GetSticky - Internet Marketing System

The team and I at Sticky Advertising have spent the last few years immersing ourselves in online marketing, social media and search engine optimisation and web design. We have been deliberately steering the agency in a new direction as we experimented with online technologies and developed sites and strategies for our clients that have been enormously successful.

The result of our efforts, trials and tribulations is an entire Internet Marketing System designed for small businesses and marketers called GetSticky.

GetSticky systemises and explains the whole Inbound Marketing approach in an easy-to-follow manner, whilst providing businesses with the site and tools to revolutionise their marketing. Its not just hot air, its a system that has been working extremely well for one customer after another.

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Last week Aston Kutcher helped boost his Twitter follower count with 1133 billboards around the US. While most of us will never be able to garner that sort of promotional support, one enterprising Australian company has cropped up with a novel promotional idea.

Sticky Twits is the brainchild of Sydney-based Doug Garske. He says

Sticky Twits was born out of a few Twitter nuts who wanted to post their Twitter URL offline as well as online. So a designer, a signage guy (with a really cool hi res digital printer) and a marketing guru made some stickers with their Twitter URLs and stuck them on their cars, computers, office windows, wives, children, and thought, why keep all this sticker fun to ourselves.

My mail today contained a package from Sticky Twits with sheets of MediaHunter Twitter stickers (try saying that three times quickly).

Sticky Twits - mediahunter

So, why not support a local entrepreneur and wear your Twitter handle proudly. Stick one on your car, stick one on your laptop, stick one on a billboard (maybe not).

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South by South West (SXSW) is the most significant event of the US digital and interactive conference circuit. It attracts A-List bloggers, the biggest and best tech companies, ambitious start-ups and thousands and thousands of the brightest minds in the online community to Austin, Texas for an amazing week of information, presentations and evening events.

SXSW is an extremely stimulating and almost overwhelming experience. Thousands of people constantly move around the Austin Convention Centre heading to the various panels and presentations. Multiple events are held simultaneously, making it hard to choose which to attend. Many attendees attempt to check out more than one session in an hour, while others follow one event on Twitter whilst attending another.

For many, the greatest value of SXSW is meeting and talking with others they have only previously known online, or holding impromptu doorway meet-ups with so many keen minds.

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Australian Anthill magazine announced this week that it is reducing its print frequency and increasing its online presence to counter what they have identified as publishing’s “extinction level event”.

On launching the new WordPress based Anthill site, publisher and founder James Tuckerman was quoted on Mumbrella explaining:

“The next 12 months will be an extinction level event for many Australian publishers unless they adapt to this changing environment, and quickly. The future of business marketing is all about educating customers, rather than flogging them product.”

“We have begun the process of changing our focus from a business magazine with a solid website to a digital media company with a fuller, fatter publication.”

Here is at least one publisher who sees that the writing is on the wall for his industry and that they must adapt or die.

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I fear I will sound as though I am taking kickbacks from Tim Burrowes, but I urge all readers to check out Mumbrella if they haven’t already.

Since leaving B&T and launching his new site, Tim has really taken the lead in Australian media and marketing news online. Every day there is breaking news, insightful opinion and robust debate. Best of all, Tim is not afraid to say what he thinks.

Recent controversies such as the Qld Tourism campaign and Naked’s viral coat have received great coverage and debate.

Mumbrella’s content covers all traditional media, digital and online, ad campaigns, awards conferences and more. It doesn’t just refer to the usual suspects of Aussie media and marketing and allows everyone to participate. Its a wonderful example of journalism converging with new media.

Add Mumbrella to your RSS feeds today.

(Tim, I will send account details for those kickbacks)

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Yesterday Australian social media strategist and blogger Laurel Papworth created a “flame war” online when she singled out the English speaking world’s number one marketing blogger Seth Godin for not publishing comments on his site.

Seth Godin, for the benefit of the rare few who haven’t heard of him, is a longtime blogger, web company founder and author of over a dozen books who has helped popularize Web 2.0 marketing styles via his innovative thinking and writing.

Laurel Papworth’s issue with Godin is primarily that he doesn’t allow or publish comments on his phenomenally popular blog. She claims “No Comments? Not a blog!” Then says:

Please remove Seth Godin from the Advertising Age Power 150 top spot? It’s not really a blog if there’s no comments and it’s also not playing fairly.

Not really a blog? Not playing fairly? Does that mean there are now rules we have to follow?

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The Australia media and marketing blogosphere has been boosted this month by the beta-launch of mUmBRELLA. Former B&T Magazine editor Tim Burrowes is behind this excellent new source of information.

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I have been maintaining for a while now that we are at a turning point in media and marketing history. The

originally uploaded by danmanley

rise on web-based media has accelerated in recent years while traditional media has begun to show serious signs of erosion. One of the most serious economic downturns in modern history seems to be contributing to the traditional media model woes whilst we simultaneously witness the rise and rise of micro-media.

A flood of recent news items now appears to be pointing to the fact that print media will be the first to fall, or at least suffer near-fatal wounds.

In the US a string of print publications have ceased to exist or ceased to print in the last few months. AdAge.com asked:

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Franklin D. Roosevelt was radio president. Kennedy was the first television president. Reagan the first movie-star president. Will Barack Obama be America’s first web president?

The 2008 US Presidential Election will be a referendum on many things – the war in Iraq, the Bush years and now the economy – but it can also be viewed as a referendum on old versus new media.

While the 72 year old, admitted technophobe McCain is the default old-world media candidate, Obama has been the new media superstar, embracing web 2.0 technology and techniques with aplomb.

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In the 18 months since I began this blog Media Hunter has grown from a regionally focused experiment to become one of Australia’s leading media blogs. It now covers traditional media, digital media and social media despite originally looking mainly at media in Newcastle and the Hunter Valley.

I know that during this time many people around me- staff, family and friends -  have all wondered why I would want to dedicate a reasonable amount of time to writing and researching posts for an obscure little blog. Certainly, there were times when I really wondered why I was doing it too.

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