The Get Sticky iPhone app

Here’s a fun little project we’ve been doing at Sticky. We’ve just launched the Get Sticky iPhone app with a little help from the guys at MotherApp.

Its basically the Get Sticky blogsite for your iPhone. Nothing life-changing but we’re proud of it all the same. It allows you to stay up to date with all the latest Inbound Marketing news and tips plus our weekly industry website ratings…all from your iPhone.

You can download it here for FREE.

Like I said, its probably not going to change your life, but we’d really appreciate your support to help our little app get some traction in the crowded apps marketplace. Please download it to your phone (or computer thru iTunes) and give us a nice review, then tell your friends.

Thanks in advance for your support.

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Will Apple save print media too?

A very familiar scenario could be about to play out.

A decade ago the music industry was reeling from the sudden loss of revenue thanks to the likes of Napster and other peer-to-peer networks. Free downloads were “robbing” music publishers of sales. They got aggressive, sued individuals for downloading and chased Napster into oblivion but the fact remained that the music industry hadn’t kept up wit the changing digital landscape and didn’t have a model for the 21st Century.

Then along came Apple with the iPod and the iTunes store. They made it easy, legal and affordable to download music and quickly struck deals with almost every music publisher. A new model was created. It wasn’t necessarily as lucrative for the publishers but it kept them alive and in the game.

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We have the technology

Welcome to the future.

Its 2010, a time oft referred to in sci-fi movies and old TV shows as “The Future”. Sure, we haven’t got hover cars yet, but technology and media is now well and truly exceeding expectations. It wasn’t long ago that we were marveling at the push and touch technology in the Tom Cruise movie Minority Report, now becoming a reality on smart phones and the forthcoming iTablets.

In fact, technology and media are evolving so rapidly that its hard to keep up with what will be the break-out hit of the year and what marketers should be focussing on. Here are just some of the prognostications from those in the know:

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Media Release from Prime

PRIME is pleased to announce the launch date for its eagerly anticipated free-to-air digital channel 7TWO on PRIME, a broad entertainment channel set to bolster PRIME’s leadership in the regional television market.

7TWO on PRIME is more of what audiences love about PRIME.  More drama, more lifestyle, more reality, more comedy, more movies, more first class entertainment, free for everyone.

The new channel will launch on Wednesday 23 December at 9.00am on digital Channel 62.

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from IT News

Senator Stephen Conroy is fast becoming an international name – with the world’s technology and political community astounded as much by his plans for an internet filter as the build of the $43 billion national broadband network.

London’s Telegraph led with the headline “Australia plans Chinese-style internet filtering“, reminding its UK readers that the leaked ACMA blacklist had included the “innocent websites of a dentist’s practice in Queensland, a tuck-shop consultant and a kennel operator.”

In the United States, Fox News ran with the headline: “Joining China and Iran, Australia to filter internet.”

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Source: Karl Quinn, Sydney Morning Herald

Television broadcasters have been roused from their slumber by a flurry of innovations. But will technology save them or signal their end?

Yesterday, Australia got its newest free-to-air television station when Kevin Rudd flicked the switch on ABC3. The just-for-kids station will broadcast 15 hours a day,and brings to 12 the number of free-to-air channels Australians with a digital television or a digital set-top box can receive – a tripling of free viewing options since 1980, and a doubling since 2005. But it’s just the beginning.

The TV broadcasting landscape is changing so quickly that predictions about what shape it will take are no longer flagged as coming soon but happening now.

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Writing this blog has been an amazingly informative experience for me. What began as a small site dedicated to the media in and around the Hunter Valley (hence the actual reason for the name Media Hunter) quickly grew to tackle national media issues. Then, as the media landscape began changing rapidly with the convergence of digital technologies, I began musing on the implications for traditional media and marketing organisations.

Researching and writing Media Hunter helped me tap into a realisation that we are experiencing one of those rare revolutionary periods in history. Old powers are falling, new technologies are rising. And the changing media landscape has become one of the most important battle grounds of the 21st Century.

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Source: Lara Sinclair, The Australian

ONLINE video viewing and social networking are set to dominate internet use over the coming year, according to two studies into new media and technology.

But whether — and how much — Australians will pay for the privilege remains a vexed question.

Four out of five Australians now watch video online, compared with just 25 per cent three years ago, according to Universal McCann’s annual Wave report that tracks internet usage.

Over the same period, creating a profile on a social networking site tripled to about 60 per cent, making it the second most popular activity, the research showed.

The data coincides with the findings of a Telsyte study into digital content that found social networking was the fastest-growing online activity, although email remained the most common reason for using the net.

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Source: MediaSpy

The Seven Network’s first attempt at a multichannel, 7TWO, has commenced broadcasting in the Tasmanian and Darwin television markets.

The channel is being carried by local broadcaster Southern Cross Television, who already operate the Seven Network affiliate in both areas. Southern Cross announced their intention to broadcast the channel from the beginning of December, soon after its metropolitan launch last month.

As of 7:30 PM local time, viewers in these areas received the first broadcasts of the new service after a localised countdown to the launch concluded.

This marks the first of the free-to-air multichannels being broadcast in the Darwin region. Tasmania, however, now enjoys the same television variety as the mainland capitals, as the area has received both Go! and One HD for some months already.

This move has only further infuriated viewers in the Regional New South Wales and Victorian markets, who are still yet to receive any notification of when their local Seven Network affiliate, Prime Television, will commence broadcasting the new channel.

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Tim Burrowes at Mumbrella has just published a wrap of the year’s free-to-air television results. Perhaps the most interesting statistics though are those published by non-commercial broadcaster ABC regarding iView. Is this a strong indicator to the future of broadcasting???

Here’s the iView excerpt from Tim’s post:

….although the ABC officially doesn’t care about ratings, it released some helpful analysis today.

The most fascinating stuff is around the ABC’s iPlayer and video downloads , which doesn’t get picked up by OzTam.

ABC iView (which is streamed from the site) has had more than 6m views since April, with an average of about 600,000 visits to iView per month. Last month, there were 286,000 visitors and 1.054 million visits to ABC iView. That suggests that iView will have a massive impact next year.

And video downloads of ABC content have amounted to 7m.

Interesting also to see how important adland show The Gruen Transfer is to the ABC – the 1.3m the final episode of the second series pulled in on May 20 was ABC1’s fourth biggest audience of the year. The penultimate episode was also ABC2’s sixth biggest show with an audience of 138,000.

The Gruen Transfer recorded 258,000 vodcast downloads this year (across the series rather than per episode). It recorded 70,000 views via ABC iView and in April it was the most viewed program on iView.

Meanwhile journos’ favourite show (until they’re on it)  Media Watch achieved a series average of 736,000 this year, peaking at 936,000 on October 12.

Media Watch also recorded 149,000 views via ABC iView and 869,000 vodcast downloads (across the series).

Next year will be the one where the full impact is felt….

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