Mad Men Marketing: Don Draper’s marketing wisdom in 16 brilliant quotes
14Apr14

As the excellent 60′s era ad agency drama Mad Men enters it’s final season (actually two half seasons), it seems a good time to share these “Moments of Marketing Wisdom” from fictitious advertising guru Don Draper. This infographic by Glow Media captures some of the show’s pearls of wisdom over the years.

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How to plan a social media strategy in 4 steps
2Dec13

Whilst these days most businesses appreciate the ubiquity and need for social media, many don’t actually realise where to start or have a plan to make the most of their social networks.

This infographic from BigThunk and Number 8 Communications neatly explains how to start with your  end goals in mind, recognizing that you need to establish your goals first when looking to your social media marketing strategy.

The plan is built around Defining Your Goals, Defining Your Metrics, Deciding on Tactics and Executing Your Strategy.

SEO Before and After Penguin 2.1
7Nov13

There has been a lot of talk about the death of SEO in the last 12 months. The “Panda” and “Penguin” updates by Google have certainly stirred up the online marketing community, with many suggesting that “Penguin penalties” mean that search engine optimisation no longer works or is not a viable tactic. I disagree wholeheartedly.

SEO is still the most effective means of delivering high quality, qualified traffic to a website. In fact, after 8 years of studying and optimising websites, I believe good SEO is more effective than ever.

Notice how I said “good SEO”?!

The Google Panda and Penguin updates punish BAD SEO. You know, the spammy link building, keyword stuffing, really blatant reader-unfriendly stuff. And so it should. Its crappy.

All Google has been trying to do is eliminate the rubbish so that they can serve up higher quality content to their users. If you are doing the right thing you should have nothing to worry about. In fact, my experience has been that every major Google algorithm update has actually benefited my clients.

Last week my team and I met up with a major client for an annual review. We have spent the last year working hard with them on a great website full of excellent content. We did an enormous amount of SEO work for them during this time. Here are some of their year-on-year stats:

  • Overall traffic grew 223%
  • Traffic from organic search grew 652%
  • Non-brand related search traffic grew 1112%
  • Conversions grew 196%

Try telling this customer that SEO doesn’t work. Done properly, search engine optimisation works amazingly well and will continue to do so for quite some time.

Nonetheless, the rules have changed and this has caught a lot of bad operators out. This infographic from DCI neatly explains the changes to SEO since Penguin.

If you’d like to know more about good SEO and online marketing feel free to subscribe to my newsletter or email me craig@stickyads.com.au

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[Infographic] Transmedia storytelling in 5 steps
4Nov13

Its not easy being a brand storyteller in a transmedia world. Between constantly changing technology, tight budgets, and interaction from consumers in new and unprecedented ways; brand storytellers are being forced to create new transmedia experiences by integrating dynamic content, often co-created through audience participation.

According to Getty Image’s latest infographic, effective transmedia storytelling offers consumers: more new experiences; longer extendable campaign lives; stronger emotional connections to brands; and, the ability for businesses to engage with new or jaded audiences to send brand loyalty soaring via this new media experience. For this reason, becoming effective storytellers in the transmedia marketplace is something that should be top of mind for marketers, advertisers and business decision makers.

The good news is you don’t need to analyse the science behind effective brand storytelling as this new transmedia storytelling infographic has done it for you in five easy steps.

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How to optimise for Facebook Graph Search
25Oct13

Facebook have made many changes in the last few years. It appears their aim is to bridge the gap between companies and consumers to drive commerce, and, of course, attempt to take online advertising market share from away from Google. To do that, they have been improving their search capabilities, leading to Graph Search.

With more consumers beginning to use Facebook for searches, it’s important that your business is in a position to benefit.

In this infographic, Right On – No Bull Marketing shows you how to optimise your company’s Facebook page for Graph Search. It includes most things you need to get high Graph Search rankings to drive customer traffic to your local business.

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How smart marketers are using social media to acquire new customers
11Oct13

Did you know that 72% of B2C marketers have acquired a customer through Facebook? Or that B2B marketers have found LinkedIn 277% more effective than Facebook or Twitter for acquiring new customers?

Did you know that SEO is still almost 3 times more effective than Social Media or Pay Per Click for generating leads? It’s true.

This nice infographic from the team at Wishpond spells it all out.

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INFOGRAPHIC: Adventures in Online Learning
17Sep13

Online learning has been around in some form for quite a while now. For example, in 1962 Stanford University implemented a type of online education that allowed students and teachers to communicate with each other with instructions and notes online. Data packets were sent between parties to complete assignments and monitor progress.

By 2009 more than 4.5 million students take online classes, with a Master of Science in Business Administration (MBA) being the top degree offered in the United States. While today an estimated 1 out of 4 college students are enrolled in at least one online classes. Currently, 83% of all U.S. institutions that offer online courses say they expect an increase in online enrollment in the coming decade.

Eduventures, the marketing research firm, predicts that hundreds of nonprofits will seek to move online more aggressively, as a way to compete with for-profit schools.

This infographic examines the history of online learning, takes a glimpse at the future and discusses the pros and cons. Enjoy.

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Selling B2B? Meet the buyer
5Aug13

Achieving the right tone for your potential readers and buyers can be challenging when you are selling B2B.

Readers looking for high-authority content often skim past the content that’s not of interest. Conversely, more basic content will still be key to prospects who lack the understanding of your products or services. Meanwhile, writing high-end content all the time can put your product unnecessarily out of reach of their needs.

Do you understand your B2B buyer? This handy infographic by Acquity Group helps explain who they are and their online habits.

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[Infographic] The effect of social media on commerce
24Jul13

The use of social media platforms is growing at an exponential rate. In fact, in the past 7 seven years the use of social media has grown 365 percent. With most of us now spending a considerable amount of time online and in social networks, it is inevitable that many companies are focusing their attention on social commerce.

With this in mind the team at Fedeltapos in Australia have compiled this great infographic about the effect of social media on commerce.

And if you’d like to keep up to date with the latest online marketing strategies and tips, please subscribe to my free newsletter –>

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Selling Social: How Companies Are Connecting with Social Media [Infographic]
26Jun13

When it comes to selling online, not all social media platforms are created equal.

Have you noticed more ads lately on the social media sites  you use? There’s a good reason for that. Companies are trying to dip into the massive pool of social media users; what platforms are they using – and how is that likely to change?

This infographic – Selling Social: How Companies are Connecting with Social Media – explains which platforms companies are using, which they feel are most important, the reasons why they are using social media and what the future holds

Source: Social Media Examiner, “2013 Social Media Marketing Industry Report”

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