I have been an enthusiastic user of Twitter since joining in March 2008. In almost 7 years I have posted almost 53000 Tweets and grown a considerable “audience” of Followers. I have told many people over the years how Twitter, more than any other medium, helped me grow my agency. We can draw a direct line between a handful of early key clients who contacted me either via Twitter or because Twitter.
I can even trace over $1 million in agency revenue to one Tweet I made back in 2009 (you’ll have to meet me in person to hear the whole story).
Twitter was a natural extension of this blog, which is why my personal Twitter account shares the same name. I would post content to the blog, share it out via Twitter, drive traffic back to the blog and start a conversation. It was great and it worked a treat. I loved it.
While the continued rise of social media is delivering extraordinary benefits to the widest cross section of the community, it also exposes individuals and organisations to enormous risks making the newly published Social Media and the Law an essential reading not just for legal practitioners and academics but also business and corporate managers, HR departments and the broader business community.
For example, the chapter Social Media and Employment Law explores the balance between social media and workplace relations. At worst, employees face dismissal while employers who don’t have a comprehensive strategy on social media in place are at great risk. The reality is that social media blurs the boundaries of what can be considered ‘conduct at work’ and ‘conduct at home’, yet at the same time magnifies the consequences of ill-judged comments and actions. Existing workplace issues including bullying, harassment and vilification continue to take place on social media while the temptation for employers to use social media platforms as a means of pre-employment screening and workplace surveillance raises fresh issues.
For many people the idea of being a social media manger is a dream job, and certainly one that wasn’t even considered a decade ago. But as the web becomes even more reliant on social networks, where content is abundant, and competition for attention is extremely fierce, how do social media experts utilise their time and skills to get the best results?
The dirty little secret of the recruitment industry is that finding a job is really more about networking with the right people than applying for countless advertised jobs. In fact, most jobs are not even advertised. Therefore, the value of networking becomes extremely high.
Lou Adler, author of Performance-based Hiring, suggests that job-seekers apply a 20/20/60 approach:
- 20% of job search time responding job postings through a backdoor (via referrals) instead of the front door (applying through a form or sending in a resume).
- 20% enhancing your resume and LinkedIn profile for findability and readbility.
- 60% networking the hidden market for jobs.
He also claims that candidates who are “referred to a hiring manager by a trusted person is 50-100x more likely” to get an interview and get hired than those who simply submit a resume to a posted job. The referred person also has the advantage of being considered for jobs not publicly posted.
That’s where LinkedIn can help.
Networking, and the ease of doing so, is one of the primary features that makes professional social networking site LinkedIn.com so different from the countless run-of-the-mill job boards. They’ve leveraged the concept of “six degrees of separation” — the theory that everyone in the world is connected to each other through relationships, with at most six degrees (connections) of separation. To connect with one person in particular, you just need to find at most 5 other people in a relationship chain to connect with the intended person.
Here is how and why you should use the power of LinkedIn referrals to increase your employment prospects.
South Australian Liberal Senator has taken a note out of the Miley Cyrus (insert any other publicity whore here) book of self promotion and the interwebs have rewarded him in spades.
Let us compare….
Miley Cyrus, according to most judges of musical taste, is a fairly talentless girl who has cashed in big time on none-too-subtle gimmicks to take her fame to another level.
Miley gets on stage at some globally televised music awards and “twerks” her arse all over another fairly talentless performer (yes you Robin Thicke) and creates outrage and news around the world.
Oh…and she had a new album coming out next week. A bit of outrage and controversy certainly helps album sales.
Miley had another trick up what turned out to be her non-existent sleeve when she released a video for the album’s lead single. Licking hammers and riding naked on a wrecking ball.
More outrage. More publicity. The interwebs go bananas. Miley sells more records than her talent deserves.
Miley Cyrus doesn’t care that most of us think she’s a talentless tramp using cheap tricks for publicity. Her audience is teenage girls who want to feel rebellious. They love that their parents are outraged.
Then there’s Cory Bernadi.
Cory is best known for his extreme right wing views and 19th Century values. His political career appears to be limited to saying things that even his own (conservative) party don’t agree with. They make him sit on the back benches. Even conservative PM Tony Abbott won’t give him an important role.
