[Infographic] The effect of social media on commerce

The use of social media platforms is growing at an exponential rate. In fact, in the past 7 seven years the use of social media has grown 365 percent. With most of us now spending a considerable amount of time online and in social networks, it is inevitable that many companies are focusing their attention on social commerce.

With this in mind the team at Fedeltapos in Australia have compiled this great infographic about the effect of social media on commerce.

And if you’d like to keep up to date with the latest online marketing strategies and tips, please subscribe to my free newsletter –>

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[Infographic] How the web and social media influence a purchasing decisions

What are the top 10 factors that influence a purchasing decision?

What are the most important store features?

How does the web impact shopping?

How does social media impact shopping?

The answers are all in this excellent infographic from BigCommerce.

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Australia’s busiest ever online shopping day expected this Sunday

Via Australia Post

Australia Post opens 24/7 superstore to keep up with record online shopping and shipping demands

Australia’s leading online commerce enablers, eBay, PayPal and Australia Post are forecasting this Sunday 9 December to be the busiest online shopping day ever, with more online purchases predicted from Australian websites this December than in any other month of trade.

Approximately 2.3 million Australians are expected to visit eBay.com.au on this day alone – a 26 per cent increase over last year’s Busiest Online Shopping Day (11 December 2011).

Additional statistics for the Busiest Online Shopping Day (Sunday 9 December 2012): –

  • eBay expects 300,000 items to be sold on eBay.com.au on Sunday 9 December – 17% greater than last year’s busiest online shopping day.
  • PayPal predicts week commencing 3 December to be the busiest online shopping week Australia has ever seen.
  • Australia Post expects to deliver half a million more parcels across the country in the week following the Busiest Online Shopping day. Last year, Australia Post delivered an additional three million parcels in December alone.

To help address the spike in online shopping and shipping, Australia Post is also today announcing the launch of a new flagship superstore in Sydney CBD, which will help make the process of shipping products in time for Christmas much easier. Positioned adjacent to the Queen Victoria Building at 44 Market Street, it includes a 24/7 zone with self-service terminals, vending machine and parcel lockers so customers can pick up or send their Christmas parcels any time of the day. The superstore also features an online shopping zone with Apple Macs and iPads so customers can shop for their Christmas gifts online, in-store.

Deborah Sharkey, Vice President, eBay Australia said: “Despite positive online growth figures, we recognise that the retail industry is facing real challenges. Consumers are not spending more, they are spending differently. They are sending us a clear message that they want to shop online and mobile, alongside physical stores. The challenge for the modern retailer is to be everywhere the consumer is.”

“Retail has never been as simple for the consumer and more complex for the retailer. Leading service providers like eBay, PayPal and Australia Post are innovating at pace to provide elegant consumer solutions on behalf of the retail industry.”

Jeff Clementz, Managing Director, PayPal Australia said: “We are witnessing an increased growth in the number of Australian retailers who have opened their virtual store doors to receptive consumers. This year, consumers will be shopping across a mix of retail channels, from their tablets to their mobiles to in-store. Wherever they are shopping, consumers are looking for flexibility, convenience and security.”

Australia Post’s Executive General Manager Parcels and Express Services, Richard Umbers, said: “To make it easier for Australians to shop online and collect their parcels at a time that’s convenient for them we’ve installed new 24/7 parcel lockers in 49 locations across the country in time for Christmas. Customers can register for the free service today at www.auspost.com.au to have their online Christmas purchases delivered direct to a parcel locker location of their choice. We will be rolling out these lockers nationally over the coming year to a further 200 locations.

“More than 2,350 of our retail outlets are also open for extended Christmas hours during the week with the majority trading on Saturdays and more than 375 outlets also open on Sundays. We’re also delivering parcels on weekends to ensure people receive their items in time for Christmas Day.”

On Sunday 9th December 2012 on eBay.com.au:

  • An average of more than 200 items sold on eBay.com.au every minute
  • A piece of women’s clothing will be sold every 5 seconds
  • A DVD will be sold every 9 seconds
  • A piece of fashion jewellery will be sold every 12 seconds
  • A radio controlled toy will be sold every 30 seconds
  • A pair of women’s shoes will be sold every 40 seconds
  • A watch will be sold every 48 seconds