketing will look like in the year ahead.
In this SlideShare deck, you’ll find insights from David Edelman, Partner, Marketing & Sales Practice at McKinsey; Charlene Li, Partner and Founder at Altimeter Group; Greg Stuart, CEO of the Mobile Marketing Association; Ann Handley, Chief Content Officer at MarketingProfs and many more.
Interestingly, you’ll find that everyone is reasonably well aligned about where marketing is headed: in order to succeed, marketers must provide individual experiences for their customers. And to do this well and at scale, marketers must orchestrate their communications based on customer data like preferences, behavior and profile information.
Most of the experts agree that marketing functions can’t continue to operate in silos and a more integrated and holistic approach needs to adopted. This is something my team and I at Sticky have advocated for years.
What are you planning to do in 2014 to make the most of your digital marketing opportunities?
In years gone by marketing was fairly simple; just interrupt a large audience with advertising. If it was creative and resulted in extra buzz it was a bonus. If was just your typical hard sell and got enough attention it could increase sales.
But then the digital age arrived, and with it came a tidal wave of entertainment and communication options. Suddenly that large audience was fragmented, niched and massively distracted. Suddenly that large audience had options and could bypass your advertising.
Suddenly your potential customer was being exposed to more marketing messages on more media that at any time in history. Welcome to the age of the distracted consumer.
A new infographic from Responsys shows just how distracted today’s consumer is. Today brands need to design campaigns to cut through the noise and capture the attention of their target audience – or risk their messages being missed.
To me, the following statistics demonstrate both the challenge and the opportunity for marketers. Yes, consumers are being inundated with marketing messages, but they are also highly receptive to well crafted messages from brands they have opted to follow or engage with. Its what inbound marketing is built upon.
The question is….what are you doing to cut through the marketing noise?
Whilst these days most businesses appreciate the ubiquity and need for social media, many don’t actually realise where to start or have a plan to make the most of their social networks.
This infographic from BigThunk and Number 8 Communications neatly explains how to start with your end goals in mind, recognizing that you need to establish your goals first when looking to your social media marketing strategy.
I just came across this fascinating post full of stats about social media usage. It was written by Belle Beth Cooper and published on Buffer.
If you’re managing social media for your business, you will be interested to know about some of the most surprising social media statistics this year.
You can read the full post here, but I thought there was too much great info that I needed to share with you. Here are ten that might make you rethink the way you’re approaching social media:
Facebook have made many changes in the last few years. It appears their aim is to bridge the gap between companies and consumers to drive commerce, and, of course, attempt to take online advertising market share from away from Google. To do that, they have been improving their search capabilities, leading to Graph Search.
With more consumers beginning to use Facebook for searches, it’s important that your business is in a position to benefit.
In this infographic, Right On – No Bull Marketing shows you how to optimise your company’s Facebook page for Graph Search. It includes most things you need to get high Graph Search rankings to drive customer traffic to your local business.
Did you know that 72% of B2C marketers have acquired a customer through Facebook? Or that B2B marketers have found LinkedIn 277% more effective than Facebook or Twitter for acquiring new customers?
Did you know that SEO is still almost 3 times more effective than Social Media or Pay Per Click for generating leads? It’s true.
This nice infographic from the team at Wishpond spells it all out.
The use of social media platforms is growing at an exponential rate. In fact, in the past 7 seven years the use of social media has grown 365 percent. With most of us now spending a considerable amount of time online and in social networks, it is inevitable that many companies are focusing their attention on social commerce.
With this in mind the team at Fedeltapos in Australia have compiled this great infographic about the effect of social media on commerce.
And if you’d like to keep up to date with the latest online marketing strategies and tips, please subscribe to my free newsletter –>
In the last few years I have witnessed something remarkable. A broad community of “digital enthusiasts” has gradually banded together realising that the sum is always greater than the parts.
These people were originally only connected online via social networks but then they started meeting at coffee mornings and soon the conversation drifted to “what else can we do”.
Before long there were monthly events where this community could meet, socialise and learn more. More coffee mornings also sprung up allowing even more people to connect in real life.
Naturally, many in this community started doing business with each other and introducing others to the group.
The potential of this community began to be seen and so a taskforce was formed to help harness its collective power. This served to place decision makers and influencers at the same table with the same broad goals for the community.
Others began to take notice. Big initiatives became realistic. Things started to happen.
Which brings us to today.
The community I am referring to is in my home town of Newcastle. What has been for years referred to as “Steel City” or “Coal Town” is now mining nerds. What began as a loose collection of “digital enthusiasts’ now constitutes a serious digital ecosystem.
- A growing collection of small tech start-ups and digital agencies.
- Co-work spaces like StartHouse and others.
- A monthly educational meetup with The Lunaticks.
- A $10 million startup accelerator at Slingshot.
- An industry taskforce at HunterDiGiT with a strong agenda for the region.
- An Open Innovation event connecting major organisations with the local innovation community.
- An ambitious annual industry event, DiG Festival, which aims to attract participants from throughout Australasia.
- A University and TAFE who are increasingly embracing change and engaging with the community.
You really get the feeling that this is just the beginning. There is so much more to come.
And its all the result of a bunch of passionate people working together to focus on the big picture. Its not about the individual or personal reward, instead its for the collective good of the region. It relies heavily on collectively supporting any initiative that will benefit the wider community.
If you live in this region, get on board, get involved and support those who are trying to make a difference.
If you live elsewhere, be reassured that this can also happen in your region. Change isn’t easy but there’s no denying the power of a focused community.
When it comes to selling online, not all social media platforms are created equal.
Have you noticed more ads lately on the social media sites you use? There’s a good reason for that. Companies are trying to dip into the massive pool of social media users; what platforms are they using – and how is that likely to change?
This infographic – Selling Social: How Companies are Connecting with Social Media – explains which platforms companies are using, which they feel are most important, the reasons why they are using social media and what the future holds
Source: Social Media Examiner, “2013 Social Media Marketing Industry Report”