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NLYZR: How effective is your website?

The whole team here at Sticky are very excited to announce the launch of NLYZR.com, a breakthrough website for businesses looking for an affordable way to improve their website search engine optimisation.

The Internet is now the most consumed media in Australia according to the 2009 Nielsen Annual Internet and Technology Report.

Furthermore, consumers between 15 years and 54 years account for the vast bulk of online sales, and a large proportion of those aged 18-54 spend five days a week in front of a computer.

Therefore it’s crucial that organisations have an effective web presence. NLYZR asks the question: How effective is your website?

NLYZR combines industry leading SEO software with the Inbound Marketing expertise and strategic insight of Sticky Digital.

The NLYZR website combines a mix of free and paid reports and detailed recommendations. Any business that follows the process and recommendations is assured of success.

Our Free Web NLYZR report is positioned to become the standard measure of website effectiveness in Australia. Already we have used it to assess over 600 Australian websites.

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From Adnews magazine 31 July 2009

Nearly 80% of surveyed young Australian mums-to-be use the internet to research a purchase, according to a study conducted by Kidspot.

The online research surveyed 2982 Australian woman who were either mothers or or pregnant in March 2009.

In other findings from the survey, 65% of respondents have re-considered grocery brands purchased since becoming a mum.

The largest brand transience was in laundry soap and spot removers, with 55% either changing brands or intending to do so in this category after becoming pregnant of having children.

Informing 89% of young mothers’ purchase decision, word-of-mouth is the most dominant influence, with online second at 53% way ahead of TV (34%) and magazines (29%).

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This post originally appeared at Marketing Magazine in July 2009:

The digitisation of media has led to a power shift in the producer/publisher relationship.

Marshall McLuhan famously pointed out in 1964 that the medium is the message, and 45 years later it’s possible to say that the message is the medium, or that it’s the package not the platform.

Prior to the easy digitisation of media it was the publishers, television and radio networks, and record companies who were in control. They owned the medium and decided what to publish, how much to charge and how much to pay the producers of their content. The media definitely called the shots.

Today we have a situation where the costs of publication are much lower and the lines are blurring between various media – now it’s all about the package rather than the platform.

Musicians can record their music in home studios and release it independently, bypassing record companies and maximising their profits from sales. A wine retailer, like Gary Vaynerchuk, can start a video blog site and use his exuberant personality to build a considerable national, and international audience. A budding writer, like Tim Ferriss of the 4-Hour Work Week, can start a blog, build an audience, transfer that to a book launch, public speaking tours, media appearances and international fame.

Comedy duo Hamish and Andy are prime examples of a package that traverses media platforms. The TODAY Network Drive time team can be seen and heard on radio, online, on various television shows from Rove to Spicks and Specks to Thank God You’re Here. They’re a multi-media package.

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I have been banging on at this site for over a year now about how the face of media and advertising is changing. The global financial crisis has managed to accelerate the changes that were already underway, and now we are starting to see confirmation.

If anyone is wondering why I have put so much effort transforming my Newcastle advertising agency into an Inbound Marketing agency then read this story we’ve just posted over at GetSticky. Its latest research from Forrester showing the massive change that has taken place.

If you still think that your business will survive based on old-fashioned Outbound Advertising alone then you may have a rude shock coming. Now is the time to start thinking Inbound. Start dedicating a reasonable amount of your marketing budget to creating an effective internet marketing strategy TODAY.

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Over at Marketing Magazine I have a new piece titled Its the package not the platform which discusses how the digitisation of media has led to a power shift in the producer/publisher relationship.

I believe that today we have a situation where the costs of publication are much lower and the lines are blurring between various media – now it’s all about the package rather than the platform.

You can read the article here. Please feel free to add your thoughts to the discussion in the comments section.

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Source: Mumbrella

Channel Nine’s long-anticipated digital spin-off channel GO! will launch on Freeview next month, the network has announced.  Nine CEO David Gyngell said GO! – which will be available on Freeview – will focus on the 14 to 39-year-old audience.

Programs on the GO! showreel, which come primarily from Nine’s warner deal, include:

• Survivor
• The Bachelor
• The Hills
• Terminator: The Sarah Connor Chronicles
• Dog the Bounty Hunter
• Gossip Girl
• CSI
• Seinfeld
• Curb Your Enthusiasm
• Wipeout
• Big Bang Theory
• Moonlight
• Neighbours At War
• Bad Lads Army
• The Wire
• Entertainment Tonight
• Weeds
• Just Shoot me
• Little Britain
• Aliens In America
• Eleventh Hour
• Privileged
• Fringe

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Over at GetSticky we have compiled a leading digital agency websites list. The list is a follow up to B&T magazine’s ranking of the websites of 15 leading Australian digital agencies. We wanted to contrast B&T’s opinion-based methodology with our more scientific Web ANLYZR approach to see how different agencies stacked up.

You can read more about our Web ANLYZR ranking of Australian digital agencies here…

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This week’s BRW magazine has another perceptive column by Neil Shoebridge, this time regarding the recent Cannes Advertising Festival awards. Shoebridge observed that this old-school ad-fest rewarded new marketing thinking this year.

The grand prix award in the film section…was not given to a television commercial, the usual winner in that category. It was given to Carousel, a short film and interactive website created by the Amsterdam office of digital marketing agency Tribal DDB to promote a new, extra-large TV set from Philips.

Australian ad agency CumminsNitro’s “best job in the world” promotion created for Tourism Queensland won grand prix awards in three categories…which made it the first campaign in the festival’s history to collect three of the main gongs. “Best job” relied heavily on the internet, word-of-mouth and media coverage to capture consumers attention.

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Guest Report: by Renai LeMay of ZDNet.com.au news

This commentary is the modified text of a speech given to the Insight Exchange’s Twitter’s Impact on Media & Journalism event in June 2009.

In my daily professional life, I often feel as though I am a medieval knight who has been called into action to defend with sword and shield the honour of a great lady of noble birth.

That lady’s name, of course, is Journalism.

Now, there is no doubt that she is currently beset on all sides.

Her bountiful wealth of gold and silver is speedily disappearing as digital mediums demolish her traditional revenue models. Her social media rivals for our attention grow ever more beautiful as time goes on. And of course her virtue is beset by public relations professionals, whose numbers are legion.

And yet, I take solace from the fact that she has chosen the right champion.

I am not one of the traditional defenders of journalism.

I am not a 60-something newspaper editor who cannot understand the internet. I am not the chief executive of a television studio who is suing YouTube for re-publishing his TV news clips. And I am not a media magnate with a sprawling publishing empire that needs to keep his share price up by talking up his print assets.
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We have just posted Need marketing ideas? 6 steps to an effective internet marketing strategy over at GetSticky.  It discusses how very few companies seem to have a proper internet marketing strategy despite investing in a website.

We’ve included 6 basic steps to follow in order to start building your own powerful internet marketing strategy. Feel free to use our Web ANLYZR to gauge how effective your website is. We’ll get a report back to you shortly.

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