NBN Rules the Roost.16Nov09
The Newcastle TV Ratings, week ending November 14
Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.
Apart from looking at the Ratings flogging that NBN gives each station every week; let’s look towards the Most Watched Programs instead. ‘Oh wait’, they’re identical in the beating that NBN gives as well.
Every week NBN rules this Ratings Roost, so instead of ignoring the consecutive winner, lets have a look at what and why this station must take out that winner spot every week.
Check out what we are watching and how they rate.
Popularity: 6%
Newcastle radio survey 3 20096Nov09
It’s been a long, long time since one Newcastle radio station dominated this market, you’d have to go back to the early 80′s and it was probably 1341 2NX, but NXFM have hit No. 1 in all sessions BMADE with an all time record cume of 194,000 listeners.
Good news also for 1233 Breakfast host Aaron Kearney jumping almost 3% to 14.4% to be No. 3 Breakfast overall behind NX and KO.
It’s been a fairly consistent year for KOFM while at Sandgate, the closed door meetings begin. 2HD loses No.1 Mornings and Nights… NEW FM slight improvements might give some heart but it’s a long slow climb from the bottom when the No.1 station has almost 4 times the share.
Popularity: 2%
7TWO is not a Prime number2Nov09
We’ve been swamped with traffic for the launch of new digital television station 7TWO and plenty of emails and comments asking when the channel will launch in Prime regional viewing areas.
Prime is the affiliate station for the Seven network in much of regional Australia. Like their regional competitors, Southern Cross (TEN) and NBN & WIN (Nine), Prime are anticipated to take on the new digital station from their affiliate partner….and they will….eventually.
There is one hitch in the plan, though. The new station’s name.
Southern Cross were happy to take on OneHD from TEN. NBN were happy to take on GO! from Nine. But for Prime the 7TWO name and branding is too closely identified with the Seven Network. Its not an easy brand for them to work with and Seven clearly weren’t thinking much about their affiliates when they settled on the name.
So regional Australia, that’s why you won’t be watching 7TWO for a while. We’ll let you know when an agreement has been reached and launch is scheduled.
Popularity: 4%
I’ve got two two two…2Nov09
The Newcastle TV Ratings, week ending October 31
Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.
This week sees NBN fall nearly 3% in it’s viewing audience. Prime increased by 1.7% and SC TEN by 0.7%.
Last week the Hunter enjoyed ABC’s ‘Midsomer Murders’ more than the weekly NBN News.
Prime & SC TEN also managed to get two programs each, up on the ‘Most Watched’ leader board.
Read on for the full results…
Popularity: 1%
Prime delay launch of 7TWO in regional areas27Oct09
This Sunday’s launch of 7TWO won’t be seen across Seven’s biggest affiliate as Prime Television delays the start of broadcasts of the new multichannel into Regional NSW and Victoria.
Prime are yet to commit to a start date and have told interested viewers inquiring about the new service that an announcement will happen soon.
Thank you for your enquiry. PRIME hopes to make an announcement on its multi-channels in the near future
Meanwhile, The Canberra Times report that 7TWO will not start until at least January next year.
Seven Queensland will commence broadcasting 7TWO from Sunday and as reported yesterday, Southern Cross Television have confirmed that they will commence broadcasting 7TWO from December 1st.
Editor’s note: Our agency hasn’t heard a peep out of Prime since the announcement of 7TWO, despite the relative interest from viewers and advertisers as to when we might see the launch.
Popularity: 1%
Roll-A-Coaster TEN19Oct09
The Newcastle TV Ratings, week ending October 17
Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.
This week let’s not even start with NBN and PRIME in their usual 1st (31.7%) and 2nd (25.1%) positions in the Ratings.
Lets look at 3rd and 4th. Who took it out this week? With only the average scores scraping 18% audience share.
ABC ruled the roost to beat SC TEN again this week. It has been an up & down struggle between these two channels of late, but ABC took it out. Mind you they both couldn’t pull the numbers to make the Top Ten Programs watched this week.
Interesting though, ABC, has always kept a consistent average viewing percentage over the years (oldie but a goodie). However, SC TEN this time last year was in the 20% range and continues to roll-a-coaster through the ratings this year.
Popularity: 6%
Up and Down..Round and Round Ratings17Aug09
Newcastle Ratings, week ending August 15
SC TEN has improved by 2.1% in its ratings for 09 compared to last year, but this still was not enough to even come close to 3rd place on the ratings figures this week. Only averaging 17.9%, where as 3rd place receiver ABC is cruising along on 20.3%. Prime, however, was winning last year with a high of 37.4%. This percentage being even higher than current 1st place station NBN for this years figures, with a 31.3% average.
Is it the programs being aired? Glad you asked, as even though SC TEN barely scored in the ratings, 2 of their programs featured in the Top Ten Most Watched Programs.
Confusing? Take a look for yourself…
Popularity: 1%
Struggle Street for Prime20Jul09
The Newcastle Ratings, week ending July 18.
Prime seems to have hit an all time low in the stations ratings for last week. Rating only in the 15% bracket, with constant leader NBN up around the 30′s!
NBN had a good viewing week consisting of Origin and the Evening News, bringing its ratings up quite high. SC Ten is thriving well off its number one program ‘MasterChef’. Prime’s ‘Pack To The Rafters’, weekly makes the top watched programs, but doesn’t seem to be doing enough to push up the channel’s overall ratings.
Read on for the figures..
Popularity: 1%
30′s, 20′s 10′s…22Jun09
This weeks Newcastle Television ratings have worked out with the 3 main players scoring in the 30s, 20s, & teens respectively. In the 30′s comes 1st place contender NBN. Running in 2nd place in the 20′s is SC Ten and 3rd but not least is Prime with a score in the teens. It seems, as this has occurred now over the last few weeks, that these place gettings are here to stay.
Check out this weeks Top Ten Programs and The Stations Ratings:
Popularity: 5%
ONE HD to launch for regional viewers16Jun09
Macquarie Southern Cross Media (MSCM) has announced that high definition television will be available to regional viewers of Southern Cross Ten who currently receive our high definition (HD) service in New South Wales, Queensland, Victoria and the ACT for the first time from 2 July, 2009.
MSCM’s Southern Cross Ten network will launch ONE HD to regional viewers who receive our HD service in these three states subject to digital coverage. Viewers will require a HD set top box or television to receive ONE HD.
ONE HD will be broadcast on Channel 50 which should be tuned in to the television sets of all viewers with a HD Set Top Box or built in tuner.
ONE HD is the only free to air channel devoted solely to sport, 24 hours a day, every day of the week.
Popularity: 1%








