Pink Radio is now live

Austereo’s Today network has just launched Pink Radio as one of their new digital radio initiatives.

Presented by the Hot 30 Countdown’s Tim Lee and Biggzy, Pink Radio features Pink’s songs, favourite artists, interviews and some special features.

You can tune in online at www.pinkradio.com.au

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Over at GetSticky we have been exploring Bing, the new search engine from Microsoft and conducting search engine optimisation, SEO, tests on it.

Check out our first thoughts on Bing and see how our sites have performed with SEO thus far. Its certainly different to Google and could trip a few web developer up.

By the way: did you know that BING stands for But Its Not Google?

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Over at GetSticky I have just posted 5 more internet marketing tips. These specifically address the question: What do you really want from your website?

If you like the post please Digg it for us.

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Here’s an example a consumer brand utilising some creative thinking and alternative marketing  to reach their younger target demographic.

In 2007 V Energy drink launched V Raw as a way to bring V’s brand personality as a creative inspiration to life and  allow young Australians to engage, create  and participate with the brand. The core concept was to create a dream job program focused on industries notoriously hard to break into – music, fashion and design.

Since launch, V Energy Drink has placed over 80 young Australians in their dream jobs through the V Raw program, helping them find ‘where they fit’ in creative industries.

However the current economic climate is making it harder for young creatives to get their dream job. Rather than step back, V Energy drink has increased their investment on the program, adding new features to inspire and motivate consumers to follow their dream.

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GetSticky - Internet Marketing System

The team and I at Sticky Advertising have spent the last few years immersing ourselves in online marketing, social media and search engine optimisation and web design. We have been deliberately steering the agency in a new direction as we experimented with online technologies and developed sites and strategies for our clients that have been enormously successful.

The result of our efforts, trials and tribulations is an entire Internet Marketing System designed for small businesses and marketers called GetSticky.

GetSticky systemises and explains the whole Inbound Marketing approach in an easy-to-follow manner, whilst providing businesses with the site and tools to revolutionise their marketing. Its not just hot air, its a system that has been working extremely well for one customer after another.

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Digital Video Recorders seen as biggest threat to TV advertising effectiveness

According to a recent study, Advertising in the DVR Age (available on www.DVRresearch.com), advertising executives believe DVRs represent the greatest challenge for TV advertising in the next three years. The study was conducted by the DVR Research Institute and was be released on May 1.

Surprisingly, these research results indicate that neither the advertisers nor their ad agencies are confident they have the information they need to make adjustments in advertising strategy to address the impact of DVRs. This is despite agencies identifying DVR’s as the biggest threat to the effectiveness of TV advertising, ahead of the Internet

Nearly 75 percent of the respondents “somewhat” or “completely disagree” that they have all the relevant information about DVRs and their impact on TV advertising.

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A new campaign kicked off last night promoting Freeview, the new digital offerings by Australia’s free-to-air television networks. This is the second campaign in less than 6 months, coming on the heals of the much talked about November launch which promised a whole new world of options and entertainment from January 2009.

I was convinced and couldn’t wait to see what was going to be broadcast. I even installed a new set-top box in anticipation.

So how disappointed do you think I was, and thousands of other viewers, when January came and went with no new Freeview channels launching? In fact there wasn’t a commercial offering until March when the TEN Network finally unveiled ONE, their new dedicated sports channel. In the meantime, the best Freeview viewing came from an online parody of the Freeview promotional campaign, which proved to be much closer to the truth than what the campaign promised.

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The Web 2.0 Conference in San Francisco is a slightly more staid affair than SXSW, but certainly still had its highlights. Here’s some of the things that caught my eye at Web 2.0 last week:

Union Square in beautiful San Francisco

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Web technology continues to encroach on traditional media at a rapid pace. While many US newspapers give way to online, television is also being transformed by new technology.

Here are some examples coming out of the US:

TiVo, the ad-skipping, time shifting digital television recording device, is now delivering web video to televisions. Rather than download and watch longer format video on small screens, TiVo allows video to be viewed easily through your television.

TiVo have begun working with YouTube, Amazon, Netflix and over 50 other sources to deliver web video to television. So far TiVo have had over 30 million downloads by 60% of their broadband-connected customers.

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South by South West (SXSW) is the most significant event of the US digital and interactive conference circuit. It attracts A-List bloggers, the biggest and best tech companies, ambitious start-ups and thousands and thousands of the brightest minds in the online community to Austin, Texas for an amazing week of information, presentations and evening events.

SXSW is an extremely stimulating and almost overwhelming experience. Thousands of people constantly move around the Austin Convention Centre heading to the various panels and presentations. Multiple events are held simultaneously, making it hard to choose which to attend. Many attendees attempt to check out more than one session in an hour, while others follow one event on Twitter whilst attending another.

For many, the greatest value of SXSW is meeting and talking with others they have only previously known online, or holding impromptu doorway meet-ups with so many keen minds.

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