Email is not a sexy topic and is often overlooked these days amongst trendier social network and display campaigns but there is still plenty of value and potential in well-managed email marketing. In fact, it […] Read More
Continuing my recent theme of how technology and social media is affecting and interrupting various industries, this week I thought I’d look at real estate. My family was in real estate for 40 years so […] Read More
The traditional commerce model has been something like this: Manufacturer produces product -> ships it to retailers -> retailer markets product -> retailer sells to consumer –> retailer orders more product from manufacturer. As the […] Read More
In 2012 its amazing to still learn that many businesses are yet to embrace online as part of their marketing and sales strategy. A recent survey by Hunter Valley Research Foundation revealed that many Hunter […] Read More
With thousands of ecommerce websites filling every niche interest under the sun, it’s difficult for website owners to stand out from the crowd. It’s also difficult for consumers to sift through all of the online […] Read More
Is colour important when designing a brand or product? You bet it is! Studies show that a product’s colour influences 60-80% of a customer’s purchasing decision. So before you invest all that time and effort […] Read More
So you want to work in marketing? Well, to be hired as a marketer you need to start acting like one. And not just any marketer, an inbound marketer. Way back in early 2009 I […] Read More
Have you noticed how many image-based sites and apps are taking off lately? Instagram, Pinterest and Tumbler have really caught fire, and for good reason; we all love great images. As they say, a picture […] Read More
by [me] Since the down of the commercial internet in the early 1990’s banner ads have been the default form of advertising. Google shook things up massively with their Adwords program but most media sites […] Read More
by [me] I came across three pieces of mind-numbingly bad advice today, all from experts in their respective fields, all to prominent organizations. Each of them have caused me to question: A) the quality of […] Read More
Digital Marketing Consultant
Craig Wilson a leading digital and inbound marketing consultant who was recently ranked globally as one of Top 100 SEO Experts to follow. He is managing director of Sticky, a digital agency based in Newcastle, Australia and co-founder of DiG Festival.
Media Hunter is a forum for exploring modern media, marketing, start-ups and innovation.
Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He has contributed to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, and at various events around Australia on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.Read More...
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