Cory does a few interviews in which he describes abortion as a “death industry” and equates “non-traditional families” with “criminality among boys and promiscuity among girls”. He also has an “obsession” with gay people and bestiality.
(Understandably) outrage erupts and the interwebs go nuts. Cory trends on Twitter for several days and the media spread the word.
Oh….and Cory has a new book out. Nothing like a bit of outrage and controversy to shift units.
Once again the interwebs helped out by flooding the book’s Amazon reviews with hilarious comments and the media duly reported it.
I’m not sure how the book sales are going but there is no doubt that Cory has achieved more publicity and column inches than his talent and position deserves.
Cory Bernardi doesn’t care that most of us think he is an irrelevant twat pedaling intolerance and 19th Century attitudes. His audience is ultra-conservative nutters who think the Tea Party in the USA is a good idea. They love that open-minded people are outraged.
The thing is, Miley and Cory are trolls.
Trolls need attention to stay “relevant” because their talent is not enough to do the job. The internet is the perfect platform for trolls because its fast, fluid and viral. Social networks are the perfect echo chamber for trolls to suddenly seem bigger than they actually are.
DON’T FEED THE TROLLS!!!! Without you they are irrelevant.
As the year winds down it is time to start thinking about 2014 and what it might bring in the shape of marketing trends and developments. The team at Responsys decided to tap some of the smartest minds in the industry to get a feel for what digital marketing will look like in the year ahead.
In this SlideShare deck, you’ll find insights from David Edelman, Partner, Marketing & Sales Practice at McKinsey; Charlene Li, Partner and Founder at Altimeter Group; Greg Stuart, CEO of the Mobile Marketing Association; Ann Handley, Chief Content Officer at MarketingProfs and many more.
Interestingly, you’ll find that everyone is reasonably well aligned about where marketing is headed: in order to succeed, marketers must provide individual experiences for their customers. And to do this well and at scale, marketers must orchestrate their communications based on customer data like preferences, behavior and profile information.
Most of the experts agree that marketing functions can’t continue to operate in silos and a more integrated and holistic approach needs to adopted. This is something my team and I at Sticky have advocated for years.
What are you planning to do in 2014 to make the most of your digital marketing opportunities?
In years gone by marketing was fairly simple; just interrupt a large audience with advertising. If it was creative and resulted in extra buzz it was a bonus. If was just your typical hard sell and got enough attention it could increase sales.
But then the digital age arrived, and with it came a tidal wave of entertainment and communication options. Suddenly that large audience was fragmented, niched and massively distracted. Suddenly that large audience had options and could bypass your advertising.
Suddenly your potential customer was being exposed to more marketing messages on more media that at any time in history. Welcome to the age of the distracted consumer.
A new infographic from Responsys shows just how distracted today’s consumer is. Today brands need to design campaigns to cut through the noise and capture the attention of their target audience – or risk their messages being missed.
To me, the following statistics demonstrate both the challenge and the opportunity for marketers. Yes, consumers are being inundated with marketing messages, but they are also highly receptive to well crafted messages from brands they have opted to follow or engage with. Its what inbound marketing is built upon.
The question is….what are you doing to cut through the marketing noise?
Whilst these days most businesses appreciate the ubiquity and need for social media, many don’t actually realise where to start or have a plan to make the most of their social networks.
This infographic from BigThunk and Number 8 Communications neatly explains how to start with your end goals in mind, recognizing that you need to establish your goals first when looking to your social media marketing strategy.
I just came across this fascinating post full of stats about social media usage. It was written by Belle Beth Cooper and published on Buffer.
If you’re managing social media for your business, you will be interested to know about some of the most surprising social media statistics this year.
You can read the full post here, but I thought there was too much great info that I needed to share with you. Here are ten that might make you rethink the way you’re approaching social media:
Facebook have made many changes in the last few years. It appears their aim is to bridge the gap between companies and consumers to drive commerce, and, of course, attempt to take online advertising market share from away from Google. To do that, they have been improving their search capabilities, leading to Graph Search.
With more consumers beginning to use Facebook for searches, it’s important that your business is in a position to benefit.
In this infographic, Right On – No Bull Marketing shows you how to optimise your company’s Facebook page for Graph Search. It includes most things you need to get high Graph Search rankings to drive customer traffic to your local business.