Source: The Spy Report

Newcastle viewers love their digital channels, according to the first official release of channel viewing habits released this week.

GO!88, a part of the NBN/Nine Network, is Newcastle and the Hunter’s favourite channel, followed by ABC2 and Prime’s 7Two, while Southern Cross Ten sports channel One is the least watched.

The biggest nights for digital viewing in the Hunter are Thursday, Friday and Saturday, when the new channels account for as much as 10 per cent of viewing between them.

The reruns line-up of Get Smart, Hogan’s Heroes, Seinfeld and a movie on GO! snared 4.6 per cent of all Saturday night viewers in week three.

Prime TV network program manager Trevor Clarke has told The Newcastle Herald programs on digital channels were generally chosen to avoid cannibalising the ratings of main channels.

“If the program scheduled on Prime is attracting a mainly over-35 female audience, then our 7Two program will be targeted to young males, or vice versa,” Mr Clarke said.

“7Two is carefully scheduling programs like Ugly Betty to support what is happening on Prime, not to compete with it.”

Digital channels across the Hunter have attracted a combined 6.7% share, just behind SBS ONE on 7.4.

Source: The Newcastle Herald – James Joyce

Home-style cooking, home-made crimes and daggy old variety television were the flavours of the TV year in Newcastle and viewers can expect more of the same in 2010.

The official 2009 ratings survey finished at the weekend with NBN holding on to its crown as Newcastle’s No.1 station.

NBN’s nightly news bulletins, rugby league telecasts and crime drama Underbelly 2: A Tale of Two Cities made it a clear winner in its home market, capturing 32.9 per cent of prime-time viewers.

Two reunion episodes of Hey Hey It’s Saturday also boosted the Nine Network owned station. The Daryl Somers comeback shows drew more than 97,000 viewers each to most-watched programs.

But the hottest new show of the year was dished up by Southern Cross Ten. Kitchen contest MasterChef Australia helped make third-ranked Ten Newcastle’s most improved station in 2009, with a 20.3 per cent audience share (up 1.5 percentage points).

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 The Newcastle TV Ratings, week ending November 21

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

All the stations ratings seem to stay on a constant plateau, except SC TEN. Why is that? What is this station doing right or wrong each week that it’s ratings are like a yo-yo?

NBN keeps a steady win in the 30’s, Prime a consecutive 2nd place around the 20’s, but what about SC TEN? This station, every week, keeps rising and falling around the high teens.

Where do you keep disappearing to SC TEN?

Check out who made the Top Ten Most Watched Programs for last week.  Read the rest of this entry »

The Newcastle TV Ratings, week ending November 14

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

Apart from looking at the Ratings flogging that NBN gives each station every week; let’s look towards the Most Watched Programs instead. ‘Oh wait’, they’re identical in the beating that NBN gives as well.

Every week NBN rules this Ratings Roost, so instead of ignoring the consecutive winner, lets have a look at what and why this station must take out that winner spot every week.

Check out what we are watching and how they rate. 

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The Newcastle TV Ratings, week ending November 6

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

Last weeks ratings were nothing Shocking compared to every other week.

With 110,00 Novacastrians plastered (so to speak) to ‘The 2009 Melbourne Cup’, some thought Prime may have had some winning hope. However, like a perfectly constructed Crime Scene, NBN took it out again with a 31.3% win over Prime’s 22.6% second place. SC TEN managed to secure 3rd place again with 19.3% over ABC’s 18.7%.

Read on to see the finish line results…

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The Newcastle TV Ratings, week ending October 31

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

This week sees NBN fall nearly 3% in it’s viewing audience. Prime increased by 1.7% and SC TEN by 0.7%.

Last week the Hunter enjoyed ABC’s ‘Midsomer Murders’ more than the weekly NBN News.

Prime & SC TEN also managed to get two programs each, up on the ‘Most Watched’ leader board.

Read on for the full results…

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The Newcastle TV Ratings, week ending October 24

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

SC TEN this week is back on its game, reclaiming 3rd position on the ratings score board.

Although this week if it wasn’t for ‘Packed to the Rafters’ giving Prime a nice slice of an 85,000 viewing audience, it would have been in deep trouble. SC TEN just missed out on 2nd place by 1.1%!

What would happen I wonder without Prime’s favourite family?

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The Newcastle TV Ratings, week ending October 17

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

This week let’s not even start with NBN and PRIME in their usual 1st (31.7%) and 2nd (25.1%) positions in the Ratings.

Lets look at 3rd and 4th. Who took it out this week? With only the average scores scraping 18% audience share.

ABC ruled the roost to beat SC TEN again this week. It has been an up & down struggle between these two channels of late, but ABC took it out. Mind you they both couldn’t pull the numbers to make the Top Ten Programs watched this week.

Interesting though, ABC, has always kept a consistent average viewing percentage over the years (oldie but a goodie). However, SC TEN this time last year was in the 20% range and continues to roll-a-coaster through the ratings this year.

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The Newcastle TV Ratings, week ending October 10

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

Huge numbers this week for the Newcastle ratings. No surprise why, as the footy finals were on.

The NBN Grand Final coverage pulled in an outstanding 176,000 viewers, just for the one game. Mind you the Grand Final Presentation clocked up a large 122,000 viewers and even the Grand Final Entertainment for the night, “entertained” 109,000 people.

The top non-football show was Hey Hey’s controversial episode pulling in around 98,000. Then standard weekly shows and numbers follow through with the rest.

NBN averaged 36.2% for first place; Prime came up short with 21.0% for second place, ABC once again beat SC TEN with an average 19.9%. Where were you this week SC TEN only managing to accumulate 16.5% viewing audience?

See full results.

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The Newcastle TV Ratings, week ending October 03

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

Prime’s Packed To The Rafters took out first place in the Most Watched Programs for last week. As the footy finals were being played on the Sunday (thus being included in next weeks ratings), Prime’s favourite family snuck past to take the lead. Although it wasn’t enough to beat NBN, this did help Prime increase it’s rating numbers to jump up into 22.7%, rather than in the teens it has been sitting in lately.

As happy as many folk are that Hey Hey Reunion is back on, making 3rd place on the most watched list, it didn’t help NBN “that much” to increase it’s weekly viewing numbers. NBN’s ratings dropped 4.3% compared to the previous footy dominated week.

Once again, just by a fraction, ABC took out 3rd place for last weeks ratings beating SC TEN by 0.3%. Ten must be concerned that Celebrity Masterchef and Australian Idol aren’t doing the business for them.

Check out the Top Programs and Ratings for last week…

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