Is traditional media and advertising reaching the end of the creative line? In an increasingly cluttered media landscape it seems that nostalgia is being seen as the way to cut through and grasp our remaining […] Read More
How many marketers and advertising experts actually practice what they preach? Until recently it probably wasn’t a very viable option. How many times has your media rep, who happily suggests where to spend your hard-earned […] Read More
There’s been a decided shift in television viewing numbers already in 2010 and it seems to be a nationwide trend. Here in Newcastle we have been intrigued by the difference in audience numbers this year […] Read More
Is now the time for new kind of communications business that connects marketing specialists with corporate marketers? Its been obvious for a while now that the generalist media era is coming to an end. No […] Read More
Telstra’s directories unit is up against a formidable foe online, and it doesn’t look good, writes Dominic White from the Australian Financial Review. Who bothers to dig out the Yellow Pages if they want to […] Read More
Is this a sign that Google feels the need to compete with the Bing advertising budget? Is it a bit of cheeky post-modern irony? I don’t know. But it sure was interesting to see that […] Read More
Press Release In January 2010 Pepsi takes to the streets with one of the heaviest weight outdoor campaigns in Australia’s history: Hit Refresh. Hit Refresh introduces the evolution of the renowned Pepsi globe logo with […] Read More
Welcome to the future. Its 2010, a time oft referred to in sci-fi movies and old TV shows as “The Future”. Sure, we haven’t got hover cars yet, but technology and media is now well […] Read More
The last 80 years of advertising has been about interruption. Interruption of the music or conversation you listen to on the radio. Interruption of the program you watch on the television. Interruption of your view […] Read More
Over at Marketing Magazine they’ve just published my post Marketers need to turn to ‘inbound’. Its about making sure your marketing is keeping up with today’s media consumption and marketing trends. Let me know what […] Read More
Digital Marketing Consultant
Craig Wilson a leading digital and inbound marketing consultant who was recently ranked globally as one of Top 100 SEO Experts to follow. He is managing director of Sticky, a digital agency based in Newcastle, Australia and co-founder of DiG Festival.
Media Hunter is a forum for exploring modern media, marketing, start-ups and innovation.
Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He has contributed to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, and at various events around Australia on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.Read More...
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