The biggest game in radio at the moment isn’t “secret sound” or “5th caller through”. In fact, its not even on air.
Bets are being taken across the radio industry on how long the John Laws comeback will last on the Bill Caralis owned 2SM Supernetwork.
I wagered they might make it until September 2011 before Laws pulled the pin, but some insiders are saying it might not even get off the ground with word circulating a signed contract doesn’t exist. Either way, it’s going to be interesting.
It makes sense for Caralis to lure Laws back on air at 2SM. The station was rating less than 1% years ago when Caralis withdrew it from official Surveys, so the formerly high-rating Laws should have a good shot at improving audience numbers, and might even see 2SM being surveyed again.
But the real value for Caralis is networking Laws across his AM network throughout northern NSW and southern Queensland. The John Laws show used to be a good money spinner where he was relayed on the Supernetwork and Caralis would be keen to restore some of that old magic.
However, the real question the industry wants to know is why Laws would come out of retirement at 75 to work on the lowest rating station in Sydney. John Laws is used to working with some of the best producers and resources in the industry, while the Supernetwork is legendarily under-resourced.
I can only surmise that Mr Laws is bored and misses the radio industry, loves a challenge, or has struck an amazing deal with Caralis on sponsorships and ad-shares.
One thing is certain though…. when you put two characters like Bill Caralis and John Laws in a room together the most entertaining stuff won’t be going to air.
So folks, roll up, roll up and place your bets. How long can the Laws / Caralis relationship last?