A few years back I was involved in launching a new brewery and it’s initial beer brands. I had dozens of ambitious ideas about how to do something cool and original but after a while we realised the client had become risk averse and budget deficient. Most of the ideas just fermented, but never bubbled over into reality.
Today, I’ve come across a beer campaign that I wish I was part of. Its great and utilises all of the elements I’d love to have included in our efforts.
Sydney agency Droga5 recently launched a multi-platform strategic rebranding campaign for Cascade Brewery. It includes a quirky TV ad, slightly reminiscent of the one’s I have long admired in the USA for the New Belgium Brewery, an excellent new website and, best of all, an amazingly useful iPhone app.
Cascade Brewer’s Nose, is the quintessential beer-lovers free iPhone app, featuring tasting notes on over 500 Australian and international brews compiled by Tasmanian chef Rodney Dunn of the Agrarian Kitchen.
The application uses GPS technology to help beer-lovers search for their favourite stores, pubs and bars that stock Cascade as well as helping you keep tally of the brews that you’ve tried to date.
It’s like Foursquare for beer. Friends with the app can check out each others beer tallies on Facebook.
I’m very proud to announce that the latest, fully-automated version of our NLYZR website analysis tool is now live.
The team at Sticky launched the original NLYZR 12 months ago and in the ensuing year we tested and reported on over 3000 websites from around the world. Using that experience, we have been able to fine tune and improve our NLYZR reporting to the stage that the Free Web NLYZR is now a fully-fledged web application.
Free Web NLYZR provides a detailed report in around 30 seconds. The report is more SEO focussed than the previous version, covering your site’s on and off site optimisation plus factoring in your results for a nominated keyword search. Basically it tells you how well optimised your website is.
The Free Web NLYZR is just one part of our overall NLYZR Suite. Clients use the full range of tools to receive detailed website reporting and advice such as:
- Keyword selection and ratings
- On-site analysis and recommendations
- Off-site analysis and recommendations
- Rank reporting
- Competitor analysis
We use these tools to assist clients to significantly improve their search rankings, build website traffic and convert traffic into sales, leads and inquiries.
Please feel free to use NLYZR to test your site any time and if you have any questions or feedback we’d love to hear it. The more sites we test, the more feedback we gain, the better the system becomes.
The mobile phone apps market is booming and is expected to go into overdrive when Apple’s new iPad device launches next month. For most corporate marketers apps are probably nothing more than a curiosity or a convenience if they have app-friendly devices.
But maybe businesses should start thinking about apps a little more strategically as part of their internet marketing strategy.
Research firm Gartner expects that cellphones will be the most common device used for browsing the web by 2013. They predict the number of browser-equipped phones to exceed 1.83 billion, compared to 1.78 billion old fashioned computers in use within 3 years.