Are television networks feeling the digital effects?
12Mar10

source: Sydney Morning Herald 12 March, 2010

There’s been a decided shift in television viewing numbers already in 2010 and it seems to be a nationwide trend. Here in Newcastle we have been intrigued by the difference in audience numbers this year compared to the same time last year.

So far there seems to be an average of 20,000 less viewers per top 10 program than for the corresponding week in 2009. For example the #1 program in Newcastle for week 10, 2010 was The Mentalist with 84,000 viewers. The #5 program was NBN  Saturday News with 67,000 viewers and the #10 program was Talkin’ Bout Your Generation on SC TEN with 55,000 viewers.

IN 2009 for the week ending 3 March (corresponding week) here are the numbers: #1 Underbelly on NBN with 124,000 viewers, #5 RSPCA Animal Rescue on Prime with 86,000 viewers and #10 CSI on NBN with 75,000 viewers. Of course, Underbelly is a standout ratings winner but the #1 program last week had less viewers than the #5 program last year.

As you can see there are about 20,000 less viewers for the main Free-to-Air channels. And this is happening every week.

Now the national media are picking up on the trend. The rest of this post is taken from today’s Sydney Morning Herald.

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Hunter Valley digital viewing results revealed
25Jan10

Source: The Spy Report

Newcastle viewers love their digital channels, according to the first official release of channel viewing habits released this week.

GO!88, a part of the NBN/Nine Network, is Newcastle and the Hunter’s favourite channel, followed by ABC2 and Prime’s 7Two, while Southern Cross Ten sports channel One is the least watched.

The biggest nights for digital viewing in the Hunter are Thursday, Friday and Saturday, when the new channels account for as much as 10 per cent of viewing between them.

The reruns line-up of Get Smart, Hogan’s Heroes, Seinfeld and a movie on GO! snared 4.6 per cent of all Saturday night viewers in week three.

Prime TV network program manager Trevor Clarke has told The Newcastle Herald programs on digital channels were generally chosen to avoid cannibalising the ratings of main channels.

“If the program scheduled on Prime is attracting a mainly over-35 female audience, then our 7Two program will be targeted to young males, or vice versa,” Mr Clarke said.

“7Two is carefully scheduling programs like Ugly Betty to support what is happening on Prime, not to compete with it.”

Digital channels across the Hunter have attracted a combined 6.7% share, just behind SBS ONE on 7.4.

Newcastle TV ratings 2009 final
30Nov09

Source: The Newcastle Herald – James Joyce

Home-style cooking, home-made crimes and daggy old variety television were the flavours of the TV year in Newcastle and viewers can expect more of the same in 2010.

The official 2009 ratings survey finished at the weekend with NBN holding on to its crown as Newcastle’s No.1 station.

NBN’s nightly news bulletins, rugby league telecasts and crime drama Underbelly 2: A Tale of Two Cities made it a clear winner in its home market, capturing 32.9 per cent of prime-time viewers.

Two reunion episodes of Hey Hey It’s Saturday also boosted the Nine Network owned station. The Daryl Somers comeback shows drew more than 97,000 viewers each to most-watched programs.

But the hottest new show of the year was dished up by Southern Cross Ten. Kitchen contest MasterChef Australia helped make third-ranked Ten Newcastle’s most improved station in 2009, with a 20.3 per cent audience share (up 1.5 percentage points).

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Where do you keep disappearing to SC TEN?
23Nov09

 The Newcastle TV Ratings, week ending November 21

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

All the stations ratings seem to stay on a constant plateau, except SC TEN. Why is that? What is this station doing right or wrong each week that it’s ratings are like a yo-yo?

NBN keeps a steady win in the 30′s, Prime a consecutive 2nd place around the 20′s, but what about SC TEN? This station, every week, keeps rising and falling around the high teens.

Where do you keep disappearing to SC TEN?

Check out who made the Top Ten Most Watched Programs for last week.  Read the rest of this entry »

NBN Rules the Roost.
16Nov09

The Newcastle TV Ratings, week ending November 14

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

Apart from looking at the Ratings flogging that NBN gives each station every week; let’s look towards the Most Watched Programs instead. ‘Oh wait’, they’re identical in the beating that NBN gives as well.

Every week NBN rules this Ratings Roost, so instead of ignoring the consecutive winner, lets have a look at what and why this station must take out that winner spot every week.

Check out what we are watching and how they rate. 

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And they’re off and rating….
9Nov09

The Newcastle TV Ratings, week ending November 6

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

Last weeks ratings were nothing Shocking compared to every other week.

With 110,00 Novacastrians plastered (so to speak) to ‘The 2009 Melbourne Cup’, some thought Prime may have had some winning hope. However, like a perfectly constructed Crime Scene, NBN took it out again with a 31.3% win over Prime’s 22.6% second place. SC TEN managed to secure 3rd place again with 19.3% over ABC’s 18.7%.

Read on to see the finish line results…

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I’ve got two two two…
2Nov09

The Newcastle TV Ratings, week ending October 31

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

This week sees NBN fall nearly 3% in it’s viewing audience. Prime increased by 1.7% and SC TEN by 0.7%.

Last week the Hunter enjoyed ABC’s ‘Midsomer Murders’ more than the weekly NBN News.

Prime & SC TEN also managed to get two programs each, up on the ‘Most Watched’ leader board.

Read on for the full results…

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Just by a Hair
26Oct09

The Newcastle TV Ratings, week ending October 24

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

SC TEN this week is back on its game, reclaiming 3rd position on the ratings score board.

Although this week if it wasn’t for ‘Packed to the Rafters’ giving Prime a nice slice of an 85,000 viewing audience, it would have been in deep trouble. SC TEN just missed out on 2nd place by 1.1%!

What would happen I wonder without Prime’s favourite family?

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Roll-A-Coaster TEN
19Oct09

The Newcastle TV Ratings, week ending October 17

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

This week let’s not even start with NBN and PRIME in their usual 1st (31.7%) and 2nd (25.1%) positions in the Ratings.

Lets look at 3rd and 4th. Who took it out this week? With only the average scores scraping 18% audience share.

ABC ruled the roost to beat SC TEN again this week. It has been an up & down struggle between these two channels of late, but ABC took it out. Mind you they both couldn’t pull the numbers to make the Top Ten Programs watched this week.

Interesting though, ABC, has always kept a consistent average viewing percentage over the years (oldie but a goodie). However, SC TEN this time last year was in the 20% range and continues to roll-a-coaster through the ratings this year.

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Football Bonanza for NBN
12Oct09

The Newcastle TV Ratings, week ending October 10

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

Huge numbers this week for the Newcastle ratings. No surprise why, as the footy finals were on.

The NBN Grand Final coverage pulled in an outstanding 176,000 viewers, just for the one game. Mind you the Grand Final Presentation clocked up a large 122,000 viewers and even the Grand Final Entertainment for the night, “entertained” 109,000 people.

The top non-football show was Hey Hey’s controversial episode pulling in around 98,000. Then standard weekly shows and numbers follow through with the rest.

NBN averaged 36.2% for first place; Prime came up short with 21.0% for second place, ABC once again beat SC TEN with an average 19.9%. Where were you this week SC TEN only managing to accumulate 16.5% viewing audience?

See full results.

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