Here’s a novel concept attempting to capitalise upon several ideas. Do you feel ripped off every time you buy bottled water? It’s amazing to think that what we once drank freely from the tap now […] Read More
As the excellent 60’s era ad agency drama Mad Men enters it’s final season (actually two half seasons), it seems a good time to share these “Moments of Marketing Wisdom” from fictitious advertising guru Don […] Read More
Source: Adnews The PwC Entertainment and Media Outlook 2013-2017 has predicted the overall ad market to lift at an compound annual growth rate (CAGR) of 2.7% to $13.18 billion. Pay TV and digital will track […] Read More
As social networks grow and mature it has become inevitable that revenue streams such as advertising have become a key aspect of their long-term viability. It is now predicted that social media ad revenues will […] Read More
Expect a growing wave of complaints and resentment on social networks over the next few years as the likes of Twitter, Facebook and LinkedIn increase their efforts to generate revenue through advertising. You see, since […] Read More
Social media has become ubiquitous and naturally the world’s advertisers and marketers are following the trend and allocating an increasingly larger share of their budgets to the leading social networks. If the future of advertising […] Read More
It is hardly breaking news to hear that there has been a massive shift in advertising spending in the last decade. Many traditional media outlets, especially directories, newspapers and magazines were affected early by the […] Read More
The future of advertising is to stop trying to advertise to people, and instead start participating in the stream that people want to use. People will follow your brands if you contribute to whatever it […] Read More
Online display advertising is a tricky area. So many eyeballs, so much potential but is the model going to succeed in the long-term for big players like Facebook and Google or are there new threats […] Read More
Remember the classic John West salmon television commercial with the fisherman intercepting leaping fish from clutches of a hungry bear? The spot received 2.6 million views on YouTube when it first ran years ago and […] Read More
Digital Marketing Consultant
Craig Wilson a leading digital and inbound marketing consultant who was recently ranked globally as one of Top 100 SEO Experts to follow. He is managing director of Sticky, a digital agency based in Newcastle, Australia and co-founder of DiG Festival.
Media Hunter is a forum for exploring modern media, marketing, start-ups and innovation.
Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He has contributed to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, and at various events around Australia on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.Read More...
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